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2020 Reno ADDY Awards

The AAF Reno ADDY Awards is an annual advertising event highlighting outstanding work done in Northern Nevada by local agencies, businesses, and organizations. The event is the biggest fundraiser for the AAF Foundation, which has funded over $300,000 in scholarships for students in northern Nevada.  This year KPS3 developed the creative campaign to help promote the 2020 ADDY Awards, which was a series of videos highlighting some of the great local agency minds in a Bob Ross format.  Unfortunately,...

Dispelling Udder Nonsense with the Nevada Dairymen

In October, the Public Relations Society of America (PRSA) Sierra Nevada Chapter honored us at the annual 2019 Silver Spikes award ceremony for our work with various clients. You can read more about our Silver Spikes haul here, but today we’re mooooving other awards off the shelf to talk about one client in particular: The Nevada Dairymen. Our “Udder Nonsense” campaign, which ran throughout June in honor of National Dairy Month, took home a Silver Spike in the category...

Kicking off digital ads for the Reno 1868 FC

As sports season in Reno rolls around again, we’re looking back on an ad campaign we managed for the Reno 1868 FC last year, and preparing to kick off this year’s campaign. The 1868 FC recruited KPS3 to bolster team awareness and boost ticket sales to home games. In March 2018, we developed a digital advertising campaign for the Reno 1868 FC, which would run through the end of the team’s season in October. Managing web ads is nothing new...

Dogs, cats and Google Ad Grants

We’re writing today to brag just a little more about a client that really gets our tails wagging, Maddie’s Fund®, a national family foundation established by Dave and Cheryl Duffield to revolutionize the status and well-being of companion animals. Established as a fulfillment of a promise to an inspirational dog, this organization invests its resources to create a no-kill nation where every dog and cat is guaranteed a healthy home or habitat, #ThanksToMaddie. Now, doesn’t it seem like amazing organizations, like...

Contributing to our community

As another year comes to a close at KPS3, we’re looking back on how our agency has aided organizations striving to improve our community. KPS3 is fortunate to have non-profit and need-based clients that serve northern Nevada and beyond, including The Children’s Cabinet and United Way of Northern Nevada and the Sierra. We also work with organizations that further education and culture in our region. KPS3 does pro-bono work for these clients throughout the year to help increase their...

Redesigning the University of Montevallo

For those who seek personalized, hands-on education but crave the excitement of a large university experience — meet Montevallo, where you’ll never get lost in the shuffle. How do you take a public liberal arts college (which is an amazing thing, btw) in the middle of Alabama, and make it stand out? How can you convey that this small, niché school is a great choice for you, even if you don’t fit into the “granola” crowd? That was our...

Introducing: The Dairy Doodles by the Nevada Dairymen

The Nevada Dairymen are a unique group of farmers who care as much about their cows as they do their family. They’re up early, and they work hard to produce wholesome, nutritious dairy products for the state of Nevada. But they’re more than hard workers — they are great people who like to keep things playful. Our research concluded that playfulness is one of the best ways to connect with dairy consumers — after more research and many iterations the...

The Graveyard – Episode 2: Maddie’s Pet Project

Before beginning this latest installment of Creative Graveyard, where we resurrect and reminisce about past work, I must first call attention to a wonderful nonprofit whose work spans across our great state: Maddie’s Pet Project. They just started a new three-year campaign to revolutionize the status and well-being of dogs and cats across Nevada by supporting animal shelters, engaging and empowering animal lovers, and expanding access to veterinary care, especially in rural areas. They recently held a massive, statewide...

The Graveyard

In any creative industry there are a lot of bodies. Real bodies? Maybe. But today we’re here to talk about the metaphorical bodies. Our entire industry is predicated on coming up with new ideas — ideas that haven’t been done before, ideas that accomplish a specific goal, and ideas that are unique and drive action. We’re constantly iterating and refining, trying new methods to get someone’s attention. What does that mean? It means that there are a lot of...

Ingredients for Success

A publicist’s guide to rep’ing a chef. Ever since the rise of the celebrity chef, there has been an essential need for a public relations professional to manage the press, keep expectations at bay and in general, develop and maintain an image. It seems like there has been an increased appetite (pun intended) for chefs-as-personalities, whether it be in a restaurant, on a star-studded food show or published in a book or magazine. A good publicist has become as...