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written by Austin Wallis on Dec, 11 2012

KPS3’s banana-loving web and digital media expert Mike McDowell spoke at the last Western Industrial Nevada (WIN) power breakfast and shared his insights about the lessons bananas have to teach us in the world of marketing. He also shared some fun facts about bananas - did you know they are actually classified as a berry!? As I get to know this business more and more, the truth of this metaphor couldn’t be more real. When we peel back the...

written by Mike McDowell on Feb, 02 2012

Social media tools like Facebook and Twitter are revolutionizing the way that many individuals and brands communicate. But, it's also changing the landscape of college athlete recruiting. 

As Jack Trotter notes in his ESPN article, talents scouts/recruiters are turning to social media to recruit high school athletes. You...

written by Mike McDowell on Feb, 24 2010

I'll be presenting again at this year's Nevada Interactive Media Summit. The event will be Saturday, March 6, 2010 at the University of Nevada. Registration for the all-day event is only $25 and will be well worth it. Make sure you check out the lineup of presentations,...

written by Mike McDowell on Jun, 09 2009

 By now, many of you have heard about this magical, buzzworthy thing called Social Media. Heck, you've probably even heard me expound about it, personally. However, it's really easy to get caught up in the mystique and the attraction of social media without fully understanding what you're...

written by Casey Stratchan on Apr, 29 2009

If you're on Twitter, by now you've heard of many instances where high-profile individuals have had their Tweets tampered with on the ever-expanding social network. Celebs such as Shaquille O'Neal, Bill O'Reilly and...

written by Stephanie Kruse on Apr, 25 2009

A new Forrester report shows that 53% of companies surveyed plan to increase their focus on the use of social media marketing in 2009.  Why?  1) it’s incredibly affordable and 2) it allows you to boost your word-of-mouth marketing effots to new levels.

However, at KPS3 we are quick to point out to our clients...

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