Publicity vs. Public Relations

Recently in the marketing world, the terms “publicity” and “public relations” are often thought of and discussed in the same breath. These terms are also often used interchangeably. However, they shouldn’t be. They are in fact quite different – a difference many people do not fully understand. KPS3 would like to shed some light on this mystery.

Publicity is simply just one arrow in the quiver that is public relations. Publicity is the effort to garner media coverage or exposure about a brand, product, event, etc. It’s focus is narrow. Public relations, on the other hand, is the higher level development of an over-arching strategy for furthering a marketing or communications goal of an organization. It is often associated with the term “reputation management.”

It is true that publicity is a tool that PR professionals can use, but it is only a single tool. If your PR firm is limited to just creating publicity, then you do not truly have a PR firm.

Other aspects of PR (beyond publicity) might include: community outreach, corporate social responsibility programming and sponsorships, government relations, grassroots communications and engagement efforts, “public” presentations and other tools used to position the organization as thought leaders, new media tactics, and many more.

Our Thoughts

Lizbeth Alvarez earns Certificate in Principles of Public Relations

Lizbeth Alvarez, public relations coordinator at KPS3, has successfully completed the Examination for the Certificate in Principles of Public Relations (CPPR). Alvarez is the seventh student from the University of Nevada, Reno to earn the CPPR.   The CPPR is administered by the Universal Accreditation Board (UAB), which also administers the Examination for Accreditation in Public Relations (APR). According to the Public Relations Society of America (PRSA), the CPPR is an entry-level certificate designed to demonstrate a fundamental level...

KPS3 receives 6 awards, Best of Show at PRSA Sierra Nevada Silver Spikes

KPS3, a full-service marketing and digital communications firm, was recognized by the Public Relations Society of America (PRSA) Sierra Nevada Chapter with multiple honors at the 2019 Silver Spikes Awards. The Silver Spikes are awarded to the best in public relations tactics, programs and professionals in the community. KPS3 submitted entries in five categories and received six award designations. KPS3 received four Silver Spikes, the organization’s top honor, one Bronze Spike and a Best of Show for earning a...

NCJFCJ and KPS3 awarded prestigious Silver Anvil

The National Council of Juvenile and Family Court Judges (NCJFCJ) and KPS3 received the prestigious award for the Most Effective Campaign On A Shoe String for Nonprofit Organizations for their Preventing Child Abuse and Neglect campaign at the annual Public Relations Society of America (PRSA) Anvil Awards ceremony in New York City. Since 1944, the Silver Anvil, which symbolizes the forging of public opinion, has been annually awarded to organizations that have successfully addressed contemporary issues with exemplary professional...