BobWhitefield
A lover of the internet since second grade and AOL 2.0, Bob Whitefield joined the KPS3 crew in 2014 as the director of search & analytics. Responsible for managing all search engine optimization and marketing from organic to paid search, Bob ensures all of our clients' websites perform at their absolute best and that our clients are found for all the right things.
In his time here, he has stayed up-to-date on the ever-changing Google algorithms and continually improved our reporting across teams. Bob's expertise in marketing automation, operations, and sculpting full-fledged attribution models within enterprise MarTech stacks, including heavyweights like Marketo, Hubspot, Pardot, Salesforce, and Looker Studio. His vast knowledge and passion for numbers have definitely contributed to our clients' successes and our agency's growth—and that's why it only made sense for him to rise to the C-suite. As of 2023, Bob became Chief Revenue Officer.
Bob earned his B.A. in History from the University of Nevada-Reno, learning Mandarin along the way (which he promises he hasn’t let get too rusty). Upon graduation, Bob started his company, The Whitefield Group and, for five years, worked with clients ranging from local attorneys to large tech start-ups to move their sites to the top of Google.
Bob fuels up for the day with brown sugar cinnamon lattes (he's basically a barista) and unwinds with World of Warcraft. When he’s looking for inspiration, he turns to his wicked-smart wife, two firecracker daughters, beautiful photography, and a hearty meal.
He currently supports our community by serving as an advisory board member of the College of Liberal Arts at the University of Nevada, Reno and as treasurer of the Brüka Theater.
