integrated marketing
At KPS3 at any given moment, we are probably developing strategic "tag lines" as part of a client's branding process. Tag lines may be simple phrases (ideally) but writing good ones can be uber difficult to do. Tag lines need to be strategic (reinforce the unique brand position of an organization or product), memorable, concise and relevant.
A tagline is NOT the brand, but it is meant to immediately...
I recently spoke at the SMG travel and technology conference on the travel buying process and how businesses can map media and technology to that process. The concept is pretty straight forward, we all all humans and we purchase travel in a similar manor. By understanding that process you can then develop media plans, messaging and technology to create a process that is natural and relevent to the end user (person). Below is the deck that was...
QR Codes are cool. I agree. I’ve been talking about them in digital media presentations for about three years now. I like them! I think they have a ton of possibilities. But, for the love of Pete, we’re becoming obsessed with QR codes. They’re the shiny new toy. Everybody wants to use them. But they are being used stupidly. Ignore the fact that smart phones only have about a 30% market penetration in the US. Ignore the fact that only like 10...
Last week Hamburg’s already culturally rich community became even more so with an artistic “thank you” from Soap & Glory, a British beauty company that had expanded into the German market.
The article that found on CNN.com caught my eye because of the photo — a larger-than-life woman who appears to be bathing in Inner Aster Lake as a...
Last week Hamburg’s already culturally rich community became even more so with an artistic “thank you” from Soap & Glory, a British beauty company that had expanded into the German market.
The article that found on CNN.com caught my eye because of the photo — a larger-than-life woman who appears to be bathing in Inner Aster Lake as a...
We checked out a webinar from Hubspot the other day about website redesign, and received some interesting statistics we thought we'd share with you:
Typical length of time between website redesign: 2 years
Average cost of redesign: $40-55,000
Average time to complete redesign: 5 months
Other takeaways included...
NIIASocial Media Presentation KPS3 2011
Yesterday, I was honored to be asked to address the Nevada Independent Insurance Agents (NIAA) state convention on using digital media (specifically...
... and a mobile site... and an email platform... and an embeddable widget... and more.
We are happy to announce that the City of Sparks new website is now live and viewable to the world. This website received a full court press from the KPS3 team and followed our four step approach to web development:
Now I won't bore you with all of the details...
Have you ever found yourself staring at the blank canvas of a blog or an e-mail wondering what to write about? Your palms sweat. Your breath quickens. Your eyes dart between the screen and the clock as your deadline screams toward you. Well, fret no more, I'm giving you a list of 20 ideas to help you create content:
1. Top 5 or Top 10 List
Write a “Top 5” or “Top 10” list. For example, “Top 5 Best...
KPS3 launched a full campaign for the Nevada State Health Department helping them get the word out about the recently passed Nutrition Labeling Law from the FDA requiring Chain Restaurants and Vending Companies to provide nutrition information for all regular menu items. Take a look at the TV spot or...
