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There’s No Playbook for Marketing in This Pandemic

Marketing in a pandemic has been challenging for all clients and brands. There’s not a playbook to go by since we’re all navigating this new world together. What we have seen though, is a larger focus on support and corporate responsibility in the past few weeks. As discussions continue to progress on when it will be safe for normal life to pursue, people are consuming content at an all-time high. That being said, the fascination of the COVID-19 news...

The “What Now” Phase

It’s been an interesting ride the last few weeks, yes? KPS3 has been honored to have worked side-by-side with many wonderful clients through these times, advising and helping inform decision-making on crisis communications and often, marketing strategy adaptations as well. It’s looked like this graph. First of all, there comes the immediate spike in efforts on what, how and when to communicate what your organization is doing about the COVID-19 pandemic, reassure them, and shortly after, what it is...

A leader’s voice during a crisis – especially this one

In the past several weeks, we’ve seen many examples of leadership — and attempts at leadership. I am going to talk about the voice these leaders raise and attempt to raise, as opposed to their policies, decision-making or politics. I will address six elements that must be present in a leader’s voice during a crisis… oh, well, anytime to be honest: Accuracy Timing Expertise  Honesty Engagement Sincerity Accuracy If it isn’t correct, don’t spread the word. During a time...

How brands (and our clients) are strategically navigating through COVID-19

As COVID-19 continues to spread, millions of people are striving to #StayHome to flatten the curve. Throughout this pandemic, the MarComm world has faced an interesting set of circumstances. Communications pros in particular are hustling to stay on top of evolving guidance from trusted organizations, all while providing clients with recommendations to best serve their businesses, stakeholders, customers and audiences. For some of us, it seems as if we’ve been working from home (WFH) for months on end, but...

From D&D to PPE: 3D Printing Face Masks for Reno Hospitals

From D&D to PPE: 3D Printed Face Masks for Reno Hospitals Andy Muth, a web developer here at KPS3, and his wife, Katie, own and operate GriffonCo, a 3D printing company specializing in tabletop gaming. GriffonCo was created from a love for Dungeons and Dragons, but now Andy and Katie are spreading love to the community by printing face shields for local hospitals to use while treating COVID-19 patients. As the novel coronavirus spreads, hospitals are using more personal...

Communications in the time of COVID-19

It seemed far away at first, but the novel coronavirus is now sweeping through the U.S. and the rest of the world, bringing with it sprawling change. Recent news has been dominated by COVID-19, the disease caused by the novel coronavirus. Prevalence of the virus proliferated through Asia and Europe, with scientists struggling to stay ahead of its incubation period, virality and devastating symptoms. Eventually, coronavirus made its way to the States. Its arrival and rapid spread heightened focus...

Capturing the spirit of a wine region digitally – An in-depth review of the Swirl Machine

Santa Maria Valley: a relaxed town on California’s Central Coast known for its world-class Pinot Noirs, Santa Maria Style barbecue and friendly, laid back locals. Their visitor’s bureau looked to KPS3 to do something bold. So, we turned a relaxed wine tasting vibe into a complete digital experience, powered by a Swirl Machine. If you are too busy to keep reading, just use it right now – santamariavalley.com/swirl or watch the video. For those who want to dig deeper,...

KPS3 hires Michael Leonardini as creative director

KPS3 is excited to announce it has hired Michael Leonardini as creative director. Leonardini will lead one of the firm’s two digital and creative teams, providing innovative design solutions for a wide range of products and projects. He will direct creative strategy and help bring client creative insights to life. Michael will also lead the charge for KPS3’s creative content creation service line. “Michael’s creative talent and matching drive is a rare combination,” said Kevin Jones, COO of KPS3....

KPS3 hires Sarah Polito as VP of client strategy

KPS3 is thrilled to announce it has added Sarah Polito to its growing and talented team, as vice president of client strategy. Polito brings more than a decade of successful and diverse integrated marketing experience to KPS3. She will collaborate and engage with KPS3’s clients across a variety of industries to lead marketing communications strategy. Sarah joins KPS3 from Cisco Systems, where she developed and executed marketing and communications plans to acquire and inform more 28,000 attendees for its...

KPS3 hires Tim Bain as search and digital media specialist

KPS3 is excited to announce it has hired Tim Bain as a search and digital media specialist. His responsibilities include managing, executing and analyzing SEO, SEM and digital media strategies for digital clients across a variety of industries. “Tim’s business-oriented mindset, extensive knowledge of web analytics and his SEO skills make him an asset to KPS3’s search and digital media team,” said Bob Whitefield, KPS3 VP of growth marketing. “Tim has invaluable experience managing his own company’s SEO—he excels...