As another year comes to a close at KPS3, we’re looking back on how our agency has aided organizations striving to improve our community. KPS3 is fortunate to have non-profit and need-based clients that serve northern Nevada and beyond, including The Children’s Cabinet and United Way of Northern Nevada and the Sierra. We also work with organizations that further education and culture in our region. KPS3 does pro-bono work for these clients throughout the year to help increase their brand presence and expand their impact.
“KPS3 has always been committed to helping the non-profits and great causes that assist those with the greatest needs in our region,” said KPS3 founder and board chair, Stephanie Kruse. “It’s part of our fabric.”
The Children’s Cabinet is one of KPS3’s pro-bono clients. Since 1985, The Children’s Cabinet has worked in northern Nevada to ensure all children and families have the services and resources necessary to meet developmental, care and educational needs. This year, nearly 1,300 parents received parenting training and more than 300 families received no-cost counseling services. Roughly 16,600 children and youths were helped through school and street outreach and 12,000 families were helped through other various programs.
Our agency has worked with The Children’s Cabinet since 2005 to help develop their brand, messaging, creative and digital presence. We are always happy to lend a public relations hand to further expand their impact and reach more children and families throughout the region.
KPS3 aided United Way of Northern Nevada and the Sierra, a social services organization dedicated to improving quality of life of families through access to food, safety and education. The agency provided creative assets, public relations, and production of TV and radio spots for the Grade Level Reading Coalition. The Reading Coalition promotes attendance in schools and provides access to reading materials to ensure students can read and write proficiently by third grade.
Our agency also assisted in the naming and branding the Domestic Violence Resource Center (formerly the Committee to Aid Abused Women). KPS3 helped the Domestic Violence Resource Center rebrand to reach more survivors and families in need throughout northern Nevada.
KPS3 believes in supporting and furthering education and culture for people of all ages. We worked on behalf of the University of Nevada, Reno School of Medicine to provide a comprehensive brand tool kit to guide creative decision making within the institution. We also partnered with TEDxUniversityofNevada to build an improved website, which streamlines user experience.
This year, the Reno Phil, northern Nevada’s largest performing arts organization, is celebrating its 50-year anniversary. To help kick off their anniversary, KPS3 was a creative, strategic partner and sponsor for their 50th-anniversary gala, The Magic of Music. Creative components included a montage video combined with a live music performance, as well as creative collateral including a save the date, sponsorship flyer, reservation forms, and a formal gala invitation printed in partnership with DynaGraphics.
KPS3 also believes in individual giving. Nearly half of our team members are actively involved in charitable groups. Together, the agency is part of 25 organizations that help improve and give back to our community. Our agency offers paid time off each year specifically so that our team may dedicate time to volunteer with organizations they are passionate about.
“Giving back to the communities where we live and play is a part of our DNA,” said KPS3 CEO, Rob Gaedtke. “We love this area and all who strive to improve it.”
In 2019, KPS3 will continue to support and enhance organizations that dedicate time and resources to those in our community who need them most, as well as organizations that further education and culture in northern Nevada.
Targeting Latinos Beyond Hispanic Heritage Month
Each September, the U.S. celebrates Hispanic Heritage Month by recognizing the contributions of Hispanics and Latinos by honoring the history, culture and influence of past generations. But why only focus your PR and marketing efforts on a community that surpasses 60 million people one month out of the year? Latinos are Not a Niche Market Latinos are the largest ethnic market in the U.S. and they control around $1.5 trillion in spending power. Research revealed that Mexican Americans are...
The meaning behind Wite-Out
When I was first learning how to type, I used an IBM Selectric typewriter where each strike of the finger imprinted a lasting impression on the paper. With that typewriter, I produced many, many papers, documents, and treatises. Most of my teachers in high school and college demanded that each typed page be perfect, which included leaving spacing at the bottom of each page so you could type in the footnotes (yes, footnotes). And, as I moved into professional...
You hold the flashlight
When I was a kid growing up on a farm in Iowa, I always wanted to help my dad fix things. You know, do REALLY important work. After my older brother left for college I’d actually get called into action by my dad to go fix things. He’d invite me along and then say: “You can hold the flashlight.” As he hunkered down in front of the furnace, the car, the tractor, the water pump by the barn, he’d...