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Marketing Communications Agility in a Post-COVID World | NCET Biz Tips

VP of Public Relations, Chrisie Yabu, penned an article in the Reno Gazette Journal for NCET’s Biz Tips. When COVID-19 hit, we all had to re-think things through the lens of the pandemic and how it was affecting each audience. The pace at which we adapt and adjust our strategies are even more critical given the speed and vast reach of social media. As we look to marcom in an ever-changing world, keep these strategies in mind. 1. Maintain...

PRSA Celebrates the Champions of Public Relations

In May, the Sierra Nevada Chapter of the Public Relations Society of America (PRSA) recognized public relations, communications and marketing work and professionals from across the region at their annual Silver Spike Awards. The theme of the event was “Champions,” acknowledging that PR practitioners have been among the unsung heroes of the COVID-19 pandemic as they remained committed to success and survival – for themselves, for their community and for their clients. We sent our personal salute to our...

The 2021 Reno ADDY Awards

This past year every organization – no matter where you worked or what you did – evolved and adapted to take on new challenges it had never faced before. We grew stronger and yet had to become more flexible. We, as a marketing community, all adjusted to a new environment and new demands, all amidst new challenges, which produced some stellar work across northern Nevada. The 2021 Reno ADDY Awards recognizes the work that stood out in the community....

How “I Never Thought…” Connected the Story Behind Opioid Use in Nevada

Across the United States, 130 people will die each day of an opioid overdose (CDC, 2018). Opioids make your brain and body believe the drug is necessary for survival which leads those who use them quickly down the path of addiction. Over the past 20 years, the number of opioid prescriptions, and overdose deaths, have quadrupled (CDC, 2017). Whether you’ve personally been affected or know someone that has, the opioid crisis is nothing short of a national crisis. In...

The Wonderful, Wonderful Contradiction of Employee Retention

There is real beauty in contradiction… being radically responsible or pleasantly candid or quietly confident. Contradiction is a way of breaking the rules, and I love that. It keeps life spicy. It ensures we’re not just going through the motions without looking up every now and then to say, Hey, is the rulebook we’ve been taught to play by actually working? And when it comes to employee retention, we happen to think the rulebook is a joke. Over my...

Santa Maria Valley Paid People to Visit. And It Worked.

The Visit Santa Maria Valley team, like every other destination marketing organization, was feeling the adverse effects on travel due to COVID-19. Santa Barbara County was still in the “purple tier.” This tier indicated a widespread status, meaning many non-essential indoor business operations still remained closed, and high daily averages of COVID-19 cases (per 100K) as well as a high positivity rate of COVID-19, were still in effect. In December 2020, the pandemic showed no signs of slowing. In...

Twitter As A Modern-Day Newsroom

Despite contrary belief, noteworthy accounts recently being banned and competitor social media platforms rising to the top to cure pandemic boredom, Twitter is very, very much alive. In fact, with over 330 million users already, it is projected to grow by 2.4% this year. In terms of audience, 63% of users are between the ages of 35 and 65 with two-thirds of that being male. While opinions may vary, when it comes to using Twitter for a brand strategy,...

We Made You a Mixtape

We Made You a Mixtape Not really. But, it’s Valentine’s Day. And we did curate a soundtrack to all of our client relationships. On a day that many of us tend to focus on romance, chocolate, and how to smoothly open a bottle of wine (we’re still practicing), it got us thinking – what really is at the core of this holiday? Well, it’s simple, it’s relationships. It’s about celebrating the ones that built us, surround us, and more...

Our Greatest Hits

Our Greatest Hits We’ve put together a little somethin’ that highlights some of our favorite memories over the last year (give or take). It’s been a wild ride, lots of ups and downs, and a lot more Zoom calls than we would have ever expected (who had ‘pandemic’ on their bingo card?). Through it all, we’ve had a pretty prolific year of banging out the hits. We’re lucky to get to work with some of the best clients and...

Tools to Strategize Website UX for SaaS Marketing

You have been given the helm on your SaaS company’s marketing website project. Ready. Set…Go!  Right off the bat, the task may feel overwhelming. This is the main hub of lead/sales generation, so there will be a lot of important decisions to make as you move ahead… There are thousands of assets (e.i. images, videos, copy, animations) that need to be organized and collected from dozens of sources, and each asset needs to have a designated space based on...