Our Thots
At KPS3 when we begin a new project, we want our project managers and clients to point... literally. We want to decide, together, where on this continuum, our marketing communications tools will be pointed. Aimed. With purpose.
KPS3 Marketing Communications Impact Continuum
Some of the greatest successes are when agency and client agree upon where a campaign should try to impact the targets desired. It drives what we say, how we...
Yesterday, the friends and family of missing Utah woman, Susan Powell, decided to make a 72-hour push on social media to help locate Susan. She's been missing since December 7 and the family fears that soon her story will fall out of the headlines, replaced by other news. The group of supporters are using Facebook, Twitter and YouTube to hopefully spread Susan's information and photo to people who may not have ever heard of her case or seen...
Interesting article from CNN.com today - Share credit card bills online, by Pete Cashmore. A new service - Blippy - sells itself as a fun and easy way to see and...
2009 has been an interesting year. Well, THAT'S an understatement for certain. This time of year, it's common for people to reflect upon the past year (yowser), and look forward to another year with planning, resolve and good intentions in their hearts. And a hopeful twinkle in their eyes.
At KPS3, when we undertake planning - for ourselves or our clients - we try to summarize the focus of planning into three - maybe four tops -...
As public relations professionals working in an age of social media and online message boards, it is imperative to know how, when and if to engage individuals in a discussion regarding your company. For example, many of us read the Reno Gazette-Journal’s online stories to monitor (as well for entertainment value) readers’ comments below each story to ensure our company or client’s are not being discussed negatively or inaccurately. The same...
Not too long ago, Noupe, an online blog for web designer and developers, released a comprehensive list of official country government websites, and touched briefly on each one identifying major problems with both the design and code of the...
Everyone is budget conscious. These days especially. So when we at KPS3 get the question "Why shouldn't I have my kid's friend design my website for... (usually something like $3.29)" as marketers we need to answer with solid information. I'm not going to belabor the fact that a firm with solid e-marketing skills and experience really can more strategically, intelligently and creatively design a website than your kid's buddy. But I do want to...
You'll realize what awesome wordplay that title is after you watch this video. A group from Germany discovered a way to tie a small piece of paper to a fly. The paper is light enough that the fly can carry the advertisement around. As you'll see in the video, it is certainly difficult to ignore. And you thought you hated flies before. What if it's a fly and an advertisement? So, what do you think? Has this gone too far, or is this a...
What can a stroll down website memory lane show us about the evolution of web design, usability and content? A lot. Here are three good examples.
A quick review of Amazon.com:
There was a logo change, obvious navigation changes allowing for fly-out menus and is only on the left, care and time has gone into the type treatment, the new site has much stronger grid, more images, featured items area, more usable search...
