Lunch. Ideas. Innovation.

What do you do when you need help with a project? Maybe you need a fresh set of eyes on your client’s campaign? Or ideas for a new brand name? At KPS3, we are lucky to have a team of talented and diverse marketeers on hand and ready to help whenever someone needs a little inspiration. And we know that to fuel that inspiration, nothing is better than a delicious lunch to go with it.

At KPS3 we call this, Ideasaurus. A big name for fun and engaging monthly get-togethers where we hang out over lunch and discuss whatever project or topic one of our fellow KPS3ers (and their clients) needs help with. What’s even better is this is an added value for our clients to put more brain power into their business.

From naming avatars for a campaign, coming up with PR stunts and giveaway ideas, helping develop catchy social media messages and hashtags, renaming a campaign and even helping optimize a client’s website’s navigation, the topics we cover are endless. Not only are we able to brainstorm ideas, but we are also able to learn more about the awesome projects our other teammates are working on.

After the topic and the task to solve is introduced, the rules of Ideasuarus are simple:

  1. There are no bad ideas.
  2. Every idea or suggestion is written down and considered.
  3. Bring your appetite.

You never know what might work now or in the future for a client, project or a campaign so it’s always best to take every suggestion! And good food helps feed the creative juices and the best ideas. So every Ideasaurus is catered by a different local restaurant — thanks to our PR guru and self-proclaimed foodie, Chrisie Yabu.

Our first Ideasaurus was coming up with the name of the lunchtime sesh itself. The team got together and everyone was able to throw out name ideas. Some of the original names considered were: Off the Cuff, Brain Cuisine, Idea Island, The Drop Off, Madcap, and of course, Ideasaurus — the eventual winner by a majority vote. You could say that Ideasaurus was Ideasaurus’d.

When you have a room full of great minds with diverse and varied backgrounds discussing a topic, the ideas are limitless. We are lucky enough to have an exceptional team of innovative designers, digital dynamos, savvy project managers, public relations experts and so many more that make up the KPS3 team. And when we get together to solve a problem or help a teammate out, the outcomes can be fun, creative and inventive all thanks to the varied backgrounds and perspectives the team brings.

So the next time you are stuck on a project and need a little inspiration, why not ask for a little help from your friends? Especially if you are lucky enough to have a team of smart, dedicated, professionals available for lunch.

Our Thoughts

Introducing: The Dairy Doodles by the Nevada Dairymen

The Nevada Dairymen are a unique group of farmers who care as much about their cows as they do their family. They’re up early, and they work hard to produce wholesome, nutritious dairy products for the state of Nevada. But they’re more than hard workers — they are great people who like to keep things playful. Our research concluded that playfulness is one of the best ways to connect with dairy consumers — after more research and many iterations the...

The Graveyard – Episode 2: Maddie’s Pet Project

Before beginning this latest installment of Creative Graveyard, where we resurrect and reminisce about past work, I must first call attention to a wonderful nonprofit whose work spans across our great state: Maddie’s Pet Project. They just started a new three-year campaign to revolutionize the status and well-being of dogs and cats across Nevada by supporting animal shelters, engaging and empowering animal lovers, and expanding access to veterinary care, especially in rural areas. They recently held a massive, statewide...

KPS3 Hires Sarah Polito as Senior Account Director

KPS3 Marketing, a full-service marketing and digital communications firm, has hired Sarah Polito as senior account director. Her responsibilities include supporting, managing and creating strategic marketing and communications plans and executing integrated projects that drive results and value for current and future clients. Before joining KPS3, Polito was the marketing director at a local startup, where she had responsibility for creating content for its social media channels and developing its brand through target-audience identification and key messaging creation. Prior...