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written by Katie Coleman on Jul, 16 2014

Part 1 

At KPS3, we live for the “AHA!” moments and the victories that result. The majority of our victories revolve around our clients and their success. Helping meet sales goals, exceed metrics, garner valuable media coverage and more – the list of our favorite victories is long yet specific. And more often...

written by Stephanie Kruse on May, 28 2014

Last week I gave a presentation to the Reno-Tahoe Chapter of the American Marketing Association, entitled "The New Traditional." The key focus of the preso was on the burgeoning return of humanism in marketing. People are still behind the technology, no matter how excellent - or pervasive - that technology is. Check out the full presentation here: http://www.slideshare.net/KPS3 .

I...

written by Julia Kruper on May, 22 2014

Part 1 in our Content Marketing Series

I'll admit it, when I first started hearing the term “content marketing” (and, I know, we hear it everywhere these days) what it meant wasn’t so obvious to me. It seemed like this nebulous, catch-all buzzword, and it was hard for me to define it in a way that was practically useful. So, of course, I hit the books (or, more accurately, Google).

Now, there is a ton...

written by Scott Walquist on May, 16 2014

The Nevada Vaccines for Children (VFC) program never had the necessary resources to effectively promote and educate the community about why and where to get vaccines for children. But in late 2013, Immunize Nevada received a grant to get the word out about this program across the state. KPS3 was brought in to give VFC an identity and strategically market the program.

Designed to provide vaccines to children whose parents or guardians...

written by Stephanie Kruse on Apr, 23 2014

Every crisis communications situation is a true crisis to the people churned up in the middle of it. It can feel overpowering, and is often full of warts and land mines.

Crisis communications in the healthcare industry has greater magnitude, however, due to the nature of how customers and other stakeholders uniquely view a healthcare organization. They usually WANT to trust a healthcare organization – to provide high-quality care, care...

written by Katie Coleman on Apr, 01 2014

We marketers love (underscored, bolded and in all caps) to critique messaging. From television spots to billboards to the back of our shampoo bottles (this is a real thing that happens in marketing people’s showers across the world, trust me), we’re really good at asking, “What did THAT mean?” and “What were they thinking?”...

written by Julia Kruper on Mar, 10 2014

A number of our clients were honored on Friday at the 2014 ADDY Awards hosted by AAF Reno. We’re proud to work with such talented, fun, and smart people. Here’s a quick recap:

RSCVA was honored with a Gold ADDY for their 1,000 Reasons microsite, and the Nevada Department of...

written by Julia Kruper on Feb, 23 2014

Merging Digital & Traditional Marketing

First, a huge thank you to everyone who participated in KPS3’s first ever ...

written by Stephanie Kruse on Feb, 22 2014

Last week, I was on a panel of very talented ad, PR and design pros speaking at the AAF Reno Power Lunch of the month. You had to be there to get all the nuggets of wisdom from my colleagues and me, but here were a handful of themes that I heard from most of us:

  • Content is king. Whether your bent is ad, digital, PR, social or a blend, if you don't get how to develop strategic content, you're gonna lose out. Content is what...
written by Stephanie Kruse on Feb, 16 2014

This month I was honored to be one of a handful of marketing and advertising professionals interviewed for Nevada Business Magazine's cover feature on Corporate Branding. Writer Doresa Banning did a great job of melding what I'm sure was a wealth of information from the six of us. After interviewing me for more than 30 minutes she was still curious and interested and...

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