KPS3 Hires Mike McDowell as VP of Client Strategy

KPS3 is excited to announce it has hired Mike McDowell as vice president of client strategy.

McDowell brings 20 years of successful integrated marketing and communications experience to the agency. He will collaborate and engage with KPS3’s clients nationwide across a variety of industries to guide strategy for traditional, digital and social solutions. McDowell will also work internally to help the KPS3 team expand their skills in strategic and creative thinking.

McDowell joins KPS3 from Talage Insurance, an InsurTech start-up that allows small businesses to buy insurance online. As the director of marketing at Talage, McDowell was responsible for strategy development, search and digital marketing, and more. Prior to his time at Talage, McDowell was the director of marketing operations for his alma mater, the University of Nevada, Reno. At the university, McDowell was responsible for organizational effectiveness of the Office of Marketing and Communications. He served as a project manager for creative, print, communications, web and online media.

Before that, McDowell worked at KPS3 as an account executive. He quickly built expertise in website strategy and planning, email marketing, search and digital marketing and social media strategy, subsequently earning him the position of KPS3’s director of web and digital.

“We welcome Mike back with open arms, as he brings such great depth in leadership, marketing strategy and creative – all with a digital eye,” said Rob Gaedtke, KPS3 CEO. “Mike’s proven track record in the public and private sector, mixed with his 10 years of previous KPS3 experience make him a perfect fit.”

McDowell earned his BA in journalism from the University of Nevada, Reno and is still actively involved in the campus community. Welcome back, Mike!

Our Thoughts

There’s No Playbook for Marketing in This Pandemic

Marketing in a pandemic has been challenging for all clients and brands. There’s not a playbook to go by since we’re all navigating this new world together. What we have seen though, is a larger focus on support and corporate responsibility in the past few weeks. As discussions continue to progress on when it will be safe for normal life to pursue, people are consuming content at an all-time high. That being said, the fascination of the COVID-19 news...

The “What Now” Phase

It’s been an interesting ride the last few weeks, yes? KPS3 has been honored to have worked side-by-side with many wonderful clients through these times, advising and helping inform decision-making on crisis communications and often, marketing strategy adaptations as well. It’s looked like this graph. First of all, there comes the immediate spike in efforts on what, how and when to communicate what your organization is doing about the COVID-19 pandemic, reassure them, and shortly after, what it is...

How brands (and our clients) are strategically navigating through COVID-19

As COVID-19 continues to spread, millions of people are striving to #StayHome to flatten the curve. Throughout this pandemic, the MarComm world has faced an interesting set of circumstances. Communications pros in particular are hustling to stay on top of evolving guidance from trusted organizations, all while providing clients with recommendations to best serve their businesses, stakeholders, customers and audiences. For some of us, it seems as if we’ve been working from home (WFH) for months on end, but...