An important foundation for big decisions related to an organization’s brand or image is excellent research, and that word makes us smile. We have extensive experience in developing and implementing research needed to create a strong brand strategy. Secondary research can provide excellent information on industry trends and a good basis for a competitive analysis. Mystery shopping and other means can add to a complete competitive matrix. We can develop means of surveying your current customers, other influencers/stakeholders, and prospective customers in order to develop a picture of how your brand is perceived and their attitudes about future “purchases.” Then we summarize all research and provide a springboard for the development of a sound brand strategy.
After brand research is completed or prior research is provided, we continue our development of the very critical brand strategy to help your organization, product or service successfully compete. This includes, at minimum, a brand positioning strategy and statement (to position your brand uniquely against your competition) with sound rationale as to why we are recommending the direction, your brand promise (what your brand delivers uniquely), and brand pillars (which are designed to help drive the brand promise down into the operations of the organization) and a brand implementation plan.
A brand can be conveyed in many ways, from its logo, to color choices, and the actual experience someone encounters when interacting. However, how an organization talks about its brand is critical. At KPS3 we take the brand positioning as our basis, using the research that has been completed about the brand and its competition, and then we carefully craft the messages and the brand story we want to convey. A brand messaging platform provides the content that an organization needs in order develop the written word for all applications, from sales materials to website wording to an internal brand story that all employees can embrace.
Logo & Corporate Identity
The discipline of logo and corporate identity is one of the most significant steps in the branding and positioning process. Both express your entire brand and corporate vision in one paramount design. The ability to create a long-lasting, powerful impression takes skill, rigor and experience. The team here combines creative excellence with strategic thinking into the imagination and creation of logo and corporate identity. We understand what it takes to set you apart and make your visual identity resonate with your target audiences.
Implementing all the elements of a brand strategy is just as important as the strategy itself. A successful execution, rollout or launch is a major step in bringing a brand to life. We have the experience and knowledge in brand implementation for both internal and external audiences. We understand how to deliver the brand promise consistently and effectively through an integrated marketing approach.
Explore our other services
Brands love to be shared, see other ways bring yours to life. Explore more possibilities.