We have acquired an interactive agency

We have long been breaking out of the traditional pack of advertising and PR agencies by creating a substantial footprint in the digital and web marketing arena… and we are about to make that footprint even larger.

We are excited to announce that we have acquired Fuze LLC, a national digital marketing firm based in northern Nevada, including: its proprietary content management system (CMS); MessageCenter, its enterprise class e-mail marketing system; its website hosting services; and Fuze’s website development team. The acquisition will allow KPS3 to offer even more digital services to our existing and future clients. KPS3 will also bring additional marketing services to existing Fuze clients, including: expanded creative, content development, public relations and strategic brand development.

More about what we acquired:

  • The content management system was designed from the ground up as a tool for businesses to easily manage their website and online promotions and is a robust toolkit that offers KPS3 clients yet another option when developing websites and landing pages. On the larger scale, the CMS also works seamlessly with high volume and e-commerce websites. It is currently being utilized by some of the highest-volume e-commerce websites listed on the Internet Retailer Top500. The CMS is a lightweight, fast, and secure alternative to open-source solutions.
  • MessageCenter is an e-mail marketing system that allows clients to easily create and distribute e-mail communications to various audiences in a segmentable, trackable manner. MessageCenter has built-in tools for creating intelligent e-mail campaigns that use behavior analysis to dynamically tailor messages to specific user interactions, non-actions, purchase patterns, etc. MessageCenter is not your typical batch-and-blast e-mail tool. It is designed for customers who are looking to create more sophisticated campaigns and develop lasting relationships with their subscribers.
  • The newly acquired hosting operations are capable of hosting any size website regardless of operating systems, bandwidth or storage requirements. Its sophisticated infrastructure is a mix of both high security, high volume server solutions and flexible cloud-based platforms that scale automatically to handle huge traffic swings without downtime. These platforms will give KPS3 a comprehensive set of hosting options for both agency clients and independent companies in the community and beyond. This hosting environment gives KPS3 infinite control of website performance and complete accountability of clients’ website uptime.

Bryan Landaburu, former owner and president of Fuze, has decided to pursue other professional interests outside of the marketing agency world. However, he will provide strategic digital consultation to KPS3 during the transition. Fuze was founded by Landaburu in 2003 and has a national client base that includes several Fortune 100 businesses.

We are very excited about this acquisition, which will give us the ability to better serve our current and future clients. We will continue to offer the same exceptional services for which we are known, but we now have an expanded tool-set and additional resources to accomplish marketing goals for our clients. We are looking forward to 2012 being a year of evolution and excitement.

Our Thoughts

New Website: Pets of the Homeless

If you know the KPS3 team well, you know that we have a soft spot in our heart for both pets and charitable organizations. As such, the opportunity to design and develop a new website for Pets of the Homeless was one that really made us wag our tails. Not only did our designers love looking through photos of adorable dogs and cats, but the entire team jumped at the opportunity to build tools that would help people care...

Stephanie Kruse Inducted into Business Leaders Hall of Fame

We are proud to announce that Stephanie Kruse has been selected as one of this year’s Junior Achievement of Northern Nevada laureates and will be honored during the organization’s 30th Annual Business Leaders Hall of Fame Gala. The event honors individuals who demonstrate leadership and serve as an example to young people in our community. Paul Perkins, founder of Perkins Company, will also be honored as a laureate during the evening’s ceremony. KPS3 congratulates Stephanie and Paul — their leadership and dedication continues to inspire...

Where to Start with SEO

A common question we receive from clients with businesses from various sizes and industries is how their business can land on the first page of Google. And as always, we recommend starting any venture into search engine optimization (SEO) with local SEO. Local SEO is the process of optimizing your website to help search engines find your business online and ultimately help your website work its way up the search engine results pages (SERPs). Local SEO lets Google, and...