Sarah Goodlaxson

Account Director

A lover of all things music, digital marketing, and exploring new places

Sarah Goodlaxson joined the KPS3 team in 2021 as an account director bringing with her a wealth of digital marketing experience from account and project management to SEM/SEO strategy, social media management, and more.

Passionate about developing and nurturing client relationships, Sarah loves working directly with clients and creative teams to help them reach their digital marketing goals. With a deep understanding of market research techniques and a strong history of management experience, Sarah’s outstanding interpersonal skills help both clients and teams grow in more ways than one.

Sarah earned her Bachelor of Science in Business Administration (BSBA) in Marketing from Wayne State University in 2015 and is currently pursuing her Master’s of Science in Marketing at the University of Denver, where she will graduate at the end of 2021. She has four years of marketing experience pre-BSBA in the MMA (mixed martial arts) industry before starting her career post-BSBA at a boutique digital agency in Detroit. There, Sarah oversaw the digital marketing department and had a hand in pretty much everything from sales and business development to content creation, website development, and social media advertising.

After a pivot to food distribution where Sarah worked with brands like General Mills, Pepsi, Coca-Cola, Belgioioso, and Vital Farms, she returned to her true passion (marketing!). She founded her own agency in Denver, Colorado, where she focused on marketing consulting and brand building for female small business owners. However, when the opportunity at KPS3 came presented itself, Sarah decided to pack her bags, move to Reno, and become part of the KPS3 team as one of our account directors, and we couldn’t be happier to welcome her to the team!

Certified in Google Analytics, Google Ads, and to top it off, a Digital Marketing Certification from Cornell University, it’s no secret that Sarah loves all things digital marketing and will continue to push her knowledge in the space throughout her career. She is a lifelong learner who is passionate about integrated marketing communications and welcomes the challenge of strategically putting together seamless digital marketing campaigns while balancing the nuances of each channel and platform.

When Sarah’s not in our offices helping make marketing dreams a reality, you can find her exploring the outdoors with her husband and two dogs; Kovu, a Siberian Husky, and Bear, a Chocolate Lab. Sarah enjoys collecting wine, making incredible food, singing and playing music (ask her how many instruments she has), visiting new places, running half marathons, and competing in BJJ tournaments (did we mention she’s an Olympic lifter?).