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integrated marketing

written by Nick Ocampo on Sep, 23 2013

In a public relations class during my last year of college, one of my professors went around and asked us to describe how we can stand out from other professionals in the marketing field. A few people to my right gave some overly elaborate answers and by the time the professor had reached my seat, I realized I had been too busy listening to their responses to think of what could be my own. Caught on the...

written by Scott Walquist on Aug, 22 2013

I am not sure how many times I have said "content is king" since I became a professional in the marketing industry, however I know it is more times than I can count. I too am a believer in this concept, and in fact believe content is not only king, but also queen, princess, prince and even Simba (Disney reference for all of you that do not have young kids).

With that said, content is now in the limelight and on center stage. I would...

written by Kevin Jones on Apr, 10 2013

This past Friday (and part of the day Saturday) several members of KPS3 participated in Reno Wired. If you don't know already, Reno Wired is a 24-hour, nonprofit brandathon. If that doesn't really make sense either, it's really just a group of people working for 24 hours straight to redesign all of a nonprofit's print pieces and website. And it was amazing.

For this years event, Reno Wired chose...

written by Mike McDowell on Dec, 31 2012

As the year winds to an end, I thought I'd share with you the top 10 KPS3 articles in 2012 (sorted by views). When you reach the end of this countdown, feel free to pop some champagne and kiss the person nearest to you (maybe clear that with HR first). 

 

10....

written by Mike McDowell on Oct, 02 2012

Let's get rid of email blasts (or e-blasts). That's right - I said it. No more email blasts. But it's not the practice of sending email marketing that I'm opposed to, it's the concept of an email blast. You see, "email blast" alludes to a completely untargeted email that gets "blasted" out to everybody who is unfortunate enough to find themselves on a massive, spammy list. It's shotgun style, for sure. This practice is killing what can be a...

written by Stephanie Kruse on Mar, 19 2012

In the days since we announced our acquisition of Fuze, a national digital marketing firm, a lot of people have asked me “Why did you do that?” and “What does this mean for KPS3?

This move was part of KPS3’s strategic vision to continue to bring a truly integrated marketing agency option to our region.  ...

written by Stephanie Kruse on Mar, 02 2012

One-hit wonder. One-track mind. One-issue candidate. None of these have a very positive connotation, do they?

It’s true as well in how you should approach your marketing communications. It’s not the best strategy to use only one “channel” to reach your target audience (channel meaning the method, means or location by which you put your message out, such as a specific type of media or pathway). Channels can include a variety of avenues...

written by Julia Kruper on Jan, 10 2012

We all understand the temptation to buy a list. It’s quick, it’s easy, and if you believe the sellers it’s the perfect way to reach tens of thousands, maybe even millions of new people in your target market. Of course whether or not you can actually reach people with a purchased list is debatable. After all, are you really reaching someone if they never open your message? These are people who have never heard of you and are probably wondering...

written by Melissa Achurra on Dec, 08 2011

As another year comes to a close, we are starting to see “lists” published pertaining to the year that was and the year ahead. “This is true in the marketing industry with things such as “Top 10 Life Changing Social Media Moments of the Year,” “2012 Marketing: 5 Trends to Follow” and the famous “Top 12 for 2012.” Whether these lists are applicable to your business or appeal to your personal life, the array of lists symbolize that it’s time to...

written by Mike McDowell on Dec, 02 2011

Over the past month, I took on my first formal teaching gig. I was recruited to teach Inbound Marketing Principles and Practices for the University of Nevada, Reno Extended Studies program. My course was a part of the curriculum for the...

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