Catholic Charities of Northern Nevada Brand

We were commissioned by Catholic Charities of Northern Nevada to establish a brand for their two divisions: Catholic Charities and St. Vincent's. Using strong photography and large type, we created a brand that would evoke emotion and display how CCSN is helping the region combat its poverty problem.  Because St. Vincent's is also apart of CCSN, we kept the branding feel the same with majority color changes across all pieces, making all work they do as an organization branded but still independent at a quick glance. We also developed an extensive brand guideline based off their current logo to ensure proper and clear usage across all media.