We have acquired an interactive agency

We have long been breaking out of the traditional pack of advertising and PR agencies by creating a substantial footprint in the digital and web marketing arena… and we are about to make that footprint even larger.

We are excited to announce that we have acquired Fuze LLC, a national digital marketing firm based in northern Nevada, including: its proprietary content management system (CMS); MessageCenter, its enterprise class e-mail marketing system; its website hosting services; and Fuze’s website development team. The acquisition will allow KPS3 to offer even more digital services to our existing and future clients. KPS3 will also bring additional marketing services to existing Fuze clients, including: expanded creative, content development, public relations and strategic brand development.

More about what we acquired:

  • The content management system was designed from the ground up as a tool for businesses to easily manage their website and online promotions and is a robust toolkit that offers KPS3 clients yet another option when developing websites and landing pages. On the larger scale, the CMS also works seamlessly with high volume and e-commerce websites. It is currently being utilized by some of the highest-volume e-commerce websites listed on the Internet Retailer Top500. The CMS is a lightweight, fast, and secure alternative to open-source solutions.
  • MessageCenter is an e-mail marketing system that allows clients to easily create and distribute e-mail communications to various audiences in a segmentable, trackable manner. MessageCenter has built-in tools for creating intelligent e-mail campaigns that use behavior analysis to dynamically tailor messages to specific user interactions, non-actions, purchase patterns, etc. MessageCenter is not your typical batch-and-blast e-mail tool. It is designed for customers who are looking to create more sophisticated campaigns and develop lasting relationships with their subscribers.
  • The newly acquired hosting operations are capable of hosting any size website regardless of operating systems, bandwidth or storage requirements. Its sophisticated infrastructure is a mix of both high security, high volume server solutions and flexible cloud-based platforms that scale automatically to handle huge traffic swings without downtime. These platforms will give KPS3 a comprehensive set of hosting options for both agency clients and independent companies in the community and beyond. This hosting environment gives KPS3 infinite control of website performance and complete accountability of clients’ website uptime.

Bryan Landaburu, former owner and president of Fuze, has decided to pursue other professional interests outside of the marketing agency world. However, he will provide strategic digital consultation to KPS3 during the transition. Fuze was founded by Landaburu in 2003 and has a national client base that includes several Fortune 100 businesses.

We are very excited about this acquisition, which will give us the ability to better serve our current and future clients. We will continue to offer the same exceptional services for which we are known, but we now have an expanded tool-set and additional resources to accomplish marketing goals for our clients. We are looking forward to 2012 being a year of evolution and excitement.

Our Thoughts

Let’s Get Personal (Through Empathetic Marketing)

When I first started my marketing career in the early ‘90s, account planning by and large consisted of studying primary and secondary research in order to arrive at a solid strategy. Fast forward to today. In working with so many different, sophisticated clients and having been through the sea change of tech, the “discovery” phase is now comprised of so much more than studying traditional market research. It seems that my empathetic nature has helped immensely in developing solid...

KPS3 Las Vegas is Officially Open!

We are excited to officially announce the opening of KPS3 Las Vegas. We opened an office in Las Vegas to better serve our southern Nevada and statewide clients and to offer Las Vegas area businesses a mix of services not typically seen in traditional advertising or PR agencies. In addition to traditional marketing services, we have a web and digital team capable of producing enterprise class web application and automation software, and we’re excited to bring these services to...

KPS3 Hires Jess Johnson as Production Manager

We are happy to announce that KPS3 has hired Jess Johnson as our production manager. Jess will be responsible for day-to-day resource allocation and management within the agency ensuring deadlines and budgets are met, as well as vendor management. Jess brings more than 10 years of project management to KPS3. She began her professional career in Sacramento, Calif. where she worked as a project manager for RagingWire, a company that designs, builds and operates mission-critical data centers. She also...