strategy
I spend 70 to 80 percent of my day staring at glowing rectangles. And that’s probably an underestimate. So when I was told I shouldn’t take any of my city slicker devices to Design Ranch, a conference in Hunt, Texas, I raised an eyebrow. Leave my computer behind? No internet? Was this going to...
This past Friday (and part of the day Saturday) several members of KPS3 participated in Reno Wired. If you don't know already, Reno Wired is a 24-hour, nonprofit brandathon. If that doesn't really make sense either, it's really just a group of people working for 24 hours straight to redesign all of a nonprofit's print pieces and website. And it was amazing.
For this years event, Reno Wired chose...
It might be a bit ironic for the CEO of an ad/PR/digital marketing agency to write a piece on "when it's time to switch agencies." For those of you who can get past your immediate skepticism about the proverbial “fox in the henhouse”… read on.
In defense of my authorship, I feel more justified in being able to write this particular column in that I’m...
When I was asked to do executive communications (during my tenure at my previous employer), I truthfully didn’t know what the job entailed. Influenced by too many shows about young, fabulous women in highfalutin marketing jobs, I envisioned myself on a jet with the CEO, prepping her for an interview in New York. In my dream, I also had on a pink and black Chanel skirt suit and with an Anna Wintour-esque bob to match.
No vision of...
KPS3’s banana-loving web and digital media expert Mike McDowell spoke at the last Western Industrial Nevada (WIN) power breakfast and shared his insights about the lessons bananas have to teach us in the world of marketing. He also shared some fun facts about bananas - did you know they are actually classified as a berry!? As I get to know this business more and more, the truth of this metaphor couldn’t be more real. When we peel back the...
Let's get rid of email blasts (or e-blasts). That's right - I said it. No more email blasts. But it's not the practice of sending email marketing that I'm opposed to, it's the concept of an email blast. You see, "email blast" alludes to a completely untargeted email that gets "blasted" out to everybody who is unfortunate enough to find themselves on a massive, spammy list. It's shotgun style, for sure. This practice is killing what can be a...
My dad was uber pragmatic. Even his hobbies that seemed to pursue beauty (antique crystal collecting, rare coin collecting) had a practical, investment-oriented element to them.
My mother was also practical, but definitely had an eye and a longing for fashion, even as an Iowa 'farm wife.'
She and I would head to a big nearby town for some shopping (yes, there WERE places to shop in Iowa), and often come home with a few shopping...
Radical new concepts or simply a mixture of old ideas? Can a simple argument or an incorrect answer spark more ideas then the fluffy, everyone contributes brainstorm session? Are people who travel inherently more creative? These are the types of situations that Jonah Lehrer examines in his latest book Imagine. A book that...
The title of this blog post is a question that could have people asking if it is an oxymoron, or wondering if there is such a thing. Can someone influence their industry, community, coworkers, etc., by being "quiet?" I would argue, no.
I am not saying that an individual needs to be outgoing and social in order to be a influencer. I am saying that in order for someone to become influential, they need to communicate and communicate well...
If you haven't noticed by now, we’ve overhauled our entire website. 2011 was a great year for us at KPS3 and what better way to end it than with a project to showcase all we accomplished during the year? We were also very excited to start 2012 fresh and clean. We wanted to take the process we use with clients on a...
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