SayfKhidir
Sayf Khidir’s parents recall his childhood being full of tinkering. He was always happiest when drawing something that didn’t previously exist or enhancing a project. Discovering Photoshop in middle school was the catalyst that transformed his hobby into a calling.
His curiosity and drive took him all kinds of places:
- Designed for popular film festivals: Napa Valley, San Francisco International, and Sundance
- Built digital spaces for The North Face, IBM Watson, Burt’s Bees, and other major brands
- Led in-house creative at Levi Strauss, Gap Inc., Clear Capital, and MOBÉ
- Found his way back to agency life and, eventually, KPS3
Looking back, there’s one project that stands out from the rest: collaborating with IBM Watson and The North Face on an AI personal shopping assistant—about a decade before that sentence would have made sense to most people. That’s Sayf’s builder instinct. See the potential, then close the gap.
That instinct doesn’t clock out. At home, he’s always in the middle of a renovation project. His wife attributes it to him being a fixer and a nurturer. (Their daughter is inclined to agree.)
The common thread in everything Sayf touches isn't just craft. It’s the belief that there’s always a better version worth building.
