integrated marketing
In the days since we announced our acquisition of Fuze, a national digital marketing firm, a lot of people have asked me “Why did you do that?” and “What does this mean for KPS3?”
This move was part of KPS3’s strategic vision to continue to bring a truly integrated marketing agency option to our region. ...
One-hit wonder. One-track mind. One-issue candidate. None of these have a very positive connotation, do they?
It’s true as well in how you should approach your marketing communications. It’s not the best strategy to use only one “channel” to reach your target audience (channel meaning the method, means or location by which you put your message out, such as a specific type of media or pathway). Channels can include a variety of avenues...
We all understand the temptation to buy a list. It’s quick, it’s easy, and if you believe the sellers it’s the perfect way to reach tens of thousands, maybe even millions of new people in your target market. Of course whether or not you can actually reach people with a purchased list is debatable. After all, are you really reaching someone if they never open your message? These are people who have never heard of you and are probably wondering...
As another year comes to a close, we are starting to see “lists” published pertaining to the year that was and the year ahead. “This is true in the marketing industry with things such as “Top 10 Life Changing Social Media Moments of the Year,” “2012 Marketing: 5 Trends to Follow” and the famous “Top 12 for 2012.” Whether these lists are applicable to your business or appeal to your personal life, the array of lists symbolize that it’s time to...
Over the past month, I took on my first formal teaching gig. I was recruited to teach Inbound Marketing Principles and Practices for the University of Nevada, Reno Extended Studies program. My course was a part of the curriculum for the...
On Tuesday, Nov. 15, I had the privilege of participating in Washoe County School District’s "Principal For A Day" program. I was assigned to Clayton Middle School and shadow its principal, Bruce Meissner. It just so happens that I am an alum of Clayton and consider myself to be a proud member of the Cub family. It is also worth noting that Principal Meissner was my science and geography teacher while I attended McQueen High School. Not that...
This morning I listened to a radio news story about a national summit held recently on the future of middle-range professional and managerial jobs, given new technology. The summit showcased WATSON, the robot famed for winning the TV game show "Jeopardy" against a human superstar show winner.
At the summit WATSON defeated highly intelligent teams of humans from both MIT and Harvard; the audience applauded wildly whenever a human got...
At KPS3 at any given moment, we are probably developing strategic "tag lines" as part of a client's branding process. Tag lines may be simple phrases (ideally) but writing good ones can be uber difficult to do. Tag lines need to be strategic (reinforce the unique brand position of an organization or product), memorable, concise and relevant.
A tagline is NOT the brand, but it is meant to immediately...
I recently spoke at the SMG travel and technology conference on the travel buying process and how businesses can map media and technology to that process. The concept is pretty straight forward, we all all humans and we purchase travel in a similar manor. By understanding that process you can then develop media plans, messaging and technology to create a process that is natural and relevent to the end user (person). Below is the deck that was...
QR Codes are cool. I agree. I’ve been talking about them in digital media presentations for about three years now. I like them! I think they have a ton of possibilities. But, for the love of Pete, we’re becoming obsessed with QR codes. They’re the shiny new toy. Everybody wants to use them. But they are being used stupidly. Ignore the fact that smart phones only have about a 30% market penetration in the US. Ignore the fact that only like 10...
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