KPS3, a full-service marketing and digital communications firm, has hired seasoned marketing professional, Felicia Coppola, as account director.
With more than 10 years of account management experience, Coppola thrives on expanding existing client relationships. Her adaptable nature and international experience gained from working in demanding and mission-critical situations gives her a unique perspective that helps her meet and exceed client expectations and ensures the overall success of her work.
Coppola started her career at McCann/IPG group in Taiwan, where she focused her efforts on digital marketing, working with a large, regional team. Her key accounts included Intel, Microsoft/XBOX and Glenfiddich. From there, she jumped on an opportunity in Shanghai, where she was hired by the Wunderman/WPP Group, expanding her digital marketing skills and adding CRM and e-commerce into the mix, managing both the Unilever and Jaguar accounts.
Prior to joining KPS3, Felicia was a business director at Saatchi & Saatchi/Publicis Group, where she was the lead in major markets including China, APAC, the Middle East and South Africa. Her responsibilities included building total brand awareness, conducting marketing research, developing integrated marketing strategies and maintaining successful client business relationships for key accounts such as Mondelez, General Mills, Kraft Heinz and Campbell’s Soup.
“We’re ecstatic to welcome Felicia to our dynamic team,” said Sarah Polito, vice president of client strategy. “Her experience and drive are pivotal in KPS3’s growth. She brings a wealth of knowledge and expertise to our diversity of clients and industries.”
Coppola’s expert management of accounts have earned her the Longxi Award, the 4A Yahoo Award, Times Asia-Pacific Advertising Award, and the MMA (Mobile Marketing Association) and the China Wireless Marketing Award.
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