Introducing: The Dairy Doodles by the Nevada Dairymen

The Nevada Dairymen are a unique group of farmers who care as much about their cows as they do their family. They’re up early, and they work hard to produce wholesome, nutritious dairy products for the state of Nevada.

But they’re more than hard workers — they are great people who like to keep things playful. Our research concluded that playfulness is one of the best ways to connect with dairy consumers — after more research and many iterations the adorable Dairy Doodle crew was born.

Our purpose is to change the misconceptions on dairy floating around the internet. We did this by promoting healthy eating, a balanced diet and addressing myths head-on through our social channels.

At the beginning of 2018, we started with a following of 0 on the Nevada Dairymen Facebook page — now we’re up over 1,400 friends, all of whom live in geographic areas serviced by the Nevada Dairymen.

To broaden our reach and engagement, we also ran Doodle ads on broadcast, cable, radio, digital advertising, and through event promotion. But that wasn’t enough — we wanted to do something big, exciting, and a little different.

At the I-580/I-80 intersection in Reno, Nevada (or the “Spaghetti Bowl,” as we call it), between June 18 and July 18, 2018, the Nevada Dairymen and KPS3 told a story of true love. Each week, the story progressed — we broke all the rules, and put up NEW art on a billboard each week. Check out how the romance evolved here or on Facebook.

Can’t get enough of the adorable crew? (Neither can we!!)

Meet the whole bunch at NevadaMilk.com/doodles and follow Nevada Dairymen on Facebook by visiting their page at Facebook.com/nevadamilk.

 

Week 1

Meet the Doodles billboard, located on 395 North in Reno, Nevada by the Nevada Dairymen. Installation 1: Meet Phil!

 

Week 2

Meet the Doodles billboard, located on 395 North in Reno, Nevada by the Nevada Dairymen. Installation 2: Phil looks for love!

 

Week 3

Meet the Doodles billboard, located on 395 North in Reno, Nevada by the Nevada Dairymen. Installation 3: Phil meets Cookie

 

Week 4

Week 5

Meet the Doodles billboard installation 1, located on 395 North in Reno, Nevada by the Nevada Dairymen. Installation 5: Phil & Cookie Meet

Week 6 [final slate]

Meet the Doodles billboard installation 1, located on 395 North in Reno, Nevada by the Nevada Dairymen. Installation 6: Phil & Cookie Join the Dairy Doodles

Our Thoughts

Kicking off digital ads for the Reno 1868 FC

As sports season in Reno rolls around again, we’re looking back on an ad campaign we managed for the Reno 1868 FC last year, and preparing to kick off this year’s campaign. The 1868 FC recruited KPS3 to bolster team awareness and boost ticket sales to home games. In March 2018, we developed a digital advertising campaign for the Reno 1868 FC, which would run through the end of the team’s season in October. Managing web ads is nothing new...

Dogs, cats and Google Ad Grants

We’re writing today to brag just a little more about a client that really gets our tails wagging, Maddie’s Fund®, a national family foundation established by Dave and Cheryl Duffield to revolutionize the status and well-being of companion animals. Established as a fulfillment of a promise to an inspirational dog, this organization invests its resources to create a no-kill nation where every dog and cat is guaranteed a healthy home or habitat, #ThanksToMaddie. Now, doesn’t it seem like amazing organizations, like...

The Dreadwake

When you think of World of Warcraft (WoW), you may imagine ransacking dungeons for loot and slaying dragons. At KPS3, we think of those things too, but we also think of how Blizzard Entertainment (aka Blizzard, or affectionately “Blizz”), World of Warcraft’s creators, have maintained a wildly successful subscription-based service for more than 14 years. I am currently subscribed to WoW. I’m not even playing right now, so why, much to my wife’s chagrin, do I still pay that...