Search & Digital Media Specialist

Reno, NV

KPS3 is looking for another Search & Digital Media Specialist to join the team.

This person will be responsible for managing, executing, and analyzing SEO, SEM, and digital media strategies across a variety of platforms. They’ll work closely with the VP of growth marketing, our search & digital media directors, and the team’s account managers to set and execute the strategy for our clients’ online presence.

Our new team member should be a data nerd and love the pursuit of understanding how people find relevant information across the interwebs.

Responsibilities

  • Create, manage, and optimize ad campaigns on a range of platforms, including Google Ads, StackAdapt, Facebook, Pinterest, and other networks
  • Perform keyword research using multiple tools (SEMrush, Moz, Search Console, etc.) to identify content and intent opportunities in both organic and paid search for our clients
  • Implement on-page optimization changes leveraging the insights gleaned from keyword research, analytics, and Search Console data
  • Auditing websites for technical SEO improvements that can be implemented by our development team and for content opportunities that can be implemented by our PR and Account teams
  • Collaborate with the account team to produce reports with actionable insights for our clients, tailored uniquely to their KPIs
  • Keep up to date with SEO, SEM, and digital media industry trends and developments

Experience

  • Minimum of 2 years working in SEO, SEM, and digital media
  • Experience using tools such as Google Analytics, Google Search Console, and SEMrush
  • Experience in implementing, managing, and optimizing digital media across multiple channels, with a heavy emphasis in Google Ads and Facebook
  • Know how to correctly pronounce GIF

Major Pluses

  • Experience in marketing automation platforms such as Marketo and Pardot
  • Experience in Salesforce — creating reports, dashboards, and synthesizing large amounts of data (we’re not looking for a Salesforce admin)
  • Experience in setting up custom analytics events using Google Tag Manager
  • Experience with A/B testing using tools such as Google Optimize
  • Experience in Facebook Business Manager, LinkedIn ads, Pinterest Ads, and OTT buys

If You’re a Good Fit, You Probably

  • Live in spreadsheets and completely dork out over analytics, pivot tables, and all the magical things we can do with them
  • Thrive in a collaborative, fast-paced team environment
  • Debate over which attribution model makes the most sense for a particular objective
  • Experience silly amounts of joy when you see tangible results from your work

These are the tools of the craft today; however, this person should understand that the space is always changing and that other tools and capabilities will be needed over time. This requires a love of learning, an inclination to collaborate, and the ability to adjust strategies on the fly. If you fit this mold, email our VP of Growth Marketing, Bob Whitefield.

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