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The Boilerplates Take On Vegas – 5 Takeaways From a Public Relations Conference

In late September, two members of KPS3’s public relations team, also known to us as The Boilerplates, attended the PRSA Western District Conference in Las Vegas intended for communications professionals on the Best Coast. The three-day event featured guest speakers, a dine around, and most important, in-person networking – something that was emphasized as a thing of nostalgia several times throughout the event. Suffice to say, we’re here to say that not everything that happens in Vegas, stays in...

The Wonderful, Wonderful Contradiction of Employee Retention

There is real beauty in contradiction… being radically responsible or pleasantly candid or quietly confident. Contradiction is a way of breaking the rules, and I love that. It keeps life spicy. It ensures we’re not just going through the motions without looking up every now and then to say, Hey, is the rulebook we’ve been taught to play by actually working? And when it comes to employee retention, we happen to think the rulebook is a joke. Over my...

Twitter As A Modern-Day Newsroom

Despite contrary belief, noteworthy accounts recently being banned and competitor social media platforms rising to the top to cure pandemic boredom, Twitter is very, very much alive. In fact, with over 330 million users already, it is projected to grow by 2.4% this year. In terms of audience, 63% of users are between the ages of 35 and 65 with two-thirds of that being male. While opinions may vary, when it comes to using Twitter for a brand strategy,...

Tools to Strategize Website UX for SaaS Marketing

You have been given the helm on your SaaS company’s marketing website project. Ready. Set…Go!  Right off the bat, the task may feel overwhelming. This is the main hub of lead/sales generation, so there will be a lot of important decisions to make as you move ahead… There are thousands of assets (e.i. images, videos, copy, animations) that need to be organized and collected from dozens of sources, and each asset needs to have a designated space based on...

How to Host a Virtual Happy Hour

The New Way to Network  What’s in front of us is simple: we miss our friends, we miss our family, and oddly enough, we miss our coworkers. We all sort of share this special bond right now, but we can all agree, we’ve all sort of ALWAYS shared a pretty close bond with our coworkers, too—they just, well, they get it. They get the daily grind because they’re right there with you experiencing it themselves. They’ve been there through...

PR Goes Way Beyond the Press Release

It’s rare that I have an opportunity to write my own thought leadership piece. I spend a lot of time ghostwriting for CEOs and subject matter experts. So this is my Carrie Bradshaw moment where I get to create my own column about relationships. Or perhaps I’m more nouveau riche than that. I’m Emily in Paris writing about how one tweet can put an entity on the world’s stage. Nevertheless, I’m here to talk public relations. What is PR...

Targeting Latinos Beyond Hispanic Heritage Month

Each September, the U.S. celebrates Hispanic Heritage Month by recognizing the contributions of Hispanics and Latinos by honoring the history, culture and influence of past generations. But why only focus your PR and marketing efforts on a community that surpasses 60 million people one month out of the year? Latinos are Not a Niche Market     Latinos are the largest ethnic market in the U.S. and they control around $1.5 trillion in spending power. Research revealed that Mexican Americans are...

So, what does an “account person” really do?

If you, yourself, are an “account person” at an advertising/marketing agency, I would think (hope!) you already know what an account coordinator/executive/manager/director does in that role. However, it might look slightly different from what your counterpart does at another agency – it might actually differ quite a bit. It’s not a cut-and-dry definition for us agency folk, let alone someone on the outside of our world. Usually, when people ask me what I do, I give them a very...

The meaning behind Wite-Out

When I was first learning how to type, I used an IBM Selectric typewriter where each strike of the finger imprinted a lasting impression on the paper. With that typewriter, I produced many, many papers, documents, and treatises. Most of my teachers in high school and college demanded that each typed page be perfect, which included leaving spacing at the bottom of each page so you could type in the footnotes (yes, footnotes). And, as I moved into professional...

You hold the flashlight

When I was a kid growing up on a farm in Iowa, I always wanted to help my dad fix things. You know, do REALLY important work. After my older brother left for college I’d actually get called into action by my dad to go fix things. He’d invite me along and then say: “You can hold the flashlight.” As he hunkered down in front of the furnace, the car, the tractor, the water pump by the barn, he’d...