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written by Stephanie Kruse on Apr, 23 2014

Every crisis communications situation is a true crisis to the people churned up in the middle of it. It can feel overpowering, and is often full of warts and land mines.

Crisis communications in the healthcare industry has greater magnitude, however, due to the nature of how customers and other stakeholders uniquely view a healthcare organization. They usually WANT to trust a healthcare organization – to provide high-quality care, care...

written by Katie Coleman on Apr, 01 2014

We marketers love (underscored, bolded and in all caps) to critique messaging. From television spots to billboards to the back of our shampoo bottles (this is a real thing that happens in marketing people’s showers across the world, trust me), we’re really good at asking, “What did THAT mean?” and “What were they thinking?”...

written by Julia Kruper on Mar, 10 2014

A number of our clients were honored on Friday at the 2014 ADDY Awards hosted by AAF Reno. We’re proud to work with such talented, fun, and smart people. Here’s a quick recap:

RSCVA was honored with a Gold ADDY for their 1,000 Reasons microsite, and the Nevada Department of...

written by Julia Kruper on Feb, 23 2014

Merging Digital & Traditional Marketing

First, a huge thank you to everyone who participated in KPS3’s first ever ...

written by Stephanie Kruse on Feb, 22 2014

Last week, I was on a panel of very talented ad, PR and design pros speaking at the AAF Reno Power Lunch of the month. You had to be there to get all the nuggets of wisdom from my colleagues and me, but here were a handful of themes that I heard from most of us:

  • Content is king. Whether your bent is ad, digital, PR, social or a blend, if you don't get how to develop strategic content, you're gonna lose out. Content is what...
written by Stephanie Kruse on Feb, 16 2014

This month I was honored to be one of a handful of marketing and advertising professionals interviewed for Nevada Business Magazine's cover feature on Corporate Branding. Writer Doresa Banning did a great job of melding what I'm sure was a wealth of information from the six of us. After interviewing me for more than 30 minutes she was still curious and interested and...

written by Stephanie Kruse on Oct, 31 2013

KPS3 has uber-embraced technology in marketing. Probably earlier and much more passionately than most companies that started out as marketing/ad/PR agencies. We use it constantly and effectively to help clients achieve marketing goals.

So no surprises when a few weeks ago I was speaking at a conference for start up companies and entrepreneurs,  there was a lot of discussion and...

written by Scott Walquist on Aug, 22 2013

I am not sure how many times I have said "content is king" since I became a professional in the marketing industry, however I know it is more times than I can count. I too am a believer in this concept, and in fact believe content is not only king, but also queen, princess, prince and even Simba (Disney reference for all of you that do not have young kids).

With that said, content is now in the limelight and on center stage. I would...

written by Stephanie Kruse on Aug, 16 2013

I can't resist information about humans' irrational behaviors. How can you even begin to explain some of the odd, fascinating things we do?

I am therefore re-posting this blog post from one of my favorite industry writers, Seth Godin. Take a read and then think about one thing you've done today that activated YOUR lizard brain.

http://...

written by Kevin Jones on Apr, 10 2013

This past Friday (and part of the day Saturday) several members of KPS3 participated in Reno Wired. If you don't know already, Reno Wired is a 24-hour, nonprofit brandathon. If that doesn't really make sense either, it's really just a group of people working for 24 hours straight to redesign all of a nonprofit's print pieces and website. And it was amazing.

For this years event, Reno Wired chose...

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