Integration of website and digital media services to our overall marketing and communication strategy is customary at KPS3. We explore the value of web and digital on its own merits and its ability to achieve our clients' goals, and never just to do it because it's trendy. The experienced thinkers at KPS3 apply the tried-and-true strategic approach to our website and digital media services, resulting in outstanding websites, skilled coding and functionality, beautifully creative products, stirring content and goal-driven solutions.
Discovery is a critical phase in any digital effort from developing a website to developing a social media campaign. We spend the time to have a strong understanding of the business goals and objectives, and an understanding of the most appropriate target audiences, in order to ensure everything we do is strategic. Many members of the KPS3 team are involved in digital work, from planners to designers to copywriters - so developing a sound strategy helps prepare us to develop products that affect the identified goals. Developing the map is one of the most important steps in website and digital media projects.
This phase can include many types of actions within a digital project. Action may include design, copywriting, front-end and back-end coding, implementing the final product and quality testing. Digital media work demands a lot of logic, but successful digital media work also requires a lot of creativity. Not just creativity in the form of design or messaging, but creativity in approach, in user experience, in architecture and in how we target the people we want to reach.
Digital media often allows us incredible insights in the form of analytics. Our experience in evaluating this data allows us to have insights into behavior and determine what is and isn't working. We can run "experiments" by developing permutations of an ad or website page or copy to see which audiences are responding to which elements. We take those insights and optimize the project/campaign to get even better results. We have immediate access to results and can eliminate the things that are ineffective and bolster the things that are the most effective.
Our website & digital media services
- Website design and development (from A to Z)
- Mobile website design and development
- Search engine optimization (SEO)
- Email marketing
- Widget development
- Application development
- User interface / user experience strategy and design
- Content creation and planning
- Paid digital advertising (search, display, pay-per-click, interactive, out-of-home)
- Digital media planning, buying and management
- Social media/brand monitoring and management