We have long been breaking out of the traditional pack of advertising and PR agencies by creating a substantial footprint in the digital and web marketing arena… and we are about to make that footprint even larger.
We are excited to announce that we have acquired Fuze LLC, a national digital marketing firm based in northern Nevada, including: its proprietary content management system (CMS); MessageCenter, its enterprise class e-mail marketing system; its website hosting services; and Fuze’s website development team. The acquisition will allow KPS3 to offer even more digital services to our existing and future clients. KPS3 will also bring additional marketing services to existing Fuze clients, including: expanded creative, content development, public relations and strategic brand development.
More about what we acquired:
- The content management system was designed from the ground up as a tool for businesses to easily manage their website and online promotions and is a robust toolkit that offers KPS3 clients yet another option when developing websites and landing pages. On the larger scale, the CMS also works seamlessly with high volume and e-commerce websites. It is currently being utilized by some of the highest-volume e-commerce websites listed on the Internet Retailer Top500. The CMS is a lightweight, fast, and secure alternative to open-source solutions.
- MessageCenter is an e-mail marketing system that allows clients to easily create and distribute e-mail communications to various audiences in a segmentable, trackable manner. MessageCenter has built-in tools for creating intelligent e-mail campaigns that use behavior analysis to dynamically tailor messages to specific user interactions, non-actions, purchase patterns, etc. MessageCenter is not your typical batch-and-blast e-mail tool. It is designed for customers who are looking to create more sophisticated campaigns and develop lasting relationships with their subscribers.
- The newly acquired hosting operations are capable of hosting any size website regardless of operating systems, bandwidth or storage requirements. Its sophisticated infrastructure is a mix of both high security, high volume server solutions and flexible cloud-based platforms that scale automatically to handle huge traffic swings without downtime. These platforms will give KPS3 a comprehensive set of hosting options for both agency clients and independent companies in the community and beyond. This hosting environment gives KPS3 infinite control of website performance and complete accountability of clients’ website uptime.
Bryan Landaburu, former owner and president of Fuze, has decided to pursue other professional interests outside of the marketing agency world. However, he will provide strategic digital consultation to KPS3 during the transition. Fuze was founded by Landaburu in 2003 and has a national client base that includes several Fortune 100 businesses.
We are very excited about this acquisition, which will give us the ability to better serve our current and future clients. We will continue to offer the same exceptional services for which we are known, but we now have an expanded tool-set and additional resources to accomplish marketing goals for our clients. We are looking forward to 2012 being a year of evolution and excitement.
Introducing: The Dairy Doodles by the Nevada Dairymen
The Nevada Dairymen are a unique group of farmers who care as much about their cows as they do their family. They’re up early, and they work hard to produce wholesome, nutritious dairy products for the state of Nevada. But they’re more than hard workers — they are great people who like to keep things playful. Our research concluded that playfulness is one of the best ways to connect with dairy consumers — after more research and many iterations the...
KPS3 Hires Sarah Polito as Senior Account Director
KPS3 Marketing, a full-service marketing and digital communications firm, has hired Sarah Polito as senior account director. Her responsibilities include supporting, managing and creating strategic marketing and communications plans and executing integrated projects that drive results and value for current and future clients. Before joining KPS3, Polito was the marketing director at a local startup, where she had responsibility for creating content for its social media channels and developing its brand through target-audience identification and key messaging creation. Prior...
The Building Blocks of a High-Performing and Sustainable Culture
Establishing a “not-afraid-to-fail” organizational culture seems trendy within the start-up community, but does it apply to an established business? And if it does, what are the components that encourage people to feel like they can take a chance? My first job, at the age of 12, was a local paper route which I operated for two years. I learned the virtue of tenacity — you’d be surprised at how many people tried to avoid paying their $10 per month...