We have long been breaking out of the traditional pack of advertising and PR agencies by creating a substantial footprint in the digital and web marketing arena… and we are about to make that footprint even larger.
We are excited to announce that we have acquired Fuze LLC, a national digital marketing firm based in northern Nevada, including: its proprietary content management system (CMS); MessageCenter, its enterprise class e-mail marketing system; its website hosting services; and Fuze’s website development team. The acquisition will allow KPS3 to offer even more digital services to our existing and future clients. KPS3 will also bring additional marketing services to existing Fuze clients, including: expanded creative, content development, public relations and strategic brand development.
More about what we acquired:
- The content management system was designed from the ground up as a tool for businesses to easily manage their website and online promotions and is a robust toolkit that offers KPS3 clients yet another option when developing websites and landing pages. On the larger scale, the CMS also works seamlessly with high volume and e-commerce websites. It is currently being utilized by some of the highest-volume e-commerce websites listed on the Internet Retailer Top500. The CMS is a lightweight, fast, and secure alternative to open-source solutions.
- MessageCenter is an e-mail marketing system that allows clients to easily create and distribute e-mail communications to various audiences in a segmentable, trackable manner. MessageCenter has built-in tools for creating intelligent e-mail campaigns that use behavior analysis to dynamically tailor messages to specific user interactions, non-actions, purchase patterns, etc. MessageCenter is not your typical batch-and-blast e-mail tool. It is designed for customers who are looking to create more sophisticated campaigns and develop lasting relationships with their subscribers.
- The newly acquired hosting operations are capable of hosting any size website regardless of operating systems, bandwidth or storage requirements. Its sophisticated infrastructure is a mix of both high security, high volume server solutions and flexible cloud-based platforms that scale automatically to handle huge traffic swings without downtime. These platforms will give KPS3 a comprehensive set of hosting options for both agency clients and independent companies in the community and beyond. This hosting environment gives KPS3 infinite control of website performance and complete accountability of clients’ website uptime.
Bryan Landaburu, former owner and president of Fuze, has decided to pursue other professional interests outside of the marketing agency world. However, he will provide strategic digital consultation to KPS3 during the transition. Fuze was founded by Landaburu in 2003 and has a national client base that includes several Fortune 100 businesses.
We are very excited about this acquisition, which will give us the ability to better serve our current and future clients. We will continue to offer the same exceptional services for which we are known, but we now have an expanded tool-set and additional resources to accomplish marketing goals for our clients. We are looking forward to 2012 being a year of evolution and excitement.
Ingredients for Success
A publicist’s guide to rep’ing a chef. Ever since the rise of the celebrity chef, there has been an essential need for a public relations professional to manage the press, keep expectations at bay and in general, develop and maintain an image. It seems like there has been an increased appetite (pun intended) for chefs-as-personalities, whether it be in a restaurant, on a star-studded food show or published in a book or magazine. A good publicist has become as...
Brand and Marketing Research: Getting Started
I am a firm believer in research first for almost everything in life — from planning a trip to starting a home project. Of course, nowhere is this more true than in my professional life. At KPS3 we start every project with some type of research. Research is especially important before undertaking a large marketing project, such as a rebrand, advertising campaign, or a new website. Clients often come to us knowing they should do some research but are...
New e-Commerce Website: Water Specific
Our team loves helping bring digital solutions to a new business ready to make a splash in the market. Water Specific came to KPS3 to design and build an e-commerce website that would allow customers to find and purchase products for a wide variety of needs – from pools to spas, ponds to irrigation. With variations for most products, the site boasts nearly 10,000 products to choose from. The platform makes it easy for Water Specific to manage products, add new...