We like debates, data, human psychology and the unexplored. Read, share and disagree at will.

You hold the flashlight

When I was a kid growing up on a farm in Iowa, I always wanted to help my dad fix things. You know, do REALLY important work. After my older brother left for college I’d actually get called into action by my dad to go fix things. He’d invite me along and then say: “You can hold the flashlight.” As he hunkered down in front of the furnace, the car, the tractor, the water pump by the barn, he’d...

There’s No Playbook for Marketing in This Pandemic

Marketing in a pandemic has been challenging for all clients and brands. There’s not a playbook to go by since we’re all navigating this new world together. What we have seen though, is a larger focus on support and corporate responsibility in the past few weeks. As discussions continue to progress on when it will be safe for normal life to pursue, people are consuming content at an all-time high. That being said, the fascination of the COVID-19 news...

The “What Now” Phase

It’s been an interesting ride the last few weeks, yes? KPS3 has been honored to have worked side-by-side with many wonderful clients through these times, advising and helping inform decision-making on crisis communications and often, marketing strategy adaptations as well. It’s looked like this graph. First of all, there comes the immediate spike in efforts on what, how and when to communicate what your organization is doing about the COVID-19 pandemic, reassure them, and shortly after, what it is...

How brands (and our clients) are strategically navigating through COVID-19

As COVID-19 continues to spread, millions of people are striving to #StayHome to flatten the curve. Throughout this pandemic, the MarComm world has faced an interesting set of circumstances. Communications pros in particular are hustling to stay on top of evolving guidance from trusted organizations, all while providing clients with recommendations to best serve their businesses, stakeholders, customers and audiences. For some of us, it seems as if we’ve been working from home (WFH) for months on end, but...

From D&D to PPE: 3D Printing Face Masks for Reno Hospitals

From D&D to PPE: 3D Printed Face Masks for Reno Hospitals Andy Muth, a web developer here at KPS3, and his wife, Katie, own and operate GriffonCo, a 3D printing company specializing in tabletop gaming. GriffonCo was created from a love for Dungeons and Dragons, but now Andy and Katie are spreading love to the community by printing face shields for local hospitals to use while treating COVID-19 patients. As the novel coronavirus spreads, hospitals are using more personal...

Communications in the time of COVID-19

It seemed far away at first, but the novel coronavirus is now sweeping through the U.S. and the rest of the world, bringing with it sprawling change. Recent news has been dominated by COVID-19, the disease caused by the novel coronavirus. Prevalence of the virus proliferated through Asia and Europe, with scientists struggling to stay ahead of its incubation period, virality and devastating symptoms. Eventually, coronavirus made its way to the States. Its arrival and rapid spread heightened focus...

The 2010s: The decade of social media

Reflecting on 10 years of social media. In 2010, Tik Tok by Ke$ha spent nine weeks at the top of the Billboard Hot 100. Angry Birds was among the most downloaded apps of the year, and “double rainbow” took the internet by storm. Apple released the iPhone 4, but Siri had not yet been created. Nearly a decade later, Old Town Road by Lil Nas X and Billy Ray Cyrus dominated the Billboard chart for 19 weeks, breaking records....

How to take advantage of Google Ad Grants as a small nonprofit

Let’s talk about something nonprofits know very well: Grants! More specifically, let’s talk about something a lot of nonprofits don’t know about, or maybe don’t know how to manage: Google Ad Grants.  Google Ad Grants are a grant offered by Google through their Google for Nonprofits program (If you’re not already familiar, get familiar here) which gives $10,000 real, actual dollars to nonprofits in Google Ads spend. It may sound too good to be true but I assure you,...

The KPS3 K-9 Crew — The Good, The Cute and The Wacky

Scroll through our social feeds and browse through our website, and you’ll find all sorts of interesting nuggets about the dynamic group of people who work here, the awesome things we create, our exceptional list of clients, and even highlights from an intense ping-pong tournament here and there. But, I’m actually here to tell you about a few key members of this team you may not see quite as often… Hint: They’re always upbeat, extremely loyal, take frequent naps,...

The Dreadwake

When you think of World of Warcraft (WoW), you may imagine ransacking dungeons for loot and slaying dragons. At KPS3, we think of those things too, but we also think of how Blizzard Entertainment (aka Blizzard, or affectionately “Blizz”), World of Warcraft’s creators, have maintained a wildly successful subscription-based service for more than 14 years. I am currently subscribed to WoW. I’m not even playing right now, so why, much to my wife’s chagrin, do I still pay that...