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For the past few weeks, I have been meeting with various staff from the City of Reno to discuss social media. Each group is different, with a wide spectrum of exposure to social media and how to use it. These discussions and trainings were not only for the benefit of individual use of social media communication, but also to better understand how their respective departments may use social media to achieve communication goals and to better...
As I write this I am sitting and looking at about 15 envelopes and their guts scattered around my desk, all addressed to my 87 year old step mother. These direct mail pieces promise delivery of sweepstakes awards, award payments from subscriptions, awards from fulfillment centers, sweepstakes prize data reports... well, you get the gist....
As part of the Reno Aces “Christmas in July” game on Sunday, July 12, barrels from St. Vincent’s Food Pantry and St. Vincent’s Dining Room will be placed at each entrance for you to make a non-perishable food donation. For each food item donated, you will receive raffle tickets for Reno Aces...
Yesterday I was making a deposit for my Homeowners' Association (in a weak moment I said yes to being treasurer - well, several weak moments, several years in a row) at a Wells Fargo Bank ATM. It was one of my regular stops, on the way to KPS3 from my house. I stood in front of it and looked.. and thought, DANG... these guys are out of envelopes again (a pet...
There is a ton of writing, speaking and expounding (online and off) done these days on marketing in a recession (yes, highly appropriate topic, I'll give you that). We hear about data that shows how companies who do not decrease their marketing spend recover faster. In fact companies that increase their spend recover three TIMES faster when times return to "normal."
Today, I'll be speaking at the "how to" session of the...
