school of thots
Over the past month, I took on my first formal teaching gig. I was recruited to teach Inbound Marketing Principles and Practices for the University of Nevada, Reno Extended Studies program. My course was a part of the curriculum for the...
I recently spoke at the SMG travel and technology conference on the travel buying process and how businesses can map media and technology to that process. The concept is pretty straight forward, we all all humans and we purchase travel in a similar manor. By understanding that process you can then develop media plans, messaging and technology to create a process that is natural and relevent to the end user (person). Below is the deck that was...
Yesterday and today I had the pleasure of representing KPS3 as I presented to the Sales Congresses of the NAIFA (National Association of Insurance and Financial Advisors) in southern Nevada and northern Nevada. This is profession where it is critical to position oneself as a trusted advisor, an expert... to...
Earlier this week, I made a presentation to ProNet Reno, a non-profit group that prepares unemployed individuals to re-enter the job force. With unemployment rates in our area as high as they are, re-entering the job force can be a challenge. Many of the members of ProNet Reno are long-time professionals (with the average age being approximately 55 years old).
My challenge to the...
This past week, KPS3 presented the second of five sessions on Online Marketing (we've called the program Online Boot Camp) with the Reno-Gazette Journal and the Reno-Sparks Chamber of Commerce. This second session was an introduction to using social networking. There was a question that came up during the Q&A session that didn't...
As I posted previously, I had the honor of presenting at the annual Nevada Interactive Media Summit again this year. The Nevada Interactive Media Summit seeks to "bring together business owners, non-profit advocates, publishers, newsmakers, bloggers, podcasters, filmmakers, media, PR and...
