marketing
This past Friday (and part of the day Saturday) several members of KPS3 participated in Reno Wired. If you don't know already, Reno Wired is a 24-hour, nonprofit brandathon. If that doesn't really make sense either, it's really just a group of people working for 24 hours straight to redesign all of a nonprofit's print pieces and website. And it was amazing.
For this years event, Reno Wired chose...
It might be a bit ironic for the CEO of an ad/PR/digital marketing agency to write a piece on "when it's time to switch agencies." For those of you who can get past your immediate skepticism about the proverbial “fox in the henhouse”… read on.
In defense of my authorship, I feel more justified in being able to write this particular column in that I’m...
When I was asked to do executive communications (during my tenure at my previous employer), I truthfully didn’t know what the job entailed. Influenced by too many shows about young, fabulous women in highfalutin marketing jobs, I envisioned myself on a jet with the CEO, prepping her for an interview in New York. In my dream, I also had on a pink and black Chanel skirt suit and with an Anna Wintour-esque bob to match.
No vision of...
KPS3’s banana-loving web and digital media expert Mike McDowell spoke at the last Western Industrial Nevada (WIN) power breakfast and shared his insights about the lessons bananas have to teach us in the world of marketing. He also shared some fun facts about bananas - did you know they are actually classified as a berry!? As I get to know this business more and more, the truth of this metaphor couldn’t be more real. When we peel back the...
Let's get rid of email blasts (or e-blasts). That's right - I said it. No more email blasts. But it's not the practice of sending email marketing that I'm opposed to, it's the concept of an email blast. You see, "email blast" alludes to a completely untargeted email that gets "blasted" out to everybody who is unfortunate enough to find themselves on a massive, spammy list. It's shotgun style, for sure. This practice is killing what can be a...
I just returned from a trip to Iowa, so farm land, corn prices, the drought, $125,000 tractors, and childhood memories are on my mind. So, what better time for another in the series of blogs on business and life lessons learned from my father?
My dad was raised in the depression; hence, his frugal nature and hyper-attention to business detail (all the better to drive success and profits to the bottom line of his business, which...
The title of this blog post is a question that could have people asking if it is an oxymoron, or wondering if there is such a thing. Can someone influence their industry, community, coworkers, etc., by being "quiet?" I would argue, no.
I am not saying that an individual needs to be outgoing and social in order to be a influencer. I am saying that in order for someone to become influential, they need to communicate and communicate well...
In the days since we announced our acquisition of Fuze, a national digital marketing firm, a lot of people have asked me “Why did you do that?” and “What does this mean for KPS3?”
This move was part of KPS3’s strategic vision to continue to bring a truly integrated marketing agency option to our region. ...
One-hit wonder. One-track mind. One-issue candidate. None of these have a very positive connotation, do they?
It’s true as well in how you should approach your marketing communications. It’s not the best strategy to use only one “channel” to reach your target audience (channel meaning the method, means or location by which you put your message out, such as a specific type of media or pathway). Channels can include a variety of avenues...
We all understand the temptation to buy a list. It’s quick, it’s easy, and if you believe the sellers it’s the perfect way to reach tens of thousands, maybe even millions of new people in your target market. Of course whether or not you can actually reach people with a purchased list is debatable. After all, are you really reaching someone if they never open your message? These are people who have never heard of you and are probably wondering...
