Her responsibilities include supporting the strategic communications discipline by crafting engaging ways to tell KPS3 clients’ stories and spreading awareness of new events, programs, and information through Northern Nevada and beyond.
“At KPS3, we believe in nothing but the best quality for our clients, and that starts with good storytelling,” said Ayse Caglar, KPS3 VP of client strategy. “By adding Afton to the agency, we not only expand our storytelling talent, but add a wealth of non-profit and public relations management to our dynamic team.”
Neufeld joins KPS3 from Community Health Alliance (CHA), a local community health center non-profit. As the marketing and public relations manager, she was responsible for generating and tracking more than $100,000 of earned media for the organization each year on top of heading up team development, strategic planning, and managing various local and regional campaigns.
Neufeld’s impressive efforts and growth in the public relations field landed her the “Outstanding New Practitioner” title at the Public Relations Society of America Sierra Nevada 2018 Silver Spike awards.
Afton earned her BA in strategic communications and psychology from the University of Nevada in 2014 and is currently attending graduate school to obtain her master’s in social work.
Welcome to the team, Afton!
Targeting Latinos Beyond Hispanic Heritage Month
Each September, the U.S. celebrates Hispanic Heritage Month by recognizing the contributions of Hispanics and Latinos by honoring the history, culture and influence of past generations. But why only focus your PR and marketing efforts on a community that surpasses 60 million people one month out of the year? Latinos are Not a Niche Market Latinos are the largest ethnic market in the U.S. and they control around $1.5 trillion in spending power. Research revealed that Mexican Americans are...
The meaning behind Wite-Out
When I was first learning how to type, I used an IBM Selectric typewriter where each strike of the finger imprinted a lasting impression on the paper. With that typewriter, I produced many, many papers, documents, and treatises. Most of my teachers in high school and college demanded that each typed page be perfect, which included leaving spacing at the bottom of each page so you could type in the footnotes (yes, footnotes). And, as I moved into professional...
You hold the flashlight
When I was a kid growing up on a farm in Iowa, I always wanted to help my dad fix things. You know, do REALLY important work. After my older brother left for college I’d actually get called into action by my dad to go fix things. He’d invite me along and then say: “You can hold the flashlight.” As he hunkered down in front of the furnace, the car, the tractor, the water pump by the barn, he’d...