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KPS3 Acquires 120 West Strategic Communications

KPS3 Marketing, a full-service brand, marketing and digital communications firm, announced the acquisition of 120 West Strategic Communications, an award-winning public relations and investor relations firm headquartered in Reno, Nev. As part of the acquisition, Ira M. Gostin, MBA, APR, 120 West’s founder and president, will join KPS3 as vice president of marketing and client engagement. “We are excited to have Ira join KPS3 in this role as we continue to expand into new markets,” said Rob Gaedtke, CEO....

KPS3 Hires Jancy Ulch as Public Relations Coordinator

KPS3 Marketing, a full-service marketing and digital communications firm, has hired Jancy Ulch as public relations coordinator. Her responsibilities include supporting the strategic communications discipline through public relations efforts, and creating and disseminating content across social media and other channels. Prior to joining KPS3, Ulch was a public information intern at the Nevada Department of Agriculture, where she assisted in state-wide public relations and communications efforts, and social media coordination. Before that, Ulch was a public relations intern at...

Redesigning the University of Montevallo

For those who seek personalized, hands-on education but crave the excitement of a large university experience — meet Montevallo, where you’ll never get lost in the shuffle. How do you take a public liberal arts college (which is an amazing thing, btw) in the middle of Alabama, and make it stand out? How can you convey that this small, niché school is a great choice for you, even if you don’t fit into the “granola” crowd? That was our...

Introducing: The Dairy Doodles by the Nevada Dairymen

The Nevada Dairymen are a unique group of farmers who care as much about their cows as they do their family. They’re up early, and they work hard to produce wholesome, nutritious dairy products for the state of Nevada. But they’re more than hard workers — they are great people who like to keep things playful. Our research concluded that playfulness is one of the best ways to connect with dairy consumers — after more research and many iterations the...

The Graveyard – Episode 2: Maddie’s Pet Project

Before beginning this latest installment of Creative Graveyard, where we resurrect and reminisce about past work, I must first call attention to a wonderful nonprofit whose work spans across our great state: Maddie’s Pet Project. They just started a new three-year campaign to revolutionize the status and well-being of dogs and cats across Nevada by supporting animal shelters, engaging and empowering animal lovers, and expanding access to veterinary care, especially in rural areas. They recently held a massive, statewide...

KPS3 Hires Sarah Polito as Senior Account Director

KPS3 Marketing, a full-service marketing and digital communications firm, has hired Sarah Polito as senior account director. Her responsibilities include supporting, managing and creating strategic marketing and communications plans and executing integrated projects that drive results and value for current and future clients. Before joining KPS3, Polito was the marketing director at a local startup, where she had responsibility for creating content for its social media channels and developing its brand through target-audience identification and key messaging creation. Prior...

The Building Blocks of a High-Performing and Sustainable Culture

Establishing a “not-afraid-to-fail” organizational culture seems trendy within the start-up community, but does it apply to an established business? And if it does, what are the components that encourage people to feel like they can take a chance? My first job, at the age of 12, was a local paper route which I operated for two years. I learned the virtue of tenacity — you’d be surprised at how many people tried to avoid paying their $10 per month...

Lunch. Ideas. Innovation.

What do you do when you need help with a project? Maybe you need a fresh set of eyes on your client’s campaign? Or ideas for a new brand name? At KPS3, we are lucky to have a team of talented and diverse marketeers on hand and ready to help whenever someone needs a little inspiration. And we know that to fuel that inspiration, nothing is better than a delicious lunch to go with it. At KPS3 we call...

KPS3 Hires Megan Duggan as Account Director

KPS3 Marketing, a full-service marketing and digital communications firm, has hired Megan Duggan as account director. Her responsibilities include the oversight and day-to-day management of accounts and providing integrated marketing communication support for the ongoing growth and success of current and future clients. Prior to joining KPS3, Duggan was the marketing and communications director at Sierra Nevada Journeys, a local 501(c)(3) nonprofit, and led the team during a period of incredible growth. Prior to that, Duggan was a digital...

KPS3 Acquires Building in Downtown Reno

KPS3 Marketing, a full-service marketing and digital communications firm, has acquired a three-story office building located at 500 Ryland Street. The purchase demonstrates KPS3’s investment in the vibrant business growth and development happening in downtown Reno. The building consists of 15,657 square feet of office space. KPS3 plans to remodel the top and bottom floors with an open-office environment, the perfect setup for a team rooted in collaboration. Tenants will continue to occupy the second floor of the building....