VP of Public Relations, Chrisie Yabu, penned an article in the Reno Gazette Journal for NCET’s Biz Tips.
When COVID-19 hit, we all had to re-think things through the lens of the pandemic and how it was affecting each audience. The pace at which we adapt and adjust our strategies are even more critical given the speed and vast reach of social media. As we look to marcom in an ever-changing world, keep these strategies in mind.
1. Maintain your marketing presence and get the word out.
2. Iterate and optimize.
3. Continue to use multi-channel marketing.
Learn more about Chrisie’s perspective on the ever-changing landscape, even in a post-COVID environment.
Year 30 – A Recap of The Past Twelve Months
Pausing to Smile Over the last twelve months, we’ve passed quite a few milestones as a company. First, we celebrated thirty years of being in business last June. Three decades of growth. 30 years of adapting. It’s been an incredible journey. This year we also hired our 50th employee making us an official mid-sized business. That was only a few months ago, and we’re already close to reaching 60 people. It’s exciting to see the ongoing growth, as well...
Everything you need to know about social media in 2022: Part One
Instagram and TikTok The world of social media tends to ebb and flow— similarly to Reno’s weather—with blistering heat in December and flurries in July. It’s almost impossible to keep up with the constant software updates, algorithm changes, and trends; however, it’s a crucial part of staying relevant as a business. If you haven’t already adopted social media into your business marketing plan there are a plethora of reasons why you should definitely be considering it. Businesses lean on...
The Boilerplates Take On Vegas – 5 Takeaways From a Public Relations Conference
In late September, two members of KPS3’s public relations team, also known to us as The Boilerplates, attended the PRSA Western District Conference in Las Vegas intended for communications professionals on the Best Coast. The three-day event featured guest speakers, a dine around, and most important, in-person networking – something that was emphasized as a thing of nostalgia several times throughout the event. Suffice to say, we’re here to say that not everything that happens in Vegas, stays in...