SarahGoodlaxson
Sarah Goodlaxson helps make marketing dreams a reality—and works tirelessly to conquer her own. She’s ticked off quite a few life goals, like swimming with sharks, fighting in the MMA cage, learning to play piano and violin, competing in Brazilian Jiu-Jitsu, and becoming a mother. That mix of determination and continuous learning is what makes her unstoppable.
As someone who’s always sinking her teeth into a new project (or recipe), it was only natural for Sarah to end up in marketing. This field is truly “all the things!” at once. She earned her BSBA in marketing from Wayne State University in 2015 and her MS in marketing from the University of Denver in 2022.
Life in between her degrees was nothing short of busy. Sarah started her career with multiple internships, one of which became a full-time gig where she climbed the ranks to digital marketing manager. After that, she pivoted, accepting a category operations manager role with US Foods. Ultimately, Sarah knew her passion was in marketing, specifically agency life. So much so that she even founded her own agency, where she focused on marketing consulting and brand-building for female-owned small businesses.
Then the opportunity to join KPS3 presented itself. Sarah decided once again to say “yes” to the unknown and become a leader for a company on the edge of marketing and technology. As a senior account director, she is “all the things” (a trusted advisor, strategist, confidant, and forecaster for her team and our partners).
With such a “go-go-go!” mentality, Sarah credits her husband, Nathan, for teaching her how to slow down and intentionally cultivate a nurturing persona. She encourages growth in everyone on her team as well as those she mentors. She’s the type of coworker who bends over backwards to ensure her team is happy and successful.
How does she do it all? Maybe it’s the coffee intake. Or perhaps it’s her at-home supervisors, Bear the chocolate lab and Kovu the Siberian husky. More likely, it’s Sarah’s intense desire to be the best human, mother, and role model she possibly can be for her daughter, Raine.
When we asked what Sarah’s life goal was, she said, “I’ve done everything I’ve wanted to do. I guess that’s what I’ll do next: Come up with another goal.” If that doesn’t describe her perfectly, we don’t know what does.
Certifications & Awards:
- 2019 | Digital Marketing Certification from Cornell University
- 2021 | Named a Daniels Scholar at the University of Denver’s Daniels School of Business (This is awarded to individuals who demonstrate strength of character, leadership potential, and a commitment to serving the community.)
- 2025 | Leadership Essentials Certification from Cornell University
- Google Analytics + Google Ads
