strategic communications
The title of this blog post is a question that could have people asking if it is an oxymoron, or wondering if there is such a thing. Can someone influence their industry, community, coworkers, etc., by being "quiet?" I would argue, no.
I am not saying that an individual needs to be outgoing and social in order to be a influencer. I am saying that in order for someone to become influential, they need to communicate and communicate well...
We all understand the temptation to buy a list. It’s quick, it’s easy, and if you believe the sellers it’s the perfect way to reach tens of thousands, maybe even millions of new people in your target market. Of course whether or not you can actually reach people with a purchased list is debatable. After all, are you really reaching someone if they never open your message? These are people who have never heard of you and are probably wondering...
For so long, organizations have leaned on a single person to be their spokesperson when the media calls or at speaking engagements. This may be a public relations professional or even the CEO of the organization. These people go through rigorous trainings and exercises in order to tactfully speak to the media, government officials, the public and other audiences. However, the days of a single spokesperson are long gone. Whether organizations...
There is a line. A thin gray line. That people follow when they get into a decision making process. It starts at "hey, I'm fine... no decision to make, not gonna do anything" and moves to "YESSSSS... I'm here, I'm making this decision NOW."
I call it "the continuum" and it moves from no action or interest, to the "yes." Along the way are the milestones I call the "maybe steps." Sometimes progress along the continuum moves faster,...
