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The 2021 Reno ADDY Awards

This past year every organization – no matter where you worked or what you did – evolved and adapted to take on new challenges it had never faced before. We grew stronger and yet had to become more flexible. We, as a marketing community, all adjusted to a new environment and new demands, all amidst new challenges, which produced some stellar work across northern Nevada. The 2021 Reno ADDY Awards recognizes the work that stood out in the community....

How “I Never Thought…” Connected the Story Behind Opioid Use in Nevada

Across the United States, 130 people will die each day of an opioid overdose (CDC, 2018). Opioids make your brain and body believe the drug is necessary for survival which leads those who use them quickly down the path of addiction. Over the past 20 years, the number of opioid prescriptions, and overdose deaths, have quadrupled (CDC, 2017). Whether you’ve personally been affected or know someone that has, the opioid crisis is nothing short of a national crisis. In...

Santa Maria Valley Paid People to Visit. And It Worked.

The Visit Santa Maria Valley team, like every other destination marketing organization, was feeling the adverse effects on travel due to COVID-19. Santa Barbara County was still in the “purple tier.” This tier indicated a widespread status, meaning many non-essential indoor business operations still remained closed, and high daily averages of COVID-19 cases (per 100K) as well as a high positivity rate of COVID-19, were still in effect. In December 2020, the pandemic showed no signs of slowing. In...

We Made You a Mixtape

We Made You a Mixtape Not really. But, it’s Valentine’s Day. And we did curate a soundtrack to all of our client relationships. On a day that many of us tend to focus on romance, chocolate, and how to smoothly open a bottle of wine (we’re still practicing), it got us thinking – what really is at the core of this holiday? Well, it’s simple, it’s relationships. It’s about celebrating the ones that built us, surround us, and more...

Our Greatest Hits

Our Greatest Hits We’ve put together a little somethin’ that highlights some of our favorite memories over the last year (give or take). It’s been a wild ride, lots of ups and downs, and a lot more Zoom calls than we would have ever expected (who had ‘pandemic’ on their bingo card?). Through it all, we’ve had a pretty prolific year of banging out the hits. We’re lucky to get to work with some of the best clients and...

From Log(N) to Mismo, a Rebrand and Launch of a Tech Platform

As companies grow, their original identity may not be the right fit for them anymore. Companies can outgrow their brand, outgrow their pillars, and outgrow their presence. Jinal Jhaveri and Forum Desai, experienced entrepreneurs in the tech world, had the foresight to recognize that this is exactly what was happening with their company, Log(N). Based in San Francisco, California and San Jose, Costa Rica, Log(N) had been providing remote development teams to tech companies since 2010. In large technology...

2020 Reno ADDY Awards

The AAF Reno ADDY Awards is an annual advertising event highlighting outstanding work done in Northern Nevada by local agencies, businesses, and organizations. The event is the biggest fundraiser for the AAF Foundation, which has funded over $300,000 in scholarships for students in northern Nevada.  This year KPS3 developed the creative campaign to help promote the 2020 ADDY Awards, which was a series of videos highlighting some of the great local agency minds in a Bob Ross format.  Unfortunately,...

Dispelling Udder Nonsense with the Nevada Dairymen

In October, the Public Relations Society of America (PRSA) Sierra Nevada Chapter honored us at the annual 2019 Silver Spikes award ceremony for our work with various clients. You can read more about our Silver Spikes haul here, but today we’re mooooving other awards off the shelf to talk about one client in particular: The Nevada Dairymen. Our “Udder Nonsense” campaign, which ran throughout June in honor of National Dairy Month, took home a Silver Spike in the category...

Kicking off digital ads for the Reno 1868 FC

As sports season in Reno rolls around again, we’re looking back on an ad campaign we managed for the Reno 1868 FC last year, and preparing to kick off this year’s campaign. The 1868 FC recruited KPS3 to bolster team awareness and boost ticket sales to home games. In March 2018, we developed a digital advertising campaign for the Reno 1868 FC, which would run through the end of the team’s season in October. Managing web ads is nothing new...

Dogs, cats and Google Ad Grants

We’re writing today to brag just a little more about a client that really gets our tails wagging, Maddie’s Fund®, a national family foundation established by Dave and Cheryl Duffield to revolutionize the status and well-being of companion animals. Established as a fulfillment of a promise to an inspirational dog, this organization invests its resources to create a no-kill nation where every dog and cat is guaranteed a healthy home or habitat, #ThanksToMaddie. Now, doesn’t it seem like amazing organizations, like...