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Ira Gostin Wins Marketing Award

Our Vice President of Marketing and Client Engagement, Ira M. Gostin, MBA, APR, was recently named 2018 Most Influential Marketing Executive for Nevada by Acquisition International Magazine (AI). The recognition is for Gostin’s work as the founder and president of 120 West Strategic Communications, a public relations and investor relations firm that was acquired in August 2018 by KPS3. Acquisition International Magazine is a monthly magazine based in the United Kingdom. It serves a global audience that seeks to...

Why Do We Love Pets on the Internet?

If you’re a chronic internet scroller like me, odds are you see videos or photos of pets each day. Pets are all over the internet, many even have their own social networking accounts and have successfully achieved celebrity status. The internet’s most famous dog, Boo, has met celebs like Seth Rogan and Anderson Cooper and has a whopping 16M likes on Facebook. Grumpy Cat, the internet’s most famous feline, starred in her own movie. In 2017, BarkBox conducted a...

Getting my APR raised my B-A-R

It goes without saying that I get bored easily. I’m a “whirling dervish” if you will. My schedule is always packed with a jammed calendar of client meetings, media activities, a million assignments and social events, and most have told me that they cannot keep up with me. Yet, I was at a point in my career where I wanted another challenge. Getting an MBA was not in my future – it’s just something I felt wasn’t in my...

KPS3 Hires Ayse Caglar as VP of Client Strategy

KPS3 Marketing, a full-service marketing and digital communications firm, has hired Ayse Caglar as vice president of client strategy. Caglar brings over 10 years of successful integrated marketing and communications experience to the agency. She will collaborate and engage with KPS3 clients across the county to lead client services and strategy for traditional, digital, social and technological solutions. She will also work internally to help the KPS3 team expand their skills in strategic and creative thinking. “Strategy is at...

Chrisie Yabu Earns Accreditation in Public Relations

Chrisie Yabu, Senior Director of National PR at KPS3 Marketing has successfully completed the Examination for Accreditation in Public Relations. The announcement was made by the Universal Accreditation Board, a consortium of nine professional communication organizations that directs the competency certification program. The Accreditation program aims to improve the practice of public relations by assessing the competence in 60 areas of knowledge, skills and abilities associated with the profession. The Examination is designed for public relations professionals with at least...

Get to Know Ira Gostin

Q&A with Our Vice President of Marketing & Client Engagement Ira Gostin joined KPS3 as the new vice president of marketing and client engagement. Previously, Ira had worked on the corporate side in finance and mining before starting 120 West Strategic Communications, which KPS3 acquired earlier this month. Ira actually interned at KPS3 when he completed his graduate school studies with an emphasis in marketing. So, let’s get to know our newest team member! How has KPS3 changed since...

KPS3 Acquires 120 West Strategic Communications

KPS3 Marketing, a full-service brand, marketing and digital communications firm, announced the acquisition of 120 West Strategic Communications, an award-winning public relations and investor relations firm headquartered in Reno, Nev. As part of the acquisition, Ira M. Gostin, MBA, APR, 120 West’s founder and president, will join KPS3 as vice president of marketing and client engagement. “We are excited to have Ira join KPS3 in this role as we continue to expand into new markets,” said Rob Gaedtke, CEO....

KPS3 Hires Jancy Ulch as Public Relations Coordinator

KPS3 Marketing, a full-service marketing and digital communications firm, has hired Jancy Ulch as public relations coordinator. Her responsibilities include supporting the strategic communications discipline through public relations efforts, and creating and disseminating content across social media and other channels. Prior to joining KPS3, Ulch was a public information intern at the Nevada Department of Agriculture, where she assisted in state-wide public relations and communications efforts, and social media coordination. Before that, Ulch was a public relations intern at...

Redesigning the University of Montevallo

For those who seek personalized, hands-on education but crave the excitement of a large university experience — meet Montevallo, where you’ll never get lost in the shuffle. How do you take a public liberal arts college (which is an amazing thing, btw) in the middle of Alabama, and make it stand out? How can you convey that this small, niché school is a great choice for you, even if you don’t fit into the “granola” crowd? That was our...

Introducing: The Dairy Doodles by the Nevada Dairymen

The Nevada Dairymen are a unique group of farmers who care as much about their cows as they do their family. They’re up early, and they work hard to produce wholesome, nutritious dairy products for the state of Nevada. But they’re more than hard workers — they are great people who like to keep things playful. Our research concluded that playfulness is one of the best ways to connect with dairy consumers — after more research and many iterations the...