Creative to drive action. That is what our team of designers, writers and directors strive to produce for all of our clients. We are well versed in both art and human interaction. Our designers understand user interfaces, our writers appreciate the nuances of language and our production artists know which colors spark the desired reaction.
Think
Sound creative begins with sound strategy. Every project that runs through the creative team begins first with the account team developing a strategic brief filled with background information, target audiences, motivations and inhibitors as well as specific goals and objectives of the piece. This document is then discussed with the creative team and ideas begin to fill our sketch pads and office windows. The two teams work together, bounce ideas off one another and feed off each others' thoughts.
Act
Once ideas have been vetted and direction decided on, we move to our desks and start creating. Many things are considered, such as, "What colors fit the feel of the brand?" or "What headlines will connect with the target audience?" We debate and create, polish and refine. Once complete, concepts are shared with the account team for further feedback and to share with the client. Once approved, we finalize the artwork.
Evolve
Our work is never finished. Even after a product is released, we test and ensure that what was produced is accomplishing the goals set forth in the Think stage. Can the banner ad be optimized? Did the publication's printing process correctly reproduce the product? Did environmental changes occur? These are questions that lead to further refinement and optimization.
Our creative services include
- Identity development
- Collateral
- Television and Long format video
- Radio
- Outdoor
- Display advertising
- Website and user interface design
- Print campaigns
- Annual reports
- Specialty items
