public relations
The title of this blog post is a question that could have people asking if it is an oxymoron, or wondering if there is such a thing. Can someone influence their industry, community, coworkers, etc., by being "quiet?" I would argue, no.
I am not saying that an individual needs to be outgoing and social in order to be a influencer. I am saying that in order for someone to become influential, they need to communicate and communicate well...
We all understand the temptation to buy a list. It’s quick, it’s easy, and if you believe the sellers it’s the perfect way to reach tens of thousands, maybe even millions of new people in your target market. Of course whether or not you can actually reach people with a purchased list is debatable. After all, are you really reaching someone if they never open your message? These are people who have never heard of you and are probably wondering...
As another year comes to a close, we are starting to see “lists” published pertaining to the year that was and the year ahead. “This is true in the marketing industry with things such as “Top 10 Life Changing Social Media Moments of the Year,” “2012 Marketing: 5 Trends to Follow” and the famous “Top 12 for 2012.” Whether these lists are applicable to your business or appeal to your personal life, the array of lists symbolize that it’s time to...
Last week Hamburg’s already culturally rich community became even more so with an artistic “thank you” from Soap & Glory, a British beauty company that had expanded into the German market.
The article that found on CNN.com caught my eye because of the photo — a larger-than-life woman who appears to be bathing in Inner Aster Lake as a...
I have been struck lately by a small increase in hiring of positions in our industry - communications, public relations, special events, marketing, social media content specialists... and have been heartened! KPS3 just hired two new persons... we welcome Cortney Webb as a junior account manager, and Jenna Hubert as junior designer/web developer.
Right now...
Earlier this week, I made a presentation to ProNet Reno, a non-profit group that prepares unemployed individuals to re-enter the job force. With unemployment rates in our area as high as they are, re-entering the job force can be a challenge. Many of the members of ProNet Reno are long-time professionals (with the average age being approximately 55 years old).
My challenge to the...
The Social Media Guru. The Social Media Wizard. The Social Media Expert.
Despite some of the absurd naming, these positions are in demand among the most successful companies. According to a study by Social Media Influence, 59 of the top Fortune 100 companies have at least one employee dedicated to social media...
A few weeks ago I posted an entry about ReputationDefender, and got a good debate going about the ethics, pros & cons, etc. of having some company help scrape your online presence clean of material, data and comments that you feel are derogatory. KPS3 provides reputation management services and advisement as part of our ...
I was listening to NPR and heard an intriguing sponsorship announcement for ReputationDefender.com, a company that purports to monitor and manage the content that could appear about you online, and remove data from sites that you don't wish to have out there.
Since we at KPS3 use public relations and brand interaction management programming to...
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