Recently in the marketing world, the terms “publicity” and “public relations” are often thought of and discussed in the same breath. These terms are also often used interchangeably. However, they shouldn’t be. They are in fact quite different – a difference many people do not fully understand. KPS3 would like to shed some light on this mystery.
Publicity is simply just one arrow in the quiver that is public relations. Publicity is the effort to garner media coverage or exposure about a brand, product, event, etc. It’s focus is narrow. Public relations, on the other hand, is the higher level development of an over-arching strategy for furthering a marketing or communications goal of an organization. It is often associated with the term “reputation management.”
It is true that publicity is a tool that PR professionals can use, but it is only a single tool. If your PR firm is limited to just creating publicity, then you do not truly have a PR firm.
Other aspects of PR (beyond publicity) might include: community outreach, corporate social responsibility programming and sponsorships, government relations, grassroots communications and engagement efforts, “public” presentations and other tools used to position the organization as thought leaders, new media tactics, and many more.
The NCJFCJ and KPS3 Named Finalists in National PRSA Silver Anvil Awards
Deemed “the Oscars of the communications industry,” the National Council of Juvenile and Family Court Judges (NCJFCJ) and KPS3 have been named a finalist in the national 2019 PRSA Silver Anvil Awards. The award entry is for the Most Effective Campaign On A Shoe String Budget for Nonprofit Organizations. NCJFCJ and KPS3’s entry was for the outreach campaign, Preventing Child Abuse and Neglect, created and developed in Reno, Nev. Of the hundreds of entries submitted, only 112 organizations were...
Getting my APR raised my B-A-R
It goes without saying that I get bored easily. I’m a “whirling dervish” if you will. My schedule is always packed with a jammed calendar of client meetings, media activities, a million assignments and social events, and most have told me that they cannot keep up with me. Yet, I was at a point in my career where I wanted another challenge. Getting an MBA was not in my future – it’s just something I felt wasn’t in my...
KPS3 hires Jancy Ulch as public relations coordinator
KPS3 Marketing, a full-service marketing and digital communications firm, has hired Jancy Ulch as public relations coordinator. Her responsibilities include supporting the strategic communications discipline through public relations efforts, and creating and disseminating content across social media and other channels. Prior to joining KPS3, Ulch was a public information intern at the Nevada Department of Agriculture, where she assisted in state-wide public relations and communications efforts, and social media coordination. Before that, Ulch was a public relations intern at...