KPS3 is thrilled to announce it has added Sarah Polito to its growing and talented team, as vice president of client strategy.
Polito brings more than a decade of successful and diverse integrated marketing experience to KPS3. She will collaborate and engage with KPS3’s clients across a variety of industries to lead marketing communications strategy.
Sarah joins KPS3 from Cisco Systems, where she developed and executed marketing and communications plans to acquire and inform more 28,000 attendees for its largest customer and partner event, Cisco Live. Prior to her time at Cisco, Polito was a senior account director at KPS3, responsible for creating strategic marketing plans and executing digital projects that drove results for her clients.
“We’re ecstatic to welcome Sarah back to KPS3,” said Rob Gaedtke, CEO of KPS3. “She brings poise, drive and sharp marketing skills to the agency, which will help us further enhance our client’s strategies. Sarah’s focus on teamwork and accountability fits perfectly into the KPS3 culture.”
In 2011, Sarah joined the team at Waste Management as a communications specialist, developing strategic communications plans for 30 communities, two landfills and 11 facilities in northern California and Nevada—reaching more than 275,000 customers and achieving measurable success. Before then, Politio was a marketing coordinator at Renown Health, where she defined and implemented the creative process, and played a key role in the production and casting of multiple television spots and photoshoots.
Polito earned her B.S. in business administration from the University of Nevada, Reno in 2006 and her MBA from the same university in 2019.
Welcome to the team, Sarah!
You hold the flashlight
When I was a kid growing up on a farm in Iowa, I always wanted to help my dad fix things. You know, do REALLY important work. After my older brother left for college I’d actually get called into action by my dad to go fix things. He’d invite me along and then say: “You can hold the flashlight.” As he hunkered down in front of the furnace, the car, the tractor, the water pump by the barn, he’d...
There’s No Playbook for Marketing in This Pandemic
Marketing in a pandemic has been challenging for all clients and brands. There’s not a playbook to go by since we’re all navigating this new world together. What we have seen though, is a larger focus on support and corporate responsibility in the past few weeks. As discussions continue to progress on when it will be safe for normal life to pursue, people are consuming content at an all-time high. That being said, the fascination of the COVID-19 news...
The “What Now” Phase
It’s been an interesting ride the last few weeks, yes? KPS3 has been honored to have worked side-by-side with many wonderful clients through these times, advising and helping inform decision-making on crisis communications and often, marketing strategy adaptations as well. It’s looked like this graph. First of all, there comes the immediate spike in efforts on what, how and when to communicate what your organization is doing about the COVID-19 pandemic, reassure them, and shortly after, what it is...