Nicole

Shearer

How does Nicole Shearer stay ahead of the curve, steer impactful strategies and guide a powerhouse team of PR pros at KPS3? It could be her inability to sit still, the chocolate she stores in her desk (which is always carefully replenished), or the motivation she gleaned from her morning Peloton workout. Whatever the challenge, Nicole’s curious mind and knack for problem-solving make her an invaluable force on KPS3’s PR team.

PR was a natural fit for Nicole. Taking some advice from a trusted mentor, her high school history teacher suggested exploring a career in journalism. She fell in love with the Reynold's School at the University of Nevada, Reno (and didn't mind how close it was to Lake Tahoe either). Rather than going into print media, she pivoted to public relations (being flexible and able to change direction at a moment's notice is kinda what PR is all about) for its storytelling foundation, strategic approaches, and problem-solving roots.

After being in the field for 20+ years, we can safely say that PR is Nicole’s calling. She kicked off her career in Lake Tahoe working for both small and larger companies, with Northstar Ski Resort being just one of many.

Nicole took a job at Renown shortly after moving back to Reno in 2007 before heading over to the University of Nevada, Reno in 2013. She also co-organized the TEDxUniversityofNevada annual event, which is where she met our founder, Stephanie Kruse, Brittany Silva, and Sierra Davies. Working closely with "a terrific team of talented people who were a lot of fun to work with" made it easy for her to jump at the opportunity for Director of Public Relations when the position opened up here. A few years later, Nicole was promoted to Senior Director of Public Relations and then to AVP of Public Relations, in 2024.

When you’re with Nicole, you can always guarantee that:

1. She’ll shoot you straight.
2. She won’t take herself too seriously (and always appreciates a good laugh).
3. She’ll be moving around—she’s fidgety, and she owns it.
4. She’ll always ask a ton of questions.
5. She’ll get the job done—no matter what. (Unless you ask her to go skydiving. She’ll never do that again. Ever.)

Nicole is forever a proud mama bear. And, while she enjoys a good happy hour with her team, she always looks forward to quality time with her “boys” (a phrase which includes her kids and her husband). Wherever they are—especially if they’re enjoying the outdoors—is where Nicole feels most grounded.

Certifications & Awards:

• Accreditation in Public Relations (APR) - Public Relations Society of America (PRSA)