One of the most challenging questions for a client in advertising and marketing is “where should I spend resources to best get my message out?” Advising clients on which channels to use is one of KPS3’s strengths. We refer to this as “channel planning,” and it takes strategic skills, experience, expertise, and knowledge of the different ways in which to get a brand’s message out to the right markets in a way that gets noticed. Not every marketing firm or ad agency knows how to do this well. At KPS3, we’re experts.
Research indicates that at least three different channels should be used to reach the target audience; that they will absorb it better if more than one channel is used. But how do we accomplish that, especially when marketing budgets are modest? Our knowledge of all channels is key: sales, sales promotions, public relations, strategic events, direct marketing, email, social media, paid advertising (mass media, search engines, online, etc.), digital media and web-based communications… all of these (and more) are in our toolbox. And they’re all sharpened and ready to use.
We are strategic, yet creative, in how we work with media to develop options for our clients’ media and message channel plans, whether it’s wrapping a San Diego ferry boat, using large format building drapes, plotting where to place digital mobile outdoor billboards, creating a break-through magazine wrap, developing book-end TV ads to better dominate, or crafting Google adwords and Facebook ad programs.
Because we consider ourselves more of a marketing advisor than a traditional ad agency, we do not add mark-up to the costs of media. We don't feel that there should be any perceived or actual incentive for us to buy or recommend any particular media other than those that will be the most effective in accomplishing the stated goals. We advise our clients as to what we feel are the most beneficial channels; we don’t benefit from mark-ups on any media.
KPS3's media and channel planning services
- Target audience research
- Channel plan development
- Paid media negotiation and buying
- Media management
- Campaign monitoring and optimization
- Post-campaign reporting
