health
KPS3 launched a full campaign for the Nevada State Health Department helping them get the word out about the recently passed Nutrition Labeling Law from the FDA requiring Chain Restaurants and Vending Companies to provide nutrition information for all regular menu items. Take a look at the TV spot or...
A friend posted this on FB, so I thought I would share. I found the concept of this public health seatbelt safety campaign really engaging. Execution and shooting was also very well done. Even though I'm not a father, and I always wear my seatbelt, the spot still resonated with me... and I believe that's a sign they did a great job with their target audience messaging/imaging and secondary audiences.
...Part of the new health care legislation that was signed this week includes a provision that requires restaurant chains to post calorie information. The new federal law requires restaurant chains with 20 or more outlets to post calorie information on their menus. It also means that calorie counts will be displayed in vending machines. How do you feel about knowing that the McDonald's Big Mac...
KPS3 is helping launch a new eco-friendly program that asks northern Nevadans to take a pledge to refill more and to cut down on using/buying single-use plastic water bottles. From name, theme and logo development, to an eventual website with online pledge signups and other green discount offers, the "iRefill - There's No Landfill In A Refill," is gaining a lot of attention. Sponsored by Washoe County Health Department, Truckee Meadows Water...
I have to admit...last week when I reached for a tissue from my desk to snuff a runny nose, I got nervous. When the first case of Swine Flu - now more aptly referred to as the H1N1 influenza A virus - was confirmed in Washoe County...
