We have acquired an interactive agency

We have long been breaking out of the traditional pack of advertising and PR agencies by creating a substantial footprint in the digital and web marketing arena… and we are about to make that footprint even larger.

We are excited to announce that we have acquired Fuze LLC, a national digital marketing firm based in northern Nevada, including: its proprietary content management system (CMS); MessageCenter, its enterprise class e-mail marketing system; its website hosting services; and Fuze’s website development team. The acquisition will allow KPS3 to offer even more digital services to our existing and future clients. KPS3 will also bring additional marketing services to existing Fuze clients, including: expanded creative, content development, public relations and strategic brand development.

More about what we acquired:

  • The content management system was designed from the ground up as a tool for businesses to easily manage their website and online promotions and is a robust toolkit that offers KPS3 clients yet another option when developing websites and landing pages. On the larger scale, the CMS also works seamlessly with high volume and e-commerce websites. It is currently being utilized by some of the highest-volume e-commerce websites listed on the Internet Retailer Top500. The CMS is a lightweight, fast, and secure alternative to open-source solutions.
  • MessageCenter is an e-mail marketing system that allows clients to easily create and distribute e-mail communications to various audiences in a segmentable, trackable manner. MessageCenter has built-in tools for creating intelligent e-mail campaigns that use behavior analysis to dynamically tailor messages to specific user interactions, non-actions, purchase patterns, etc. MessageCenter is not your typical batch-and-blast e-mail tool. It is designed for customers who are looking to create more sophisticated campaigns and develop lasting relationships with their subscribers.
  • The newly acquired hosting operations are capable of hosting any size website regardless of operating systems, bandwidth or storage requirements. Its sophisticated infrastructure is a mix of both high security, high volume server solutions and flexible cloud-based platforms that scale automatically to handle huge traffic swings without downtime. These platforms will give KPS3 a comprehensive set of hosting options for both agency clients and independent companies in the community and beyond. This hosting environment gives KPS3 infinite control of website performance and complete accountability of clients’ website uptime.

Bryan Landaburu, former owner and president of Fuze, has decided to pursue other professional interests outside of the marketing agency world. However, he will provide strategic digital consultation to KPS3 during the transition. Fuze was founded by Landaburu in 2003 and has a national client base that includes several Fortune 100 businesses.

We are very excited about this acquisition, which will give us the ability to better serve our current and future clients. We will continue to offer the same exceptional services for which we are known, but we now have an expanded tool-set and additional resources to accomplish marketing goals for our clients. We are looking forward to 2012 being a year of evolution and excitement.

Our Thoughts

There’s No Playbook for Marketing in This Pandemic

Marketing in a pandemic has been challenging for all clients and brands. There’s not a playbook to go by since we’re all navigating this new world together. What we have seen though, is a larger focus on support and corporate responsibility in the past few weeks. As discussions continue to progress on when it will be safe for normal life to pursue, people are consuming content at an all-time high. That being said, the fascination of the COVID-19 news...

The “What Now” Phase

It’s been an interesting ride the last few weeks, yes? KPS3 has been honored to have worked side-by-side with many wonderful clients through these times, advising and helping inform decision-making on crisis communications and often, marketing strategy adaptations as well. It’s looked like this graph. First of all, there comes the immediate spike in efforts on what, how and when to communicate what your organization is doing about the COVID-19 pandemic, reassure them, and shortly after, what it is...

How brands (and our clients) are strategically navigating through COVID-19

As COVID-19 continues to spread, millions of people are striving to #StayHome to flatten the curve. Throughout this pandemic, the MarComm world has faced an interesting set of circumstances. Communications pros in particular are hustling to stay on top of evolving guidance from trusted organizations, all while providing clients with recommendations to best serve their businesses, stakeholders, customers and audiences. For some of us, it seems as if we’ve been working from home (WFH) for months on end, but...