It's About Jobs
The Situation:
Simply, ItsAboutJobs.com needed to increase traffic to the site.
The Approach:
KPS3 developed a campaign that included television, radio, print, digital display and out-of-home advertising. We developed a three-week campaign that would break through the clutter by being slightly provocative, while providing a clear call to action.
The Results:
Traffic to ItsAboutJobs.com increased by 129%. In fact, the increase in traffic to ItsAboutJobs.com spilled over to its sister sites, NevadaEmployerHelp.com (96% increase during the campaign) and NevadaWorks.com (88% increase during the campaign). The analytics data was clear - the referral traffic from ItsAboutJobs.com to these sites was up by 140%.
