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Dogs, Cats and Google Ad Grants

We’re writing today to brag just a little more about a client that really gets our tails wagging, Maddie’s Fund®, a national family foundation established by Dave and Cheryl Duffield to revolutionize the status and well-being of companion animals. Established as a fulfillment of a promise to an inspirational dog, this organization invests its resources to create a no-kill nation where every dog and cat is guaranteed a healthy home or habitat, #ThanksToMaddie. Now, doesn’t it seem like amazing organizations, like...

Contributing to our community

As another year comes to a close at KPS3, we’re looking back on how our agency has aided organizations striving to improve our community. KPS3 is fortunate to have non-profit and need-based clients that serve northern Nevada and beyond, including The Children’s Cabinet and United Way of Northern Nevada and the Sierra. We also work with organizations that further education and culture in our region. KPS3 does pro-bono work for these clients throughout the year to help increase their...

Redesigning the University of Montevallo

For those who seek personalized, hands-on education but crave the excitement of a large university experience — meet Montevallo, where you’ll never get lost in the shuffle. How do you take a public liberal arts college (which is an amazing thing, btw) in the middle of Alabama, and make it stand out? How can you convey that this small, niché school is a great choice for you, even if you don’t fit into the “granola” crowd? That was our...

Introducing: The Dairy Doodles by the Nevada Dairymen

The Nevada Dairymen are a unique group of farmers who care as much about their cows as they do their family. They’re up early, and they work hard to produce wholesome, nutritious dairy products for the state of Nevada. But they’re more than hard workers — they are great people who like to keep things playful. Our research concluded that playfulness is one of the best ways to connect with dairy consumers — after more research and many iterations the...

The Graveyard – Episode 2: Maddie’s Pet Project

Before beginning this latest installment of Creative Graveyard, where we resurrect and reminisce about past work, I must first call attention to a wonderful nonprofit whose work spans across our great state: Maddie’s Pet Project. They just started a new three-year campaign to revolutionize the status and well-being of dogs and cats across Nevada by supporting animal shelters, engaging and empowering animal lovers, and expanding access to veterinary care, especially in rural areas. They recently held a massive, statewide...

The Graveyard

In any creative industry there are a lot of bodies. Real bodies? Maybe. But today we’re here to talk about the metaphorical bodies. Our entire industry is predicated on coming up with new ideas — ideas that haven’t been done before, ideas that accomplish a specific goal, and ideas that are unique and drive action. We’re constantly iterating and refining, trying new methods to get someone’s attention. What does that mean? It means that there are a lot of...

Ingredients for Success

A publicist’s guide to rep’ing a chef. Ever since the rise of the celebrity chef, there has been an essential need for a public relations professional to manage the press, keep expectations at bay and in general, develop and maintain an image. It seems like there has been an increased appetite (pun intended) for chefs-as-personalities, whether it be in a restaurant, on a star-studded food show or published in a book or magazine. A good publicist has become as...

Brands are more than the sum of their parts. So why not build them that way?

Creating a brand from the ground up is a daunting task, so people often want to break it up into smaller design tasks; logo creation, color selection, voice and tone, and brand design “look and feel.” But breaking down a new brand that way can be short-sighted. When you craft a brand with individual bits you are making a scary assumption that they will all fit together nicely in the end. This denies clients – and the entire agency team...

Supercharging Your Conference with Digital Media

Not too long ago, our client, The National Council of Juvenile and Family Court Judges (NCJFCJ) hosted an exciting annual conference, Rethink, Reimagine and Redefine Justice for Children and Families. It had all the ingredients for success – held in the great city of Austin, Texas, had a list of dynamic keynote speakers, showcased the inauguration of a beloved judge as board president, featured a new celebration gala with innovative award recipients and even had a live auction and...

New e-Commerce Website: Water Specific

Our team loves helping bring digital solutions to a new business ready to make a splash in the market. Water Specific came to KPS3 to design and build an e-commerce website that would allow customers to find and purchase products for a wide variety of needs – from pools to spas, ponds to irrigation. With variations for most products, the site boasts nearly 10,000 products to choose from. The platform makes it easy for Water Specific to manage products, add new...