We like debates, data, human psychology and the unexplored. Read, share and disagree at will.

We Made You a Mixtape

We Made You a Mixtape Not really. But, it’s Valentine’s Day. And we did curate a soundtrack to all of our client relationships. On a day that many of us tend to focus on romance, chocolate, and how to smoothly open a bottle of wine (we’re still practicing), it got us thinking – what really is at the core of this holiday? Well, it’s simple, it’s relationships. It’s about celebrating the ones that built us, surround us, and more...

Our Greatest Hits

Our Greatest Hits We’ve put together a little somethin’ that highlights some of our favorite memories over the last year (give or take). It’s been a wild ride, lots of ups and downs, and a lot more Zoom calls than we would have ever expected (who had ‘pandemic’ on their bingo card?). Through it all, we’ve had a pretty prolific year of banging out the hits. We’re lucky to get to work with some of the best clients and...

Tools to Strategize Website UX for SaaS Marketing

You have been given the helm on your SaaS company’s marketing website project. Ready. Set…Go!  Right off the bat, the task may feel overwhelming. This is the main hub of lead/sales generation, so there will be a lot of important decisions to make as you move ahead… There are thousands of assets (e.i. images, videos, copy, animations) that need to be organized and collected from dozens of sources, and each asset needs to have a designated space based on...

Brittany Silva Promoted to VP, Client Strategy

KPS3, a full-service marketing and digital communications firm, has elevated Brittany Silva to vice president of client strategy, leading marketing efforts for KPS3’s growing team and its expansion of clients regionally and nationally. Silva has more than a decade of successful marketing experience. She will collaborate and engage with clients across a multitude of industries and support the growth and success of their marketing communication efforts. In addition, she will work with the firm’s current client strategy team to...

How to Host a Virtual Happy Hour

The New Way to Network  What’s in front of us is simple: we miss our friends, we miss our family, and oddly enough, we miss our coworkers. We all sort of share this special bond right now, but we can all agree, we’ve all sort of ALWAYS shared a pretty close bond with our coworkers, too—they just, well, they get it. They get the daily grind because they’re right there with you experiencing it themselves. They’ve been there through...

PR Goes Way Beyond the Press Release

It’s rare that I have an opportunity to write my own thought leadership piece. I spend a lot of time ghostwriting for CEOs and subject matter experts. So this is my Carrie Bradshaw moment where I get to create my own column about relationships. Or perhaps I’m more nouveau riche than that. I’m Emily in Paris writing about how one tweet can put an entity on the world’s stage. Nevertheless, I’m here to talk public relations. What is PR...

From Log(N) to Mismo, a Rebrand and Launch of a Tech Platform

As companies grow, their original identity may not be the right fit for them anymore. Companies can outgrow their brand, outgrow their pillars, and outgrow their presence. Jinal Jhaveri and Forum Desai, experienced entrepreneurs in the tech world, had the foresight to recognize that this is exactly what was happening with their company, Log(N). Based in San Francisco, California and San Jose, Costa Rica, Log(N) had been providing remote development teams to tech companies since 2010. In large technology...

KPS3 Adds Bob Whitefield as Partner

KPS3, a full-service marketing and digital communications firm, announced the addition of Bob Whitefield as partner. As VP of growth marketing, Whitefield will have a continued focus on performance marketing, search and analytics for KPS3’s local, regional and national clients. “KPS3 has always been strategy first,” said Stephanie Kruse, founder and board chair. “Bob is innately strategic, and that permeates every initiative and every campaign he creates and executes flawlessly for our clients.” Upon acquisition of The Whitefield Group...

Targeting Latinos Beyond Hispanic Heritage Month

Each September, the U.S. celebrates Hispanic Heritage Month by recognizing the contributions of Hispanics and Latinos by honoring the history, culture and influence of past generations. But why only focus your PR and marketing efforts on a community that surpasses 60 million people one month out of the year? Latinos are Not a Niche Market     Latinos are the largest ethnic market in the U.S. and they control around $1.5 trillion in spending power. Research revealed that Mexican Americans are...

So, what does an “account person” really do?

If you, yourself, are an “account person” at an advertising/marketing agency, I would think (hope!) you already know what an account coordinator/executive/manager/director does in that role. However, it might look slightly different from what your counterpart does at another agency – it might actually differ quite a bit. It’s not a cut-and-dry definition for us agency folk, let alone someone on the outside of our world. Usually, when people ask me what I do, I give them a very...