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public communications

written by Scott Walquist on Apr, 13 2012

The title of this blog post is a question that could have people asking if it is an oxymoron, or wondering if there is such a thing. Can someone influence their industry, community, coworkers, etc., by being "quiet?" I would argue, no.

I am not saying that an individual needs to be outgoing and social in order to be a influencer. I am saying that in order for someone to become influential, they need to communicate and communicate well...

written by Julia Kruper on Jan, 10 2012

We all understand the temptation to buy a list. It’s quick, it’s easy, and if you believe the sellers it’s the perfect way to reach tens of thousands, maybe even millions of new people in your target market. Of course whether or not you can actually reach people with a purchased list is debatable. After all, are you really reaching someone if they never open your message? These are people who have never heard of you and are probably wondering...

written by Scott Walquist on Apr, 24 2009

As most if us are aware of at this point, Domino’s Pizza is facing scrutiny and a PR crisis when an online video surfaced showing employees of a North Carolina Domino’s doing inappropriate and disgusting things to the food they were preparing.

After catching wind that the video was running rampant virally, Domino’s quickly fired the employees and filed legal complaints against them,...

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