Fueled by a bowl of Ramen, sun salutations or the sound of Taiko drums.
Chrisie Yabu joined the KPS3 crew in 2014 as a senior account director. She facilitates clients’ strategic communications and marketing needs by acting as both their advisor and their strategic partner. If she’s not media training judges across the country, she is typically pitching a major news outlet, writing original content or designing a creative angle for a new story idea.
Chrisie grew up in San Francisco and first felt the calling to PR while watching a local news anchor named Wendy Tokuda, one of the first Japanese American women anchors in the West. Her dream eventually came true when an internship at the Phelps Agency in Santa Monica, Calif. led to a full-time position as the agency’s team coordinator, followed by a quick rise to team leader (the youngest at the time), allowing her to work with clients like Bushnell Performance Optics, World Shoe Association, Panasonic and Crystal Cruises. Chrisie eventually moved inland to Reno, Nev., where she joined gustin/curtis and worked on local clients like Heritage Bank of Nevada, Hometown Health, the Sands Regency Hotel and Casino, Carson Valley Visitor’s Authority, Artown and Bob Cashell for Mayor.
Chrisie moved to IGT, where she worked as the integrated marketing communications manager, leading the organization’s advertising and PR agencies, and developing fresh approaches to game product launches around the globe. She then joined the team at Monarch Casino & Resort, Inc. as the corporate executive director of marketing, working on all facets of marketing strategy, advertising, publicity, digital, social media and acquisition for Atlantis Casino Resort Spa, and leading the advertising efforts for Monarch Casino Black Hawk. Chrisie graduated magna cum laude with a B.A. from the University of Southern California’s Annenberg School for Communication and Journalism.
Chrisie finds herself inspired by fashion, technology and Japanese pop-culture — a fact illustrated by the 27 (give or take) Hello Kitty figurines lined up on her desk at any given time.