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Episode #2: Business Lessons from a Relic, a Straw, and a Stain

When you’re first starting out in the PR and advertising business, two things seem to happen. The first thing is that you feel a little desperate when evaluating prospective clients and sometimes have to consider some who aren’t really going to EVER be ideal clients for you (or anyone, for that matter). The second thing is that you get some really crazy prospects who seem to seek you out because you are fresh meat. All of these happened while...

Everything you need to know about social media in 2022: Part Two

Here at KPS3, we try not to take life too seriously. Sure –our clients, the work we produce for them, the joy we feel when we help a client realize one of their biggest goals — that’s serious business. But in life? We like to keep it honest. We actually have a Slack channel called “show and tell” where team members have the opportunity to have a little moment, highlighting wins, losses, learnings and whatever else we think can...

Everything you need to know about social media in 2022: Part One

Instagram and TikTok The world of social media tends to ebb and flow— similarly to Reno’s weather—with blistering heat in December and flurries in July. It’s almost impossible to keep up with the constant software updates, algorithm changes, and trends; however, it’s a crucial part of staying relevant as a business.   If you haven’t already adopted social media into your business marketing plan there are a plethora of reasons why you should definitely be considering it. Businesses lean on...

Episode #1: Starting an agency with a student ID and $1500

Sitting alone in a one-room office at 275 Hill Street in Reno, I’d wondered if I had done the right thing. It was June 1991 and I had just left my job as director of marketing at Saint Mary’s Health System to start Stephanie Kruse and Associates (SKA). I had also just (finally) gotten my MBA from the University of Nevada, and in fact had been able to use my student ID to get a discount on my company’s...

The Boilerplates Take On Vegas – 5 Takeaways From a Public Relations Conference

In late September, two members of KPS3’s public relations team, also known to us as The Boilerplates, attended the PRSA Western District Conference in Las Vegas intended for communications professionals on the Best Coast. The three-day event featured guest speakers, a dine around, and most important, in-person networking – something that was emphasized as a thing of nostalgia several times throughout the event. Suffice to say, we’re here to say that not everything that happens in Vegas, stays in...

KPS3 Ranks on the 2021 Inc. 5000

Inc. Magazine Reveals Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000 Inc. magazine today revealed that KPS3 is No. 4,335 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia and many other well-known names gained their first national exposure as honorees on the Inc. 5000. “I’m...

Marketing Communications Agility in a Post-COVID World | NCET Biz Tips

VP of Public Relations, Chrisie Yabu, penned an article in the Reno Gazette Journal for NCET’s Biz Tips. When COVID-19 hit, we all had to re-think things through the lens of the pandemic and how it was affecting each audience. The pace at which we adapt and adjust our strategies are even more critical given the speed and vast reach of social media. As we look to marcom in an ever-changing world, keep these strategies in mind. 1. Maintain...

PRSA Celebrates the Champions of Public Relations

In May, the Sierra Nevada Chapter of the Public Relations Society of America (PRSA) recognized public relations, communications and marketing work and professionals from across the region at their annual Silver Spike Awards. The theme of the event was “Champions,” acknowledging that PR practitioners have been among the unsung heroes of the COVID-19 pandemic as they remained committed to success and survival – for themselves, for their community and for their clients. We sent our personal salute to our...

The 2021 Reno ADDY Awards

This past year every organization – no matter where you worked or what you did – evolved and adapted to take on new challenges it had never faced before. We grew stronger and yet had to become more flexible. We, as a marketing community, all adjusted to a new environment and new demands, all amidst new challenges, which produced some stellar work across northern Nevada. The 2021 Reno ADDY Awards recognizes the work that stood out in the community....

How “I Never Thought…” Connected the Story Behind Opioid Use in Nevada

Across the United States, 130 people will die each day of an opioid overdose (CDC, 2018). Opioids make your brain and body believe the drug is necessary for survival which leads those who use them quickly down the path of addiction. Over the past 20 years, the number of opioid prescriptions, and overdose deaths, have quadrupled (CDC, 2017). Whether you’ve personally been affected or know someone that has, the opioid crisis is nothing short of a national crisis. In...