industry expertise
It might be a bit ironic for the CEO of an ad/PR/digital marketing agency to write a piece on "when it's time to switch agencies." For those of you who can get past your immediate skepticism about the proverbial “fox in the henhouse”… read on.
In defense of my authorship, I feel more justified in being able to write this particular column in that I’m...
When I was asked to do executive communications (during my tenure at my previous employer), I truthfully didn’t know what the job entailed. Influenced by too many shows about young, fabulous women in highfalutin marketing jobs, I envisioned myself on a jet with the CEO, prepping her for an interview in New York. In my dream, I also had on a pink and black Chanel skirt suit and with an Anna Wintour-esque bob to match.
No vision of...
I just returned from a trip to Iowa, so farm land, corn prices, the drought, $125,000 tractors, and childhood memories are on my mind. So, what better time for another in the series of blogs on business and life lessons learned from my father?
My dad was raised in the depression; hence, his frugal nature and hyper-attention to business detail (all the better to drive success and profits to the bottom line of his business, which...
A few weeks ago, I lost my dad. He was funny, intelligent, stubborn, compassionate for those who are down and out, and a great business person. It just happened to be the business of farming. I learned a lot from him whether he knew it or not.
This is lesson one: Someone has to hold the flashlight.
When I was little and wanted to help my dad repair things (like a car or a tractor), he'd always say "You can hold...
The title of this blog post is a question that could have people asking if it is an oxymoron, or wondering if there is such a thing. Can someone influence their industry, community, coworkers, etc., by being "quiet?" I would argue, no.
I am not saying that an individual needs to be outgoing and social in order to be a influencer. I am saying that in order for someone to become influential, they need to communicate and communicate well...
In the days since we announced our acquisition of Fuze, a national digital marketing firm, a lot of people have asked me “Why did you do that?” and “What does this mean for KPS3?”
This move was part of KPS3’s strategic vision to continue to bring a truly integrated marketing agency option to our region. ...
We have been deep in the heart of a website redesign with Bryan Landaburu and a real estate client. As the information architecture, wireframes and build out of the user interface progress, we are finding ourselves using eCommerce websites for best practices and inspiration. Though totally separate animals, when you think about it from an online perspective, the core factors that go into an eCom site are very similar to the real estate world...
I have to admit...last week when I reached for a tissue from my desk to snuff a runny nose, I got nervous. When the first case of Swine Flu - now more aptly referred to as the H1N1 influenza A virus - was confirmed in Washoe County...
