We like debates, data, human psychology and the unexplored. Read, share and disagree at will.

Julia and Jenna join the ranks of KPS3 ownership

Julia Jones, director of SEO & digital media, and Jenna Hubert, creative director, are the newest agency shareholders. Both Jones and Hubert have been with KPS3 for more than 10 years and have played an active role in growing the team from 10 employees to more than 55 in the last decade. “Julia and Jenna are crazy talented individuals who have contributed greatly to the success of KPS3,” said Rob Gaedtke, president and CEO. “We are committed to a...

5 Million Love Stories & Counting

“You didn’t give us what we asked for, you gave us what we wanted.” – The Clark County Clerk’s Office Las Vegas is the most famous city in Clark County (and arguably, the state). In 2022, it will issue its 5 millionth marriage license. Not only is this iconic, but it speaks to the sheer magic that this city has to offer. Celebrities looking for private ceremonies, couples looking for Elvis to preside, and world travelers making the most...

Stop managing. Start leading.

I’ve learned that managing people doesn’t just mean… well, managing people. In fact, the best managers I have seen don’t really “manage” anything. Now, some may argue semantics here, but I think there is a sound argument in ditching the word manage altogether. Guide, support, challenge, lead… all of these words hold more relevance in a modern workplace than manage does. You’re in control of somebody’s future, their salary, their growth. That can’t be managed, that can only be...

Episode #2: Business Lessons from a Relic, a Straw, and a Stain

When you’re first starting out in the PR and advertising business, two things seem to happen. The first thing is that you feel a little desperate when evaluating prospective clients and sometimes have to consider some who aren’t really going to EVER be ideal clients for you (or anyone, for that matter). The second thing is that you get some really crazy prospects who seem to seek you out because you are fresh meat. All of these happened while...

Everything you need to know about social media in 2022: Part Two

Here at KPS3, we try not to take life too seriously. Sure –our clients, the work we produce for them, the joy we feel when we help a client realize one of their biggest goals — that’s serious business. But in life? We like to keep it honest. We actually have a Slack channel called “show and tell” where team members have the opportunity to have a little moment, highlighting wins, losses, learnings and whatever else we think can...

Everything you need to know about social media in 2022: Part One

Instagram and TikTok The world of social media tends to ebb and flow— similarly to Reno’s weather—with blistering heat in December and flurries in July. It’s almost impossible to keep up with the constant software updates, algorithm changes, and trends; however, it’s a crucial part of staying relevant as a business.   If you haven’t already adopted social media into your business marketing plan there are a plethora of reasons why you should definitely be considering it. Businesses lean on...

Episode #1: Starting an agency with a student ID and $1500

Sitting alone in a one-room office at 275 Hill Street in Reno, I’d wondered if I had done the right thing. It was June 1991 and I had just left my job as director of marketing at Saint Mary’s Health System to start Stephanie Kruse and Associates (SKA). I had also just (finally) gotten my MBA from the University of Nevada, and in fact had been able to use my student ID to get a discount on my company’s...

Grateful for 30. Grateful for You.

30 years in business. Three wonderful decades. And with the season of gratitude right in front of us, we want to celebrate, share stories, and give thanks. We appreciate you, our partnership, and our friendship. So, join us as we take a moment to reflect on the amazing co-workers, the wonderful clients, the smiles, and all the moments that make us who we are. Cheers to 30!

The Boilerplates Take On Vegas – 5 Takeaways From a Public Relations Conference

In late September, two members of KPS3’s public relations team, also known to us as The Boilerplates, attended the PRSA Western District Conference in Las Vegas intended for communications professionals on the Best Coast. The three-day event featured guest speakers, a dine around, and most important, in-person networking – something that was emphasized as a thing of nostalgia several times throughout the event. Suffice to say, we’re here to say that not everything that happens in Vegas, stays in...

KPS3 Ranks on the 2021 Inc. 5000

Inc. Magazine Reveals Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000 Inc. magazine today revealed that KPS3 is No. 4,335 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia and many other well-known names gained their first national exposure as honorees on the Inc. 5000. “I’m...