Hey Creative, meet Data.
We are a digital-first agency with roots in the written word, delivering purposeful marketing, branding and public relations focused on moving companies toward universal growth. KPS3 knows that opportunity can be found through data. We help companies act on that data to connect brand-centric creative with quantifiable insights, driving bottom line results.Learn More About Us
Santa Maria Valley
There’s a place along the Central Coast that feels different than all the others. One that pairs simple with complex and unfiltered with flawless. Santa Maria Valley. It’s not fabricated. It’s wholesome, inviting and uninfluenced by the neighboring facade. That's the heart of the Santa Maria Valley, and what we focused on telling with the new brand, marketing campaign and digital assets.Read More »
University of Nevada, Reno School of Medicine
We believe strongly in the importance of research when it comes to branding. So when we began to work with the University of Nevada, Reno School of Medicine to help define its brand, understanding the competition, hearing from the School’s community, and testing the creative were key.Read More »
Solano Community College
Solano Community College tapped KPS3 to build its brand from the ground up. With dwindling student enrollment numbers, SCC needed a partner who could re-energize its campus from the inside out. Starting with research, we developed an exciting new brand and a comprehensive strategic marketing plan to launch them forward.Read More »
Nevada Health Link
We partnered with the Silver State Health Insurance Exchange to help them navigate the uncharted waters of the Affordable Care Act. Together, we built a brand from scratch, communicated a complex idea to a skeptical audience and drove tens of thousands to sign up for health insurance. The results to date are the proof of sound research, focused creative and unconventional - yet impactful - tactics.Read More »
Rebrand a company, convert its software to SAAS and launch a mobile app? We’re game. Over the course of two years, KPS3 helped turn PlascoTrac into Hero -- a consumer-friendly, fun and robust company, ready to help schools tackle the problems they face in behavior and visitor management.Read More »
Business-to-business marketing isn’t always sexy, but it sure is a fun challenge (well, for us at least). For the past 20 years, we have handled all elements of branding, advertising, web and public relations for Dermody Properties, a national industrial developer headquartered in Nevada.Read More »
University of Nevada, Reno
We teamed up with the internal team at UNR for their new website design. We took everything we knew about standard higher-education websites and created a new playbook -- one that focused on the University’s core objective: attracting new students. We debated every idea, every photo, every line of code to produce a website that is truly best-in-class, on desktop, tablet and phone.Read More »
There’s No Playbook for Marketing in This Pandemic
Marketing in a pandemic has been challenging for all clients and brands. There’s not a playbook to go by since we’re all navigating this new world together. What we have seen though, is a larger focus on support and corporate responsibility in the past few weeks. As discussions continue to progress on when it will be safe for normal life to pursue, people are consuming content at an all-time high. That being said, the fascination of the COVID-19 news...
The “What Now” Phase
It’s been an interesting ride the last few weeks, yes? KPS3 has been honored to have worked side-by-side with many wonderful clients through these times, advising and helping inform decision-making on crisis communications and often, marketing strategy adaptations as well. It’s looked like this graph. First of all, there comes the immediate spike in efforts on what, how and when to communicate what your organization is doing about the COVID-19 pandemic, reassure them, and shortly after, what it is...
A leader’s voice during a crisis – especially this one
In the past several weeks, we’ve seen many examples of leadership — and attempts at leadership. I am going to talk about the voice these leaders raise and attempt to raise, as opposed to their policies, decision-making or politics. I will address six elements that must be present in a leader’s voice during a crisis… oh, well, anytime to be honest: Accuracy Timing Expertise Honesty Engagement Sincerity Accuracy If it isn’t correct, don’t spread the word. During a time...