Hey Creative, meet Data.
We are a digital-first agency with roots in the written word, delivering purposeful marketing, branding and public relations focused on moving companies toward universal growth. KPS3 knows that opportunity can be found through data. We help companies act on that data to connect brand-centric creative with quantifiable insights, driving bottom line results.Learn More About Us
Santa Maria Valley
There’s a place along the Central Coast that feels different than all the others. One that pairs simple with complex and unfiltered with flawless. Santa Maria Valley. It’s not fabricated. It’s wholesome, inviting and uninfluenced by the neighboring facade. That's the heart of the Santa Maria Valley, and what we focused on telling with the new brand, marketing campaign and digital assets.Read More »
University of Nevada, Reno School of Medicine
We believe strongly in the importance of research when it comes to branding. So when we began to work with the University of Nevada, Reno School of Medicine to help define its brand, understanding the competition, hearing from the School’s community, and testing the creative were key.Read More »
Solano Community College
Solano Community College tapped KPS3 to build its brand from the ground up. With dwindling student enrollment numbers, SCC needed a partner who could re-energize its campus from the inside out. Starting with research, we developed an exciting new brand and a comprehensive strategic marketing plan to launch them forward.Read More »
Nevada Health Link
We partnered with the Silver State Health Insurance Exchange to help them navigate the uncharted waters of the Affordable Care Act. Together, we built a brand from scratch, communicated a complex idea to a skeptical audience and drove tens of thousands to sign up for health insurance. The results to date are the proof of sound research, focused creative and unconventional - yet impactful - tactics.Read More »
Rebrand a company, convert its software to SAAS and launch a mobile app? We’re game. Over the course of two years, KPS3 helped turn PlascoTrac into Hero -- a consumer-friendly, fun and robust company, ready to help schools tackle the problems they face in behavior and visitor management.Read More »
Business-to-business marketing isn’t always sexy, but it sure is a fun challenge (well, for us at least). For the past 20 years, we have handled all elements of branding, advertising, web and public relations for Dermody Properties, a national industrial developer headquartered in Nevada.Read More »
University of Nevada, Reno
We teamed up with the internal team at UNR for their new website design. We took everything we knew about standard higher-education websites and created a new playbook -- one that focused on the University’s core objective: attracting new students. We debated every idea, every photo, every line of code to produce a website that is truly best-in-class, on desktop, tablet and phone.Read More »
Targeting Latinos Beyond Hispanic Heritage Month
Each September, the U.S. celebrates Hispanic Heritage Month by recognizing the contributions of Hispanics and Latinos by honoring the history, culture and influence of past generations. But why only focus your PR and marketing efforts on a community that surpasses 60 million people one month out of the year? Latinos are Not a Niche Market Latinos are the largest ethnic market in the U.S. and they control around $1.5 trillion in spending power. Research revealed that Mexican Americans are...
So, what does an “account person” really do?
If you, yourself, are an “account person” at an advertising/marketing agency, I would think (hope!) you already know what an account coordinator/executive/manager/director does in that role. However, it might look slightly different from what your counterpart does at another agency – it might actually differ quite a bit. It’s not a cut-and-dry definition for us agency folk, let alone someone on the outside of our world. Usually, when people ask me what I do, I give them a very...
2020 Reno ADDY Awards
The AAF Reno ADDY Awards is an annual advertising event highlighting outstanding work done in Northern Nevada by local agencies, businesses, and organizations. The event is the biggest fundraiser for the AAF Foundation, which has funded over $300,000 in scholarships for students in northern Nevada. This year KPS3 developed the creative campaign to help promote the 2020 ADDY Awards, which was a series of videos highlighting some of the great local agency minds in a Bob Ross format. Unfortunately,...