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PRSA Celebrates the Champions of Public Relations

In May, the Sierra Nevada Chapter of the Public Relations Society of America (PRSA) recognized public relations, communications and marketing work and professionals from across the region at their annual Silver Spike Awards. The theme of the event was “Champions,” acknowledging that PR practitioners have been among the unsung heroes of the COVID-19 pandemic as they remained committed to success and survival – for themselves, for their community and for their clients. We sent our personal salute to our...

Santa Maria Valley Paid People to Visit. And It Worked.

The Visit Santa Maria Valley team, like every other destination marketing organization, was feeling the adverse effects on travel due to COVID-19. Santa Barbara County was still in the “purple tier.” This tier indicated a widespread status, meaning many non-essential indoor business operations still remained closed, and high daily averages of COVID-19 cases (per 100K) as well as a high positivity rate of COVID-19, were still in effect. In December 2020, the pandemic showed no signs of slowing. In...

Brittany Silva Promoted to VP, Client Strategy

KPS3, a full-service marketing and digital communications firm, has elevated Brittany Silva to vice president of client strategy, leading marketing efforts for KPS3’s growing team and its expansion of clients regionally and nationally. Silva has more than a decade of successful marketing experience. She will collaborate and engage with clients across a multitude of industries and support the growth and success of their marketing communication efforts. In addition, she will work with the firm’s current client strategy team to...

KPS3 Adds Bob Whitefield as Partner

KPS3, a full-service marketing and digital communications firm, announced the addition of Bob Whitefield as partner. As VP of growth marketing, Whitefield will have a continued focus on performance marketing, search and analytics for KPS3’s local, regional and national clients. “KPS3 has always been strategy first,” said Stephanie Kruse, founder and board chair. “Bob is innately strategic, and that permeates every initiative and every campaign he creates and executes flawlessly for our clients.” Upon acquisition of The Whitefield Group...

KPS3 hires Michael Leonardini as creative director

KPS3 is excited to announce it has hired Michael Leonardini as creative director. Leonardini will lead one of the firm’s two digital and creative teams, providing innovative design solutions for a wide range of products and projects. He will direct creative strategy and help bring client creative insights to life. Michael will also lead the charge for KPS3’s creative content creation service line. “Michael’s creative talent and matching drive is a rare combination,” said Kevin Jones, COO of KPS3....

KPS3 hires Sarah Polito as VP of client strategy

KPS3 is thrilled to announce it has added Sarah Polito to its growing and talented team, as vice president of client strategy. Polito brings more than a decade of successful and diverse integrated marketing experience to KPS3. She will collaborate and engage with KPS3’s clients across a variety of industries to lead marketing communications strategy. Sarah joins KPS3 from Cisco Systems, where she developed and executed marketing and communications plans to acquire and inform more 28,000 attendees for its...

KPS3 hires Tim Bain as search and digital media specialist

KPS3 is excited to announce it has hired Tim Bain as a search and digital media specialist. His responsibilities include managing, executing and analyzing SEO, SEM and digital media strategies for digital clients across a variety of industries. “Tim’s business-oriented mindset, extensive knowledge of web analytics and his SEO skills make him an asset to KPS3’s search and digital media team,” said Bob Whitefield, KPS3 VP of growth marketing. “Tim has invaluable experience managing his own company’s SEO—he excels...

KPS3 hires Brandon Barringer as designer and web developer

KPS3, is proud to announce it has hired Brandon Barringer as a designer and web developer. His responsibilities include creating and executing a variety of projects with the design team, including custom websites, ads, collateral, digital and email campaigns. “Brandon has a reputation for translating a clients’ vision into a reality,” said Kevin Jones, COO of KPS3. “His knowledge in both design and web development is an asset to our agency. We’re thrilled to have him aboard.” Barringer brings...

KPS3 hires Brittany Silva as account director

KPS3 is excited to announce it has hired Brittany Silva as account director. Silva’s responsibilities include providing strategic marketing direction to support the growth and success of her clients, day-to-day project management, and ensuring KPS3 deliverables meet the highest quality standards. “We’re thrilled to welcome Brittany to our team. Her experience with strategically guiding both digital and traditional marketing projects makes her a valuable addition,” said Mike McDowell, VP of Client Strategy for KPS3. “I’m confident that she’ll help...

Lizbeth Alvarez earns Certificate in Principles of Public Relations

Lizbeth Alvarez, public relations coordinator at KPS3, has successfully completed the Examination for the Certificate in Principles of Public Relations (CPPR). Alvarez is the seventh student from the University of Nevada, Reno to earn the CPPR.   The CPPR is administered by the Universal Accreditation Board (UAB), which also administers the Examination for Accreditation in Public Relations (APR). According to the Public Relations Society of America (PRSA), the CPPR is an entry-level certificate designed to demonstrate a fundamental level...