Nicole Shearer

Director of Public Relations

Outdoor obsessed, *fairly* competitive, and a very proud mama bear

Nicole Shearer joined KPS3 in May 2021 as a Director of Public Relations bringing with her nearly two decades of public relations experience.

Born and raised in San Jose, California, Nicole was drawn to the mountains early on. This calling led her to the University of Nevada, Reno, where she graduated with a journalism degree in 2003. Her early career was spent in Lake Tahoe, California, working for a small public relations agency with travel and tourism clients including the North Lake Tahoe Resort Association. She later moved into a role at Northstar-at-Tahoe, where she supervised the communications initiatives for the resort, organized media familiarization tours, acted as the on-camera spokesperson, managed photoshoots, and developed seasonal press kits.

Her experience in travel and tourism, crisis communications (with numerous issues and crises managed throughout her career), hospitality, and a strong understanding of how a solid communications strategy will ensure long-term business success, would lead her into an account supervisor role at Switchback PR +Marketing, Inc. in Truckee, California, and shortly after, a role at Renown Health. At Renown, she was instrumental in starting the organization’s first social and digital media communications efforts, developed and executed comprehensive public relations plans, guided PR for the opening of Renown Children’s Hospital, and developed multiple stroke awareness campaigns for the Renown Institute for Neurosciences.

From 2013 through 2021, Nicole worked at the University of Nevada, Reno where she helped advance strategic communication priorities in support of The College of Businesses, Student Services, and University Police Services. She drove the creation and implementation of university-wide social media strategies, guidelines, and policies; pitched stories resulting in national media placement; provided faculty and leader media training; led a team of student workers; and wrote and edited more stories and press releases than she can count.

When she’s not thinking up ways to tell an interesting story, planning clever media engagement strategies, or developing plans for maximum client exposure, you can find Nicole in the mountains, no surprise there! Whether she’s camping, hiking, skiing, or just enjoying being outside, Nicole shares a passion for an active lifestyle and undeniable wanderlust with her husband and their two energetic boys. Team Shearer is always up for an adventure!