We like debates, data, human psychology and the unexplored. Read, share and disagree at will.

The Dreadwake

When you think of World of Warcraft (WoW), you may imagine ransacking dungeons for loot and slaying dragons. At KPS3, we think of those things too, but we also think of how Blizzard Entertainment (aka Blizzard, or affectionately “Blizz”), World of Warcraft’s creators, have maintained a wildly successful subscription-based service for more than 14 years. I am currently subscribed to WoW. I’m not even playing right now, so why, much to my wife’s chagrin, do I still pay that...

Hey Janet, what does an AE do?

I’ve been asked, what is it that we do exactly as account executives at KPS3? In short, we make all of our clients dreams a reality. If this gif doesn’t look familiar to you, you probably haven’t yet seen the hit show on NBC, The Good Place. Meet the woman in purple, Janet. She has all of the answers and makes the impossible possible. That’s mostly because Janet isn’t human. She’s a robot. If there is a fictional character that...

Why do we love pets on the internet?

If you’re a chronic internet scroller like me, odds are you see videos or photos of pets each day. Pets are all over the internet, many even have their own social networking accounts and have successfully achieved celebrity status. The internet’s most famous dog, Boo, has met celebs like Seth Rogan and Anderson Cooper and has a whopping 16M likes on Facebook. Grumpy Cat, the internet’s most famous feline, starred in her own movie. In 2017, BarkBox conducted a...

Getting my APR raised my B-A-R

It goes without saying that I get bored easily. I’m a “whirling dervish” if you will. My schedule is always packed with a jammed calendar of client meetings, media activities, a million assignments and social events, and most have told me that they cannot keep up with me. Yet, I was at a point in my career where I wanted another challenge. Getting an MBA was not in my future – it’s just something I felt wasn’t in my...

The Building Blocks of a High-Performing and Sustainable Culture

Establishing a “not-afraid-to-fail” organizational culture seems trendy within the start-up community, but does it apply to an established business? And if it does, what are the components that encourage people to feel like they can take a chance? My first job, at the age of 12, was a local paper route which I operated for two years. I learned the virtue of tenacity — you’d be surprised at how many people tried to avoid paying their $10 per month...

Lunch. Ideas. Innovation.

What do you do when you need help with a project? Maybe you need a fresh set of eyes on your client’s campaign? Or ideas for a new brand name? At KPS3, we are lucky to have a team of talented and diverse marketeers on hand and ready to help whenever someone needs a little inspiration. And we know that to fuel that inspiration, nothing is better than a delicious lunch to go with it. At KPS3 we call...

Team Collaboration with Dice, Dragons and Dungeons

Every office has its own peculiar quirks. It might be an activity like four o’clock Friday drinks, after work rock climbing, yoga sessions in the bullpen, a yearly backpacking trip, or a crock pot cooking competition. As you may have guessed, KPS3 has a bunch of these idiosyncratic activities. And, ultimately they are great for helping our team bond. Most evidence and research confirms that having a team with a sense of cohesion and open communication is a good...

From Entrepreneur to Agency

I was an entrepreneur for five years, successfully building up a business I thought was going to be the career I held for the rest of my life. Now, I happily work in an agency — but why? Entrepreneurship was my first real job and I never really worked in “Corporate America” before starting my own business, but my fellow entrepreneurs assured me I was not missing out on much. From the sound of it, working for someone else...

Let’s Talk About Sex

Now that I got your attention, it’s time to turn to a very serious subject. Sex trafficking. As I blog about this important and timely topic, I do think it makes for a very interesting case study on the how one organization, whom you may not assume, leveraged the power of PR and social impact at the national level. Let’s talk about the National Council of Juvenile and Family Court Judges (NCJFCJ). On the outside, it’s the oldest and...

Ingredients for Success

A publicist’s guide to rep’ing a chef. Ever since the rise of the celebrity chef, there has been an essential need for a public relations professional to manage the press, keep expectations at bay and in general, develop and maintain an image. It seems like there has been an increased appetite (pun intended) for chefs-as-personalities, whether it be in a restaurant, on a star-studded food show or published in a book or magazine. A good publicist has become as...