Her responsibilities include supporting the strategic communications discipline by crafting engaging ways to tell KPS3 clients’ stories and spreading awareness of new events, programs, and information through Northern Nevada and beyond.
“At KPS3, we believe in nothing but the best quality for our clients, and that starts with good storytelling,” said Ayse Caglar, KPS3 VP of client strategy. “By adding Afton to the agency, we not only expand our storytelling talent, but add a wealth of non-profit and public relations management to our dynamic team.”
Neufeld joins KPS3 from Community Health Alliance (CHA), a local community health center non-profit. As the marketing and public relations manager, she was responsible for generating and tracking more than $100,000 of earned media for the organization each year on top of heading up team development, strategic planning, and managing various local and regional campaigns.
Neufeld’s impressive efforts and growth in the public relations field landed her the “Outstanding New Practitioner” title at the Public Relations Society of America Sierra Nevada 2018 Silver Spike awards.
Afton earned her BA in strategic communications and psychology from the University of Nevada in 2014 and is currently attending graduate school to obtain her master’s in social work.
Welcome to the team, Afton!
There’s No Playbook for Marketing in This Pandemic
Marketing in a pandemic has been challenging for all clients and brands. There’s not a playbook to go by since we’re all navigating this new world together. What we have seen though, is a larger focus on support and corporate responsibility in the past few weeks. As discussions continue to progress on when it will be safe for normal life to pursue, people are consuming content at an all-time high. That being said, the fascination of the COVID-19 news...
The “What Now” Phase
It’s been an interesting ride the last few weeks, yes? KPS3 has been honored to have worked side-by-side with many wonderful clients through these times, advising and helping inform decision-making on crisis communications and often, marketing strategy adaptations as well. It’s looked like this graph. First of all, there comes the immediate spike in efforts on what, how and when to communicate what your organization is doing about the COVID-19 pandemic, reassure them, and shortly after, what it is...
How brands (and our clients) are strategically navigating through COVID-19
As COVID-19 continues to spread, millions of people are striving to #StayHome to flatten the curve. Throughout this pandemic, the MarComm world has faced an interesting set of circumstances. Communications pros in particular are hustling to stay on top of evolving guidance from trusted organizations, all while providing clients with recommendations to best serve their businesses, stakeholders, customers and audiences. For some of us, it seems as if we’ve been working from home (WFH) for months on end, but...