public relations
When I was asked to do executive communications (during my tenure at my previous employer), I truthfully didn’t know what the job entailed. Influenced by too many shows about young, fabulous women in highfalutin marketing jobs, I envisioned myself on a jet with the CEO, prepping her for an interview in New York. In my dream, I also had on a pink and black Chanel skirt suit and with an Anna Wintour-esque bob to match.
No vision of...
As the year winds to an end, I thought I'd share with you the top 10 KPS3 articles in 2012 (sorted by views). When you reach the end of this countdown, feel free to pop some champagne and kiss the person nearest to you (maybe clear that with HR first).
10....
Dignity and grace — two words no one can use to describe CBS’s reaction to ABC’s decision to air a new show, “Glass House,” which CBS claims is a “Big Brother” rip-off. ABC was given the go-ahead to air the show after a judge dismissed CBS’ lawsuit to stop the show from airing.
“Glass House” premiered on Monday night to low Nielsen...
The title of this blog post is a question that could have people asking if it is an oxymoron, or wondering if there is such a thing. Can someone influence their industry, community, coworkers, etc., by being "quiet?" I would argue, no.
I am not saying that an individual needs to be outgoing and social in order to be a influencer. I am saying that in order for someone to become influential, they need to communicate and communicate well...
We all understand the temptation to buy a list. It’s quick, it’s easy, and if you believe the sellers it’s the perfect way to reach tens of thousands, maybe even millions of new people in your target market. Of course whether or not you can actually reach people with a purchased list is debatable. After all, are you really reaching someone if they never open your message? These are people who have never heard of you and are probably wondering...
As another year comes to a close, we are starting to see “lists” published pertaining to the year that was and the year ahead. “This is true in the marketing industry with things such as “Top 10 Life Changing Social Media Moments of the Year,” “2012 Marketing: 5 Trends to Follow” and the famous “Top 12 for 2012.” Whether these lists are applicable to your business or appeal to your personal life, the array of lists symbolize that it’s time to...
Last week Hamburg’s already culturally rich community became even more so with an artistic “thank you” from Soap & Glory, a British beauty company that had expanded into the German market.
The article that found on CNN.com caught my eye because of the photo — a larger-than-life woman who appears to be bathing in Inner Aster Lake as a...
Last week Hamburg’s already culturally rich community became even more so with an artistic “thank you” from Soap & Glory, a British beauty company that had expanded into the German market.
The article that found on CNN.com caught my eye because of the photo — a larger-than-life woman who appears to be bathing in Inner Aster Lake as a...
I have been struck lately by a small increase in hiring of positions in our industry - communications, public relations, special events, marketing, social media content specialists... and have been heartened! KPS3 just hired two new persons... we welcome Cortney Webb as a junior account manager, and Jenna Hubert as junior designer/web developer.
Right now...
Earlier this week, I made a presentation to ProNet Reno, a non-profit group that prepares unemployed individuals to re-enter the job force. With unemployment rates in our area as high as they are, re-entering the job force can be a challenge. Many of the members of ProNet Reno are long-time professionals (with the average age being approximately 55 years old).
My challenge to the...
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