Introducing: The Dairy Doodles by the Nevada Dairymen

The Nevada Dairymen are a unique group of farmers who care as much about their cows as they do their family. They’re up early, and they work hard to produce wholesome, nutritious dairy products for the state of Nevada.

But they’re more than hard workers — they are great people who like to keep things playful. Our research concluded that playfulness is one of the best ways to connect with dairy consumers — after more research and many iterations the adorable Dairy Doodle crew was born.

Our purpose is to change the misconceptions on dairy floating around the internet. We did this by promoting healthy eating, a balanced diet and addressing myths head-on through our social channels.

At the beginning of 2018, we started with a following of 0 on the Nevada Dairymen Facebook page — now we’re up over 1200 friends, all of whom live in geographic areas serviced by the Nevada Dairymen.

To broaden our reach and engagement, we also ran Doodle ads on broadcast, cable, radio, digital advertising, and through event promotion. But that wasn’t enough — we wanted to do something big, exciting, and a little different.

At the I-580/I-80 intersection in Reno, Nevada (or the “Spaghetti Bowl,” as we call it), between June 18, 2018 and July 18, 2018, the Nevada Dairymen and KPS3 will be telling a story of true love. Each week, watch as the story progresses — we’re breaking all the rules, and putting up NEW art on a billboard each week. Watch the romance here or on Facebook. Cowabunga!

Can’t get enough of the adorable crew? (Neither can we!!)

Meet the whole bunch at NevadaMilk.com/doodles and follow us on Facebook by visiting our page at Facebook.com/nevadamilk

 

Week 1

Meet the Doodles billboard, located on 395 North in Reno, Nevada by the Nevada Dairymen. Installation 1: Meet Phil!

 

Week 2

Meet the Doodles billboard, located on 395 North in Reno, Nevada by the Nevada Dairymen. Installation 2: Phil looks for love!

 

Week 3

Meet the Doodles billboard, located on 395 North in Reno, Nevada by the Nevada Dairymen. Installation 3: Phil meets Cookie

 

Week 4

Week 5

 

Meet the Doodles billboard installation 1, located on 395 North in Reno, Nevada by the Nevada Dairymen. Installation 5: Phil & Cookie Meet

Our Thoughts

Introducing: The Dairy Doodles by the Nevada Dairymen

The Nevada Dairymen are a unique group of farmers who care as much about their cows as they do their family. They’re up early, and they work hard to produce wholesome, nutritious dairy products for the state of Nevada. But they’re more than hard workers — they are great people who like to keep things playful. Our research concluded that playfulness is one of the best ways to connect with dairy consumers — after more research and many iterations the...

The Graveyard – Episode 2: Maddie’s Pet Project

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Lunch. Ideas. Innovation.

What do you do when you need help with a project? Maybe you need a fresh set of eyes on your client’s campaign? Or ideas for a new brand name? At KPS3, we are lucky to have a team of talented and diverse marketeers on hand and ready to help whenever someone needs a little inspiration. And we know that to fuel that inspiration, nothing is better than a delicious lunch to go with it. At KPS3 we call...