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Tools to Strategize Website UX for SaaS Marketing

You have been given the helm on your SaaS company’s marketing website project. Ready. Set…Go!  Right off the bat, the task may feel overwhelming. This is the main hub of lead/sales generation, so there will be a lot of important decisions to make as you move ahead… There are thousands of assets (e.i. images, videos, copy, animations) that need to be organized and collected from dozens of sources, and each asset needs to have a designated space based on...

How to Host a Virtual Happy Hour

The New Way to Network  What’s in front of us is simple: we miss our friends, we miss our family, and oddly enough, we miss our coworkers. We all sort of share this special bond right now, but we can all agree, we’ve all sort of ALWAYS shared a pretty close bond with our coworkers, too—they just, well, they get it. They get the daily grind because they’re right there with you experiencing it themselves. They’ve been there through...

PR Goes Way Beyond the Press Release

It’s rare that I have an opportunity to write my own thought leadership piece. I spend a lot of time ghostwriting for CEOs and subject matter experts. So this is my Carrie Bradshaw moment where I get to create my own column about relationships. Or perhaps I’m more nouveau riche than that. I’m Emily in Paris writing about how one tweet can put an entity on the world’s stage. Nevertheless, I’m here to talk public relations. What is PR...

Targeting Latinos Beyond Hispanic Heritage Month

Each September, the U.S. celebrates Hispanic Heritage Month by recognizing the contributions of Hispanics and Latinos by honoring the history, culture and influence of past generations. But why only focus your PR and marketing efforts on a community that surpasses 60 million people one month out of the year? Latinos are Not a Niche Market     Latinos are the largest ethnic market in the U.S. and they control around $1.5 trillion in spending power. Research revealed that Mexican Americans are...

So, what does an “account person” really do?

If you, yourself, are an “account person” at an advertising/marketing agency, I would think (hope!) you already know what an account coordinator/executive/manager/director does in that role. However, it might look slightly different from what your counterpart does at another agency – it might actually differ quite a bit. It’s not a cut-and-dry definition for us agency folk, let alone someone on the outside of our world. Usually, when people ask me what I do, I give them a very...

The meaning behind Wite-Out

When I was first learning how to type, I used an IBM Selectric typewriter where each strike of the finger imprinted a lasting impression on the paper. With that typewriter, I produced many, many papers, documents, and treatises. Most of my teachers in high school and college demanded that each typed page be perfect, which included leaving spacing at the bottom of each page so you could type in the footnotes (yes, footnotes). And, as I moved into professional...

You hold the flashlight

When I was a kid growing up on a farm in Iowa, I always wanted to help my dad fix things. You know, do REALLY important work. After my older brother left for college I’d actually get called into action by my dad to go fix things. He’d invite me along and then say: “You can hold the flashlight.” As he hunkered down in front of the furnace, the car, the tractor, the water pump by the barn, he’d...

There’s No Playbook for Marketing in This Pandemic

Marketing in a pandemic has been challenging for all clients and brands. There’s not a playbook to go by since we’re all navigating this new world together. What we have seen though, is a larger focus on support and corporate responsibility in the past few weeks. As discussions continue to progress on when it will be safe for normal life to pursue, people are consuming content at an all-time high. That being said, the fascination of the COVID-19 news...

The “What Now” Phase

It’s been an interesting ride the last few weeks, yes? KPS3 has been honored to have worked side-by-side with many wonderful clients through these times, advising and helping inform decision-making on crisis communications and often, marketing strategy adaptations as well. It’s looked like this graph. First of all, there comes the immediate spike in efforts on what, how and when to communicate what your organization is doing about the COVID-19 pandemic, reassure them, and shortly after, what it is...

How brands (and our clients) are strategically navigating through COVID-19

As COVID-19 continues to spread, millions of people are striving to #StayHome to flatten the curve. Throughout this pandemic, the MarComm world has faced an interesting set of circumstances. Communications pros in particular are hustling to stay on top of evolving guidance from trusted organizations, all while providing clients with recommendations to best serve their businesses, stakeholders, customers and audiences. For some of us, it seems as if we’ve been working from home (WFH) for months on end, but...