Never stop learning
KPS3 has been involved in the education market for two decades. We have worked with public and private universities, elementary schools, and education technology companies across the nation. We have a national network of higher education marketing and communications experts who specialize in bringing new levels of recognition and stature to your institution. Our Education offerings include:
- Branding and positioning the “distinctiveness” of your institution
- Institution-wide strategic marketing and communications plans focused on achieving measurable returns
- Analysis and recommendations for more cost-effective
organization structure(s) and operations
- Website and application development focusing on prospective students and fund raising
- Access to our national network of “insiders”—senior marketing and communications professionals in higher education who develop unique solutions for higher education institutions
- Strategic positioning based on institutional priorities that showcase your own distinctive strengths, interests and capabilities
Redesigning the University of Montevallo
For those who seek personalized, hands-on education but crave the excitement of a large university experience — meet Montevallo, where you’ll never get lost in the shuffle. How do you take a public liberal arts college (which is an amazing thing, btw) in the middle of Alabama, and make it stand out? How can you convey that this small, niché school is a great choice for you, even if you don’t fit into the “granola” crowd? That was our...
Higher Education and Distinctive Branding: To the Victors Go the Spoils
Higher education branding has never been more important, as demographic shifts, economic and competitive pressures, and public/ private investment and philanthropy decisions bear down on the success or even viability of America’s colleges and universities – institutions that remain the envy of the world despite their challenges. Yet branding is rarely the strong suit of college or university presidents. Lucky are the presidents whose chief public relations or marketing officers “get it,” and even luckier for the institutions if...
RIP: America’s Universities as “Best-Kept Secrets”
Despite their many vital contributions to society—from education, health and public safety to research innovations brought to market—too many college and university leaders across the U.S. continue to lament their institutions as “best-kept secrets.” The “blame” for this typically (and unfairly) falls on the shoulders of the small central public relations and marketing communications teams–as if they’re the only ones responsible for communicating with their institution’s many audiences (faculty, staff, current/prospective students, parents, alumni, donors and philanthropists, the media, business...
Migrating your software to SaaS
And Everything that Comes With it. Companies have been migrating their standalone offerings to SaaS offerings for the past decade. The advantages of a SaaS model are undisputed: The financial stability of a subscription model can even out the company’s cash flow. The centralization of code transforms the 3-4 week ‘upgrade’ cycle into a one day deploy. The lack of unknown physical variables enables support to be faster and easier. However, the switch requires a tip-to-tail company shift that...
Designing the new University of Nevada, Reno website
Approach with Caution Whoa nelly! Re-defining the look and feel of a university website requires caution. It’s not as simple as prettifying or cleaning up an existing look. Universities, and I mean all universities, have a great deal of information to convey to prospective students. It can be overwhelming and humbling to choose what content stays and what goes. However, to successfully re-imagine a website user interface, flexibility needs to be exercised with website content. Luckily our friends at...
Introducing the New UNR.edu
We’re really excited to start showing off a recent project of ours – the redesign of the University of Nevada, Reno, website. Through heavy collaboration with the Integrated Marketing team at the University, the entire website was completed (from planning to launch) in less than four months. More posts to come detailing the project, but here’s a quick recap: The Audience: Prospective Students The University’s marketing team came to KPS3 wanting an “Ooh, ahh” website that prospective students would...