web and digital media
As the year winds to an end, I thought I'd share with you the top 10 KPS3 articles in 2012 (sorted by views). When you reach the end of this countdown, feel free to pop some champagne and kiss the person nearest to you (maybe clear that with HR first).
10....
Let's get rid of email blasts (or e-blasts). That's right - I said it. No more email blasts. But it's not the practice of sending email marketing that I'm opposed to, it's the concept of an email blast. You see, "email blast" alludes to a completely untargeted email that gets "blasted" out to everybody who is unfortunate enough to find themselves on a massive, spammy list. It's shotgun style, for sure. This practice is killing what can be a...
There’s a new Sheriff's website in town… and we created it! The Washoe County Sheriff’s Office has launched their newly designed and enhanced website. The website, which was restructured and redesigned by KPS3 Marketing, will allow Washoe County residents to be just a click away from important, accurate and timely public safety information.
In addition to the new design, the new...
We've proudly launched another website - this time for Ramp Power, Corp. Ram Power is an international renewable energy company focused on "acquiring, exploring, developing and operating geothermal power projects to address the growing demand for green energy in the United States and around the world." They're a great company and deserved an excellent website to help communicate with...
In the days since we announced our acquisition of Fuze, a national digital marketing firm, a lot of people have asked me “Why did you do that?” and “What does this mean for KPS3?”
This move was part of KPS3’s strategic vision to continue to bring a truly integrated marketing agency option to our region. ...
If you haven't noticed by now, we’ve overhauled our entire website. 2011 was a great year for us at KPS3 and what better way to end it than with a project to showcase all we accomplished during the year? We were also very excited to start 2012 fresh and clean. We wanted to take the process we use with clients on a...
We have been deep in the heart of a website redesign with Bryan Landaburu and a real estate client. As the information architecture, wireframes and build out of the user interface progress, we are finding ourselves using eCommerce websites for best practices and inspiration. Though totally separate animals, when you think about it from an online perspective, the core factors that go into an eCom site are very similar to the real estate world...
As another year comes to a close, we are starting to see “lists” published pertaining to the year that was and the year ahead. “This is true in the marketing industry with things such as “Top 10 Life Changing Social Media Moments of the Year,” “2012 Marketing: 5 Trends to Follow” and the famous “Top 12 for 2012.” Whether these lists are applicable to your business or appeal to your personal life, the array of lists symbolize that it’s time to...
Over the past month, I took on my first formal teaching gig. I was recruited to teach Inbound Marketing Principles and Practices for the University of Nevada, Reno Extended Studies program. My course was a part of the curriculum for the...
Mobile design is fun. It's this unique blend of digital, touch and interaction all wrapped into a small device that fits into the palm of your hand. And, let's face it, it's still a new, rapidly growing technology. New stuff is always fun.
Now, if you're like me, you've probably read about 100 ways to resize your images on mobile. With the rise in popularity of media queries, people are resizing images based off certain screen widths...
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