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How to Host a Virtual Happy Hour

The New Way to Network  What’s in front of us is simple: we miss our friends, we miss our family, and oddly enough, we miss our coworkers. We all sort of share this special bond right now, but we can all agree, we’ve all sort of ALWAYS shared a pretty close bond with our coworkers, too—they just, well, they get it. They get the daily grind because they’re right there with you experiencing it themselves. They’ve been there through...

PR Goes Way Beyond the Press Release

It’s rare that I have an opportunity to write my own thought leadership piece. I spend a lot of time ghostwriting for CEOs and subject matter experts. So this is my Carrie Bradshaw moment where I get to create my own column about relationships. Or perhaps I’m more nouveau riche than that. I’m Emily in Paris writing about how one tweet can put an entity on the world’s stage. Nevertheless, I’m here to talk public relations. What is PR...

From Log(N) to Mismo, a Rebrand and Launch of a Tech Platform

As companies grow, their original identity may not be the right fit for them anymore. Companies can outgrow their brand, outgrow their pillars, and outgrow their presence. Jinal Jhaveri and Forum Desai, experienced entrepreneurs in the tech world, had the foresight to recognize that this is exactly what was happening with their company, Log(N). Based in San Francisco, California and San Jose, Costa Rica, Log(N) had been providing remote development teams to tech companies since 2010. In large technology...

KPS3 Adds Bob Whitefield as Partner

KPS3, a full-service marketing and digital communications firm, announced the addition of Bob Whitefield as partner. As VP of growth marketing, Whitefield will have a continued focus on performance marketing, search and analytics for KPS3’s local, regional and national clients. “KPS3 has always been strategy first,” said Stephanie Kruse, founder and board chair. “Bob is innately strategic, and that permeates every initiative and every campaign he creates and executes flawlessly for our clients.” Upon acquisition of The Whitefield Group...

Targeting Latinos Beyond Hispanic Heritage Month

Each September, the U.S. celebrates Hispanic Heritage Month by recognizing the contributions of Hispanics and Latinos by honoring the history, culture and influence of past generations. But why only focus your PR and marketing efforts on a community that surpasses 60 million people one month out of the year? Latinos are Not a Niche Market     Latinos are the largest ethnic market in the U.S. and they control around $1.5 trillion in spending power. Research revealed that Mexican Americans are...

So, what does an “account person” really do?

If you, yourself, are an “account person” at an advertising/marketing agency, I would think (hope!) you already know what an account coordinator/executive/manager/director does in that role. However, it might look slightly different from what your counterpart does at another agency – it might actually differ quite a bit. It’s not a cut-and-dry definition for us agency folk, let alone someone on the outside of our world. Usually, when people ask me what I do, I give them a very...

2020 Reno ADDY Awards

The AAF Reno ADDY Awards is an annual advertising event highlighting outstanding work done in Northern Nevada by local agencies, businesses, and organizations. The event is the biggest fundraiser for the AAF Foundation, which has funded over $300,000 in scholarships for students in northern Nevada.  This year KPS3 developed the creative campaign to help promote the 2020 ADDY Awards, which was a series of videos highlighting some of the great local agency minds in a Bob Ross format.  Unfortunately,...

The meaning behind Wite-Out

When I was first learning how to type, I used an IBM Selectric typewriter where each strike of the finger imprinted a lasting impression on the paper. With that typewriter, I produced many, many papers, documents, and treatises. Most of my teachers in high school and college demanded that each typed page be perfect, which included leaving spacing at the bottom of each page so you could type in the footnotes (yes, footnotes). And, as I moved into professional...

You hold the flashlight

When I was a kid growing up on a farm in Iowa, I always wanted to help my dad fix things. You know, do REALLY important work. After my older brother left for college I’d actually get called into action by my dad to go fix things. He’d invite me along and then say: “You can hold the flashlight.” As he hunkered down in front of the furnace, the car, the tractor, the water pump by the barn, he’d...

There’s No Playbook for Marketing in This Pandemic

Marketing in a pandemic has been challenging for all clients and brands. There’s not a playbook to go by since we’re all navigating this new world together. What we have seen though, is a larger focus on support and corporate responsibility in the past few weeks. As discussions continue to progress on when it will be safe for normal life to pursue, people are consuming content at an all-time high. That being said, the fascination of the COVID-19 news...