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Capturing the spirit of a wine region digitally – An in-depth review of the Swirl Machine

Santa Maria Valley: a relaxed town on California’s Central Coast known for its world-class Pinot Noirs, Santa Maria Style barbecue and friendly, laid back locals. Their visitor’s bureau looked to KPS3 to do something bold. So, we turned a relaxed wine tasting vibe into a complete digital experience, powered by a Swirl Machine. If you are too busy to keep reading, just use it right now – santamariavalley.com/swirl or watch the video. For those who want to dig deeper,...

KPS3 hires Michael Leonardini as creative director

KPS3 is excited to announce it has hired Michael Leonardini as creative director. Leonardini will lead one of the firm’s two digital and creative teams, providing innovative design solutions for a wide range of products and projects. He will direct creative strategy and help bring client creative insights to life. Michael will also lead the charge for KPS3’s creative content creation service line. “Michael’s creative talent and matching drive is a rare combination,” said Kevin Jones, COO of KPS3....

KPS3 hires Sarah Polito as VP of client strategy

KPS3 is thrilled to announce it has added Sarah Polito to its growing and talented team, as vice president of client strategy. Polito brings more than a decade of successful and diverse integrated marketing experience to KPS3. She will collaborate and engage with KPS3’s clients across a variety of industries to lead marketing communications strategy. Sarah joins KPS3 from Cisco Systems, where she developed and executed marketing and communications plans to acquire and inform more 28,000 attendees for its...

KPS3 hires Tim Bain as search and digital media specialist

KPS3 is excited to announce it has hired Tim Bain as a search and digital media specialist. His responsibilities include managing, executing and analyzing SEO, SEM and digital media strategies for digital clients across a variety of industries. “Tim’s business-oriented mindset, extensive knowledge of web analytics and his SEO skills make him an asset to KPS3’s search and digital media team,” said Bob Whitefield, KPS3 VP of growth marketing. “Tim has invaluable experience managing his own company’s SEO—he excels...

The 2010s: The decade of social media

Reflecting on 10 years of social media. In 2010, Tik Tok by Ke$ha spent nine weeks at the top of the Billboard Hot 100. Angry Birds was among the most downloaded apps of the year, and “double rainbow” took the internet by storm. Apple released the iPhone 4, but Siri had not yet been created. Nearly a decade later, Old Town Road by Lil Nas X and Billy Ray Cyrus dominated the Billboard chart for 19 weeks, breaking records....

Dispelling Udder Nonsense with the Nevada Dairymen

In October, the Public Relations Society of America (PRSA) Sierra Nevada Chapter honored us at the annual 2019 Silver Spikes award ceremony for our work with various clients. You can read more about our Silver Spikes haul here, but today we’re mooooving other awards off the shelf to talk about one client in particular: The Nevada Dairymen. Our “Udder Nonsense” campaign, which ran throughout June in honor of National Dairy Month, took home a Silver Spike in the category...

KPS3 hires Brandon Barringer as designer and web developer

KPS3, is proud to announce it has hired Brandon Barringer as a designer and web developer. His responsibilities include creating and executing a variety of projects with the design team, including custom websites, ads, collateral, digital and email campaigns. “Brandon has a reputation for translating a clients’ vision into a reality,” said Kevin Jones, COO of KPS3. “His knowledge in both design and web development is an asset to our agency. We’re thrilled to have him aboard.” Barringer brings...

KPS3 hires Brittany Silva as account director

KPS3 is excited to announce it has hired Brittany Silva as account director. Silva’s responsibilities include providing strategic marketing direction to support the growth and success of her clients, day-to-day project management, and ensuring KPS3 deliverables meet the highest quality standards. “We’re thrilled to welcome Brittany to our team. Her experience with strategically guiding both digital and traditional marketing projects makes her a valuable addition,” said Mike McDowell, VP of Client Strategy for KPS3. “I’m confident that she’ll help...

Lizbeth Alvarez earns Certificate in Principles of Public Relations

Lizbeth Alvarez, public relations coordinator at KPS3, has successfully completed the Examination for the Certificate in Principles of Public Relations (CPPR). Alvarez is the seventh student from the University of Nevada, Reno to earn the CPPR.   The CPPR is administered by the Universal Accreditation Board (UAB), which also administers the Examination for Accreditation in Public Relations (APR). According to the Public Relations Society of America (PRSA), the CPPR is an entry-level certificate designed to demonstrate a fundamental level...

KPS3 receives 6 awards, Best of Show at PRSA Sierra Nevada Silver Spikes

KPS3, a full-service marketing and digital communications firm, was recognized by the Public Relations Society of America (PRSA) Sierra Nevada Chapter with multiple honors at the 2019 Silver Spikes Awards. The Silver Spikes are awarded to the best in public relations tactics, programs and professionals in the community. KPS3 submitted entries in five categories and received six award designations. KPS3 received four Silver Spikes, the organization’s top honor, one Bronze Spike and a Best of Show for earning a...