Chrisie Yabu earns Accreditation in Public Relations

Chrisie Yabu, Senior Director of National PR at KPS3 Marketing has successfully completed the Examination for Accreditation in Public Relations. The announcement was made by the Universal Accreditation Board, a consortium of nine professional communication organizations that directs the competency certification program.

The Accreditation program aims to improve the practice of public relations by assessing the competence in 60 areas of knowledge, skills and abilities associated with the profession. The Examination is designed for public relations professionals with at least five to seven years of job experience and/or a bachelor’s degree in a communication field. Candidates who successfully complete the rigorous process, including presenting his/her portfolio to a Panel Presentation of three peers and sitting for a computer-based Examination, are granted the APR.

Yabu has been a PR practitioner for seven years, working at KPS3 since 2014. Yabu graduated magna cum laude from the University of Southern California with a Bachelor of Arts from the Annenberg School for Communication and Journalism and has more than 22 years of experience in marketing and communications. Her career in public relations has spanned travel/hospitality, real estate and nonprofit industries.

“By accomplishing her APR, Chrisie joins an elite group— only 20 percent of PRSA practitioners in the country have achieved this recognition,” said Alison Gaulden, APR, of the Sierra Nevada PRSA chapter board of directors. “Pursuing the APR demonstrates a dedication to personal growth, superb professionalism and addressing the myths in the industry that PR just means press release. The PRSA Sierra Nevada chapter is very proud of Chrisie’s accomplishment.”

The computer-based portion of the Examination is administered throughout the year at more than 300 Prometric Testing Centers. The Panel Presentation is conducted prior to the computer-based portion of the Examination by a panel of three Accredited members of one or more of the nine organizations participating in the UAB. Professionals earning the APR must maintain their credential through continuing professional development, providing leadership to the profession and serving their local communities.

Our Thoughts

Jenna Hubert promoted to creative director

KPS3 is happy to announce that Jenna Hubert has been promoted to creative director. Her role will have a continued, extended focus on creative solutions for one of two KPS3 internal teams. Hubert joined KPS3 in 2011 as a graphic designer and began to hone her design skills as part of the agency’s creative team. In 2017, Hubert was promoted to associate creative director, where she started to enhance her leadership skills. Over the past eight years, Hubert has...

KPS3 hires Andy Walden as VP of client strategy

KPS3 is excited to welcome Andy Walden to our full-service marketing and digital communications firm as vice president of client strategy. Walden joins Ayse Caglar as the second of two vice presidents of client strategy at KPS3. Walden brings more than 12 years of comprehensive communications and marketing experience to the agency. He will collaborate and engage with the agency’s clients to lead client services and strategy for traditional, social, digital and technological solutions. Walden will also work internally...

Get to know Ayse Caglar

Q&A with our vice president of client strategy Ayse Caglar joined KPS3 in September as our new vice president of client strategy. Ayse joins KPS3 from Sierra Nevada Corporation and Renown Health. Ayse works hard for our team and clients, and plays hard for her family and friends. So, let’s get to know our newest team member! How do you pronounce your first name? I get asked this all the time and it’s nothing like how it is spelled...