We like debates, data, human psychology and the unexplored. Read, share and disagree at will.

Being Involved in the Community is About More Than Just Giving

The foundation of KPS3 is built on three simple principles: Be Bold, Be Excellent, and Never Be Finished. As a company, we work to exemplify these values in everything that we do, and as members of the community, we work even harder to ensure we’re giving back boldly, with excellence, and in ways that truly matter. Our work is never finished when it comes to bettering the community around us—it’s what drives us! Committed to Leveling Up Our Community...

Your greatest ally. And worst enemy.

Fear and its omnipresent role during the formation, growth and success of KPS3 cannot be understated. Its fingers touched every higher risk decision, missed opportunity, and created a desire to over-control everything humanly possible. And sometimes inhumanly possible. I have always been in tune with fear. All my life. It’s been a motivator, accelerator, hard driver and protector. I never would have created KPS3 if I hadn’t been afraid of stagnating in the business I had been working (even...

Stop managing. Start leading.

I’ve learned that managing people doesn’t just mean… well, managing people. In fact, the best managers I have seen don’t really “manage” anything. Now, some may argue semantics here, but I think there is a sound argument in ditching the word manage altogether. Guide, support, challenge, lead… all of these words hold more relevance in a modern workplace than manage does. You’re in control of somebody’s future, their salary, their growth. That can’t be managed, that can only be...

Episode #2: Business Lessons from a Relic, a Straw, and a Stain

When you’re first starting out in the PR and advertising business, two things seem to happen. The first thing is that you feel a little desperate when evaluating prospective clients and sometimes have to consider some who aren’t really going to EVER be ideal clients for you (or anyone, for that matter). The second thing is that you get some really crazy prospects who seem to seek you out because you are fresh meat. All of these happened while...

Everything you need to know about social media in 2022: Part Two

Here at KPS3, we try not to take life too seriously. Sure –our clients, the work we produce for them, the joy we feel when we help a client realize one of their biggest goals — that’s serious business. But in life? We like to keep it honest. We actually have a Slack channel called “show and tell” where team members have the opportunity to have a little moment, highlighting wins, losses, learnings and whatever else we think can...

Everything you need to know about social media in 2022: Part One

Instagram and TikTok The world of social media tends to ebb and flow— similarly to Reno’s weather—with blistering heat in December and flurries in July. It’s almost impossible to keep up with the constant software updates, algorithm changes, and trends; however, it’s a crucial part of staying relevant as a business.   If you haven’t already adopted social media into your business marketing plan there are a plethora of reasons why you should definitely be considering it. Businesses lean on...

Episode #1: Starting an agency with a student ID and $1500

Sitting alone in a one-room office at 275 Hill Street in Reno, I’d wondered if I had done the right thing. It was June 1991 and I had just left my job as director of marketing at Saint Mary’s Health System to start Stephanie Kruse and Associates (SKA). I had also just (finally) gotten my MBA from the University of Nevada, and in fact had been able to use my student ID to get a discount on my company’s...

Grateful for 30. Grateful for You.

30 years in business. Three wonderful decades. And with the season of gratitude right in front of us, we want to celebrate, share stories, and give thanks. We appreciate you, our partnership, and our friendship. So, join us as we take a moment to reflect on the amazing co-workers, the wonderful clients, the smiles, and all the moments that make us who we are. Cheers to 30!

The Boilerplates Take On Vegas – 5 Takeaways From a Public Relations Conference

In late September, two members of KPS3’s public relations team, also known to us as The Boilerplates, attended the PRSA Western District Conference in Las Vegas intended for communications professionals on the Best Coast. The three-day event featured guest speakers, a dine around, and most important, in-person networking – something that was emphasized as a thing of nostalgia several times throughout the event. Suffice to say, we’re here to say that not everything that happens in Vegas, stays in...

The Wonderful, Wonderful Contradiction of Employee Retention

There is real beauty in contradiction… being radically responsible or pleasantly candid or quietly confident. Contradiction is a way of breaking the rules, and I love that. It keeps life spicy. It ensures we’re not just going through the motions without looking up every now and then to say, Hey, is the rulebook we’ve been taught to play by actually working? And when it comes to employee retention, we happen to think the rulebook is a joke. Over my...