We bring insights to life.

Radically Responsible

Radical in our ideas and opinions, responsible in our approach and thought. For brands and ideas to take hold in today’s marketing landscape, you need both crazy and grounded. Meticulous and speedy. You need to be prepared to pivot when the opportunity arises to make the largest impact you can.

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Case Study

The Nevada Secretary of State

The Nevada Secretary of State and KPS3 partnered together to launch a statewide campaign within a manner of weeks to raise awareness of Nevada’s first mail-in election. At the time, a lot was going on in the world, to say the least. With the pandemic causing many adjustments to daily life, it was important we delivered a campaign that connected to people in a light-hearted way that would break through the political noise. So, we asked Nevadans to “Mail It In” this year. And even though the polls were still open for early voting and on election day, 98% of all votes cast came via mail-in ballots, which led to one of the highest-participated primary votes in Nevada’s history.

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Case Study

Santa Maria Valley

There’s a place along the Central Coast that feels different than all the others. One that pairs simple with complex and unfiltered with flawless. Santa Maria Valley. It’s not fabricated. It’s wholesome, inviting and uninfluenced by the neighboring facade. That's the heart of the Santa Maria Valley, and what we focused on telling with the new brand, marketing campaign and digital assets.

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Education Case Study

University of Nevada, Reno School of Medicine

We believe strongly in the importance of research when it comes to branding. So when we began to work with the University of Nevada, Reno School of Medicine to help define its brand, understanding the competition, hearing from the School’s community, and testing the creative were key.

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Education Case Study

Solano Community College

Solano Community College tapped KPS3 to build its brand from the ground up. With dwindling student enrollment numbers, SCC needed a partner who could re-energize its campus from the inside out. Starting with research, we developed an exciting new brand and a comprehensive strategic marketing plan to launch them forward.

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Healthcare Case Study

Nevada Health Link

We partnered with the Silver State Health Insurance Exchange to help them navigate the uncharted waters of the Affordable Care Act. Together, we built a brand from scratch, communicated a complex idea to a skeptical audience and drove tens of thousands to sign up for health insurance. The results to date are the proof of sound research, focused creative and unconventional - yet impactful - tactics.

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Case Study

Hero

Rebrand a company, convert its software to SAAS and launch a mobile app? We’re game. Over the course of two years, KPS3 helped turn PlascoTrac into Hero -- a consumer-friendly, fun and robust company, ready to help schools tackle the problems they face in behavior and visitor management.

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Case Study

Dermody Properties

Business-to-business marketing isn’t always sexy, but it sure is a fun challenge (well, for us at least). For the past 20 years, we have handled all elements of branding, advertising, web and public relations for Dermody Properties, a national industrial developer headquartered in Nevada.

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Education Case Study

University of Nevada, Reno

We teamed up with the internal team at UNR for their new website design. We took everything we knew about standard higher-education websites and created a new playbook -- one that focused on the University’s core objective: attracting new students. We debated every idea, every photo, every line of code to produce a website that is truly best-in-class, on desktop, tablet and phone.

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Our Thoughts

Marketing Communications Agility in a Post-COVID World | NCET Biz Tips

VP of Public Relations, Chrisie Yabu, penned an article in the Reno Gazette Journal for NCET’s Biz Tips. When COVID-19 hit, we all had to re-think things through the lens of the pandemic and how it was affecting each audience. The pace at which we adapt and adjust our strategies are even more critical given the speed and vast reach of social media. As we look to marcom in an ever-changing world, keep these strategies in mind. 1. Maintain...

PRSA Celebrates the Champions of Public Relations

In May, the Sierra Nevada Chapter of the Public Relations Society of America (PRSA) recognized public relations, communications and marketing work and professionals from across the region at their annual Silver Spike Awards. The theme of the event was “Champions,” acknowledging that PR practitioners have been among the unsung heroes of the COVID-19 pandemic as they remained committed to success and survival – for themselves, for their community and for their clients. We sent our personal salute to our...

The 2021 Reno ADDY Awards

This past year every organization – no matter where you worked or what you did – evolved and adapted to take on new challenges it had never faced before. We grew stronger and yet had to become more flexible. We, as a marketing community, all adjusted to a new environment and new demands, all amidst new challenges, which produced some stellar work across northern Nevada. The 2021 Reno ADDY Awards recognizes the work that stood out in the community....