An agency dedicated to healthcare
For 22 years, KPS3 has handled difficult healthcare issues for clients across the country. Our team is an experienced, well-researched group of strategic marketing professionals with a strong track record of digital innovation. We have produced positive results for our clients in all of the following areas:
- Marketing and public education for complex and controversial subjects
- Crisis communications support for difficult, brand-challenging topics that involve people’s safety and health
- Launching healthcare brands in highly competitive and cynical environments
- Marketing products to uninsured, underinsured and underserved consumers
- Developing digital products that deliver care and services to consumers and organizations
- Conducting and analyzing healthcare research
- Protecting and defending private emergency medical service (EMS) provider brands against public entities and competition
Our founder, Stephanie Kruse, brings decades of healthcare marketing and communications management experience from many well-respected healthcare organizations. When she founded KPS3 in 1991, she brought with her several healthcare clients, and the roster of customers in this sector continues to grow. She is a retired RN with a journalism degree, plus a master’s degree in marketing and organizational strategy. She leads a team that is uniquely suited for healthcare marketing and communications challenges and opportunities.
There’s No Playbook for Marketing in This Pandemic
Marketing in a pandemic has been challenging for all clients and brands. There’s not a playbook to go by since we’re all navigating this new world together. What we have seen though, is a larger focus on support and corporate responsibility in the past few weeks. As discussions continue to progress on when it will be safe for normal life to pursue, people are consuming content at an all-time high. That being said, the fascination of the COVID-19 news...
How brands (and our clients) are strategically navigating through COVID-19
As COVID-19 continues to spread, millions of people are striving to #StayHome to flatten the curve. Throughout this pandemic, the MarComm world has faced an interesting set of circumstances. Communications pros in particular are hustling to stay on top of evolving guidance from trusted organizations, all while providing clients with recommendations to best serve their businesses, stakeholders, customers and audiences. For some of us, it seems as if we’ve been working from home (WFH) for months on end, but...
From D&D to PPE: 3D Printing Face Masks for Reno Hospitals
From D&D to PPE: 3D Printed Face Masks for Reno Hospitals Andy Muth, a web developer here at KPS3, and his wife, Katie, own and operate GriffonCo, a 3D printing company specializing in tabletop gaming. GriffonCo was created from a love for Dungeons and Dragons, but now Andy and Katie are spreading love to the community by printing face shields for local hospitals to use while treating COVID-19 patients. As the novel coronavirus spreads, hospitals are using more personal...
Supporting Breastfeeding in Nevada – Here, There, Everywhere
We have grown by four feet! This year, we have been lucky enough to welcome two adorable babies to the extended KPS3 family. In January, Alex welcomed a beautiful baby girl named Lihie and in February, Katie welcomed handsome little Wells. From long nights and endless diapers to the first smiles and giggles, there are so many amazing adventures ahead for these two families. And when these new mothers come back to work, we are ready to fully support...
KPS3 Team Takes Home Two AMA ACE Awards
We’re so proud to announce that our team was awarded Best in Web and Digital and Best Integrated Marketing Strategy Awards at the Reno-Tahoe American Marketing Association (AMA) 2015 Ace Awards. Our team received the Best in Web and Digital award for the redesign of kps3.com. In December 2014, we redesigned kps3.com (which you’re looking at right now!) to better showcase our work, case studies and blogs, and to be a helpful resource for prospective clients and future employees. The entire company – from...
8 Tips for Conducting Focus Groups with Patients
For healthcare organizations, there are many reasons to use patient focus groups as a market research tool. Focus groups are a very suitable means of gaining in-depth information about your patients’ experiences and feelings, and they also provide the moderator (and client) an opportunity to observe facial expressions and body language. As with any research tool, there are also downsides to any focus group: they don’t provide quantitative data (which is important for organizations to be aware of in using the results for...